Aggregators, Not Necessarily a Four-Letter Word Matt Friederich, - - PowerPoint PPT Presentation

Matt Friederich, Business Development

Aggregators, Not Necessarily a Four-Letter Word

Agenda

• What is an aggregator?
• General history of aggregators
• Examples of self storage aggregators
• How aggregators work
• Benefits of using self storage aggregators

What is an aggregator?

History of Aggregators

• Use of aggregators in the hotel and restaurant industry
• Industry vs. Consumer

– Great for consumer (Price and Selection) – Not necessarily good for the industry (Commodity) – …but drives consumer behavior and demand

Self Storage Aggregators

• Aggregators are “leasing” the space to self storage
• perators
• Examples of Self Storage Aggregators

Subscription Pay Per Reservation

¡

Subscription based or Monthly fee model

• Cost effective but higher risk
• Can generate large ROI

– Example: 10x10 rental for $100. 12 mo x $100 = $1,200

• Crucial to track your leads

Pay Per Reservation

• Pay per reservation

– Can be more expensive but lower risk – Price per reservation can vary depending on size of unit rented – Several of these aggregators spend money in the pay per click ads to help drive you traffic

% of Rent model

• This model asks you to pay a percentage of the rent for

any reservations or rentals they send you

• Generally the percentage is 30% of the monthly rent for

the lifetime of the lease

• Can be very expensive (ex: $100 rental = $30/mo lifetime
• f lease. 12 mo = $360 cost per rental)

Benefits of aggregators for smaller self storage operators

• Struggle of small operator vs. bigger market

– ex: 1 store brand in Dallas, TX(or any metro)

• Extremely competitive market
• Smaller brands don’t have budget to keep up with what many of them

do from SEO (search engine optimization) standpoint

• Aggregators help smaller brands be found in their immediate and

surrounding markets nearby (within 10 miles)

Other benefits of using aggregators

• Additional way to drive leads/rentals
• No contract or long term commitment
• Can give you an additional spot to be found on search

engines

• Help you come up for multiple search terms

Using Aggregators for your website

• Smaller operator in small market using aggregator as

website

– Low cost – Clean conversion design – Maps management – Mobile website – Call tracking – SEO efforts already proven with aggregator showing up – Site MGMT Software integration (varies) – Example

Conclusion

• Aggregators can benefit your brand in a variety of ways.
• Businesses large and small compete for leads online.
• If you’re spending the money, track the leads.

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October 3, 2013 at 11:00 AM CDT

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