Aljan de Boer +31(0)6 3190 7499 aljan@trendsactive.com - - PowerPoint PPT Presentation
Aljan de Boer +31(0)6 3190 7499 aljan@trendsactive.com www.trendsactive.com MILLENNIALS | INTERACTIVE & NETWORKED Today Today How to create value Technology is not a for and with differentiator! four generations? We enable you to be
Aljan de Boer +31(0)6 3190 7499 aljan@trendsactive.com www.trendsactive.com
MILLENNIALS | INTERACTIVE & NETWORKED
Today
Today
Aljan de Boer Head of Inspiration @aljandeboer @trendsactive
We enable you to be human-proof
Clients Some cases
“Reposition Donald Duck in a relevant way for today’s consumers.” “Enable us to reconnect with the consumer through repositioning and rebranding- “Develop guiding principles for our
strategy” “Develop our consumer segmentation and help us to activate it internally ” “Activate our health insurance strategy by creating
Changing needs and behavior of people. Sociocultural trendmodel
Macro trends Product & market trends
Men Millennials Generation Z Connected society Quest for happiness
In charge Conscious Social
Women
Modern hunter Multidimensional Counter Reaction Proud Third Age Concerned Realistic Make it happen Pluralistic Authenticity Purposeful actions Humanize Visual Overload Experiential Smart & playful Meaning Best of both worlds Mindful Interact Instant gratification Control Skeptical Pragmatic Work-life balance Me-centric Networked Optimistic
Baby boomers Generation X Lack of trust Visual culture
Sociocultural trendmodel Gender trends Generation trends Societal trends
Insights phase Interpretation phase Implementation phase
Methodology
Develop the right
Create the right solutions. Find the right insight.
Born between 1998 & 2015 4-21 years old
Generation trend
born between 1998 & 2015 3-20 years old
Generation Z Realistic Make it happen Pluralistic
characteristic one characteristic two characteristic three born between 1998 & 2015 3-20 years old
Generation Z Realistic Make it happen Pluralistic
characteristic one characteristic two characteristic threeBetween 10-25 years old
REALISTIC | GENERATION Z
Veranderende behoeftes en gedrag van mensen. |GENERATIE Z | FORMATIEVE JAREN
x
REALISTIC | GENERATION Z REALISTIC | GENERATION Z
REALISTIC | GENERATION Z REALISTIC | GENERATION Z
“we are the first generation to feel the impact of climate change and the last generation who can do something about it.”
Barack Obama
REALISTIC | GENERATION Z REALISTIC | GENERATION Z
REALISTIC | GENERATION Z REALISTIC | GENERATION Z
Realistic
Generation Z is
Realistic
Generation Z is So a brand should:
Cater to their realistic mindset
\
IKEA
Every week, Spotify offers its customers a me-centric playlist.
With its quirky branding and emphasis on simplicity, Oscar is a real "hipster" health insurance company poised to "make health insurance suck less.”
OSCAR
\
IKEA
Every week, Spotify offers its customers a me-centric playlist.
NRMA
Australian NRMA Insurance makes something intangible, tangible with a great
to be a test dummy at this Crashed Car Showroom.
https://www.youtube.com/watch?v=xwx7NnPQ44U
TRIODOS
Triodos uses morality as a compass for investing. It shows that it’s not algorithms and robots who decide where to invest, but rather, Triodos uses real people to invest in real people.
Connect with us on LinkedIn and Instagram to find bonus material!
Realistic
Generation Z is So a brand should:
Cater to their realistic mindset
Generation trend
Born between 1981 & 1997 22 - 38 years old born between 1998 & 2015 3-20 years old
Millennials Me-centric Optimistic Networked
characteristic one characteristic two characteristic threeborn between 1998 & 2015 3-20 years old
Millennials Me-centric Optimistic Networked
characteristic one characteristic two characteristic three Between 10-25 years old
MILLENNIALS MILLENNIALS | ME-CENTRIC MILLENNIALS | ME-CENTRIC MILLENNIALS | ME-CENTRIC MILLENNIALS | ME-CENTRIC MILLENNIALS | ME-CENTRIC MILLENNIALS | ME-CENTRIC
MILLENNIALS | ME-CENTRIC MILLENNIALS | ME-CENTRIC MILLENNIALS | ME-CENTRIC MILLENNIALS | ME-CENTRIC MILLENNIALS | ME-CENTRIC MILLENNIALS | OPTIMISTIC MILLENNIALS | ME-CENTRIC MILLENNIALS | ME-CENTRIC LACK OF TRUST | DRIVER 1 – INFORMATION OVERLOAD VISUAL CULTURE - SMART & INTELLIGENT
MILLENNIALS ARE
GENERATION Z - MAKE IT HAPPEN MILLENNIALS | ME-CENTRIC
LACK OF TRUST | DRIVER 1 – INFORMATION OVERLOAD VISUAL CULTURE - SMART & INTELLIGENT
MILLENNIALS ARE
GENERATION Z - MAKE IT HAPPEN
SO A BRAND SHOULD:
Make them feel special
MILLENNIALS | ME-CENTRIC
With a team of 80 data-scientist Stitch Fix curates clothing for its customers based on someone’s personal browsing history. The subscription based e-commerce company delivers the boxes to customers’ doorstep. More than 3000 stylist finish the job by adding a perusal note to the box.
IKEA STITCH FIX
\
IKEA
Every week, Spotify offers its customers a me-centric playlist.
In order to provide better access to financial advice, NTUC created the Adviser
suits you best, based on their profile and interests.
NTUC NTUC FORWARD YOU
Combing tech and human touch to make millennials feel special. The whole CX is trying to get Millennials in touch with the financial advisor.
NIKE
For so called ‘sneaker heads’ NIKE offers an online community where customers can unlock exclusive content and even products. Their AR driven app gives a sneak peak into the potential future of retail.
NIKE
LACK OF TRUST | DRIVER 1 – INFORMATION OVERLOAD VISUAL CULTURE - SMART & INTELLIGENT
MILLENNIALS ARE
GENERATION Z - MAKE IT HAPPEN
SO A BRAND SHOULD:
Make them feel special
MILLENNIALS | ME-CENTRIC
Realistic Make it happen Pluralistic Me-centric Optimistic Networked
Generation Z Millennials
Generation Z
Make them feel special Cater to their realistic mindset
Millennials
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Connect with us on LinkedIn and Instagram to find bonus material! Aljan de Boer +31(0)6 3190 7499 aljan@trendsactive.com www.trendsactive.com