Agenda Item 9A Strategic Communications UPDATE February 2019 - - PowerPoint PPT Presentation
Agenda Item 9A Strategic Communications UPDATE February 2019 COMMUNICATION GOALS 2 1 3 Position First 5 Further cultivate a Communicate the San Joaquin as a San Joaquin County impact of First 5 source of information collaborative San
Strategic Communications UPDATE
February 2019
Agenda Item 9A
Position First 5 San Joaquin as a source of information and support for parents and children ages 0 to 5.
Further cultivate a San Joaquin County collaborative network among those who reach children ages 0 to 5 and their parents.
Communicate the impact of First 5 San Joaquin’s investments.
COMMUNICATION GOALS
PARENTS & CAREGIVERS FUNDED PARTNERS & OTHER SERVICE PROVIDERS INFLUENCERS POTENTIAL FUNDERS BUSINESS COMMUNITY
TARGET AUDIENCES
Resilient Families Comprehensive Health & Development Quality Early Learning
Resilient Families
Resilient Families
IN PROGRESS…
“The radio makes you visualize your experiences.” “[The pictures] are
adding to your life.” “F5SJ makes the ad believable.”
Comprehensive Health & Development
Weed Free Baby
NO AMOUNT IS SAFE
TARGET AUDIENCE Women 15-34 years old African Americans and English-speaking Latinas KEY MESSAGE Marijuana is now legal and may seem relatively safe because of it’s “natural” halo. However, smoking or taking marijuana in any form while pregnant or breastfeeding can have serious and lasting harmful effects on unborn and breastfeeding babies.
RESULTS
4.3M impressions
to site and 517 engagements
streaming resulted in 1.4M impressions
Comprehensive Health & Development
Weed Free Baby
EDIBLES & CHILD SAFETY
Comprehensive Health & Development
Weed Free Baby
nearly 3x the Facebook average
400 reactions on just one version of ad
Comprehensive Health & Development
TARGET AUDIENCE Multicultural parents of children ages 0 to 5, including those who speak English and Spanish. CAMPAIGN GOAL Align partners and provide consistent messaging and promote oral health behavior changes and access CAMPAIGN STRATEGIES
Comprehensive Health & Development
“NOTHING BEATS WATER” RESULTS
SJ TEETH
EXPAND CAMPAIGN
Comprehensive Health & Development
SJ TEETH
and additional key messages
with TRSDP campaign
Quality Early Learning
Quality Early Learning
EXPAND CAMPAIGN
Raising Quality!
resources
child care providers
Quality Early Learning
TALK.READ.SING.DRAW.PLAY
TRSDP
TARGET AUDIENCE Multicultural parents of children ages 0 to 5 English- and Spanish-language dominant parents CAMPAIGN GOAL Encourage positive parent-child engagement in simple and everyday ways by amplifying TRSDP campaign messages in the community
Quality Early Learning
RESULTS
TRSDP
640,000 impressions
40 stores
people reached through engagements and impressions
Quality Early Learning
EXPAND CAMPAIGN
TRSDP
(i.e. oral health, child care setting)
Spanish