A Disaster Can Happen in your Market It Wont Matter if Youre Not - - PDF document

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A Disaster Can Happen in your Market It Wont Matter if Youre Not - - PDF document

Oct 08, 2023 169 likes •317 views

6/27/2018 A Disaster Can Happen in your Market It Wont Matter if Youre Not Ready People Will Turn to Brands They Trust The Stakes are High 1 6/27/2018 Hurricane Harvey 82 deaths 5 Feet of rain in Southeast T exas Multiple TV Stations

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A Disaster Can Happen in your Market It Won’t Matter if You’re Not Ready People Will Turn to Brands They Trust The Stakes are High

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82 deaths 5 Feet of rain in Southeast T exas Multiple TV Stations Off-Air

Hurricane Harvey

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Susan McEldoon

President and General Manager, KHOU Houston

Facility Protection Plan is Essential

Implementing Flood Protection Systems Obtaining Generator and Vehicle Fuel Accommodations for Staff Reliable Food and Water Supply

Annual Revision & Relaunch

Developing Your Plan

 FCC Model Disaster Recovery Plan  Ask Your Consultant for a Plan Outline  Natural Disasters

  • Wind and rainstorms, hurricanes, tornadoes, volcanic eruption,

earthquake

 Manmade Disasters

  • Mass-Casualty Event, Fire, Explosion, Toxic Leak, Burst Pipes,

Blackout, Structural Collapse, Bomb Threat, Airplane Crash

 Civil Incidents

  • Terrorism, Violent Protests, Labor Disruption

https://www.fcc.gov/guidelines

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Key Plan Elements

 Roles and Responsibilities  Response Scenarios

  • Activation
  • Incident Command Center
  • Deactivation

 Periodic Testing Schedule  Update and Distribution Schedule

https://www.fcc.gov/guidelines

Risk Assessment

 Station and Transmitter Security  Master Control Hub/Automation Impact  Redundant Distribution Systems

  • Studio Transmitter Link (STL), Fiber
  • Backup Transmitter & Antenna Site
  • Feeds to Cable, Direct Satellite Services

 Emergency Alert System  Captioning  Non-English Speaking Audiences

https://www.fcc.gov/guidelines

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 Uninterruptible Power System (UPS)

  • A Big Battery That’s Always On
  • Primary Feed: Electrical Company “Mains” Power
  • Backup Feed: Diesel Generator

 Generator

  • Starts Automatically
  • Test Regularly (Avoid Air Pollution Alert Days)
  • Reliable Fuel Resupply Plan

 What Server and Client Computers will Stay Up?

Will You Have Power? Take an Engineer to Lunch

Your New Best Friend

 Partnering with your Technology Team

  • You’re Their Customer
  • Offer Capital Support

 Questions to Resolve

  • UPS & Generator (Station and Transmitter)?
  • Telephone & Two-Way Radio Systems?
  • Network Access (Newsroom Computer System)?
  • Multiple Internet Feeds?
  • Recording Your Air?
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Take an Engineer to Lunch

Your New Best Friend

 Goal: Facility Fallback Scenarios  Alternative Studio and Control Room Location  Emergency Studio at the Transmitter  Mobile ENG/SNG Truck as a Studio  TV Station in a Box “Flypack” Case  Training, Training, Training

Backup Production Control

  • Portable Switcher (TriCaster)
  • Audio Mixer
  • Graphics
  • Playback

Use Regularly (Social Media, Webcasts) Include in Disaster Drills Optional:

  • Pan/Tilt/Zoom Camera and

Hardwired Mics to Free-up Crews to Shoot News

Control Room in a Box

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Multiple Backups of Critical Assets

  • Onsite copy for rapid access
  • Offsite copy for emergencies

 Technologies

  • Disk (Spinning disk, Solid State)
  • Linear Tape (LTO)
  • Cloud (AWS, Azure, DropBox, etc.)

 Considerations

  • Cloud-based DR - cost-effective but slow
  • LTO – good balance between cost and speed
  • Minimum: USB drive and cables in a “Go Kit”

Disaster Recovery “No News Set” Risk

 Avoid a “Dark Hole” Emergency Set  Invest in Lighting and Displays  Consider a Portable Remote Studio  Beef-Up Your Flashcam Location  Donate Old News Set as Part of Facility Fallback Plan  Branding, Branding, Branding

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A Plan for a Plan

Once You Have a Plan, Don’t keep it a Secret

Lec Coble

VP Marketing and Audience Development, Raycom Media Hold Regular Disaster Drills “Live the Plan” to Drive Readiness Communication:

  • Offsite Meeting
  • Onsite “All Hands” Meeting

Handbook (Printed & Electronic)

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Communication

 Internally Market Your Plan  Make It an Event  Give Something to Get Something  Include Staff and Contractors  Freelance Photographers & Editors  Outsourced Services (IT, Maintenance)  Partners, Major Advertisers, Suppliers  Liaison with Local Authorities  Other Stations in Your Group

Your Logo

Partner Logo(s)

Communication

 The Rule of Threes

  • Tell Them What You’re About to Tell Them
  • Tell Them
  • Tell Them What You Told Them

 Test for Understanding

  • Online HR Training Systems
  • Part of a Regular Personnel Review

 Regular Drills

  • Tabletop Exercise (Slow Motion Run-through)
  • Announced Drill
  • Unannounced Drills

 Lead by Example

https://www.shakeout.org

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Communication

 Triggering Your Plan

  • Management Call Tree
  • Departmental Call Tree
  • Don’t Forget Contractors, Bargaining Units

 Staff Map & Contact Information

  • Visual Representation of Who Lives Where
  • HR Can Keep Confidential
  • Staff Stills for Live Phoners
  • Buddy System for Ridesharing
  • Pet Care

FCC Disaster Information Reporting System

Designated Station Contact On-Air/Off-Air Status Logistical Help Generators & Fuel Multi-Language

Emergency Broadcast Support

Credible Sources

https://www.fcc.gov/general/disaster-information-reporting-system-dirs-0

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Communication

Staff & Contractor Text Alert System Recorded Mobilization Instructions Corporate Website Activation Page Out-of-State Hotline Don’t Forget Key Suppliers

Nurture Your Partnerships

Dale Lockett

Director of Local Programming and Community Marketing, KHOU, Houston Red Cross & Disaster Relief Agencies Grocery Chain Radio Media Outlets for Simulcasting Confirm Participation

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Partnerships

 Year-Round Liaison  Integrated into Disaster Plan

  • Blood Banks
  • Hospitals & Health Care Plans
  • Home Repair Chains
  • Financial Institutions

 Consider Cash versus Clothing & Food Donations Integrate Partners into your Campaigns

Before Disaster Strikes

 Make Disaster Preparedness Part of Your Brand  Great Weather & Traffic Team Opportunity  SkypeTM Weather-Watchers  Cumulative, Consistent Messaging

  • Storm Season
  • Spring Ahead / Fall Back
  • Anniversaries of Past Events

 Sponsored Preparedness Campaign

  • Hardware Chains
  • Energy & Utility Companies
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In the Aftermath

 Listen to Social Media for Cues  Taste and Sensitivity  Consider:  Telethons & Town Meetings  Remote Anchoring  Consistent Showcasing in News and Marketing

In Closing, An Example

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Larry Shenosky - ls@ceag.com

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