6/27/2018 A Disaster Can Happen in your Market It Won’t Matter if You’re Not Ready People Will Turn to Brands They Trust The Stakes are High 1
6/27/2018 Hurricane Harvey 82 deaths 5 Feet of rain in Southeast T exas Multiple TV Stations Off-Air 2
6/27/2018 Susan McEldoon President and General Manager, KHOU Houston Facility Protection Plan is Essential Implementing Flood Protection Systems Obtaining Generator and Vehicle Fuel Accommodations for Staff Reliable Food and Water Supply Annual Revision & Relaunch Developing Your Plan FCC Model Disaster Recovery Plan Ask Your Consultant for a Plan Outline Natural Disasters • Wind and rainstorms, hurricanes, tornadoes, volcanic eruption, earthquake Manmade Disasters • Mass-Casualty Event, Fire, Explosion, Toxic Leak, Burst Pipes, Blackout, Structural Collapse, Bomb Threat, Airplane Crash Civil Incidents • Terrorism, Violent Protests, Labor Disruption https://www.fcc.gov/guidelines 3
6/27/2018 Key Plan Elements Roles and Responsibilities Response Scenarios • Activation • Incident Command Center • Deactivation Periodic Testing Schedule Update and Distribution Schedule https://www.fcc.gov/guidelines Risk Assessment Station and Transmitter Security Master Control Hub/Automation Impact Redundant Distribution Systems • Studio Transmitter Link (STL), Fiber • Backup Transmitter & Antenna Site • Feeds to Cable, Direct Satellite Services Emergency Alert System Captioning Non-English Speaking Audiences https://www.fcc.gov/guidelines 4
6/27/2018 Will You Have Power? Uninterruptible Power System (UPS) • A Big Battery That’s Always On • Primary Feed: Electrical Company “Mains” Power • Backup Feed: Diesel Generator Generator • Starts Automatically • Test Regularly (Avoid Air Pollution Alert Days) • Reliable Fuel Resupply Plan What Server and Client Computers will Stay Up? Take an Engineer to Lunch Partnering with your Technology Team • You’re Their Customer • Offer Capital Support Your New Best Questions to Resolve Friend • UPS & Generator (Station and Transmitter)? • Telephone & Two-Way Radio Systems? • Network Access (Newsroom Computer System)? • Multiple Internet Feeds? • Recording Your Air? 5
6/27/2018 Take an Engineer to Lunch Goal: Facility Fallback Scenarios Alternative Studio and Control Room Location Your New Best Emergency Studio at the Transmitter Friend Mobile ENG/SNG Truck as a Studio TV Station in a Box “Flypack” Case Training, Training, Training Control Room in a Box Backup Production Control • Portable Switcher (TriCaster) • Audio Mixer • Graphics • Playback Use Regularly (Social Media, Webcasts) Include in Disaster Drills Optional: • Pan/Tilt/Zoom Camera and Hardwired Mics to Free-up Crews to Shoot News 6
6/27/2018 Disaster Recovery Multiple Backups of Critical Assets • Onsite copy for rapid access • Offsite copy for emergencies Technologies • Disk (Spinning disk, Solid State) • Linear Tape (LTO) • Cloud (AWS, Azure, DropBox, etc.) Considerations • Cloud-based DR - cost-effective but slow • LTO – good balance between cost and speed • Minimum: USB drive and cables in a “Go Kit” “No News Set” Risk Avoid a “Dark Hole” Emergency Set Invest in Lighting and Displays Consider a Portable Remote Studio Beef-Up Your Flashcam Location Donate Old News Set as Part of Facility Fallback Plan Branding, Branding, Branding 7
6/27/2018 A Plan for a Plan Once You Have a Plan, Don’t keep it a Secret Lec Coble VP Marketing and Audience Development, Raycom Media Hold Regular Disaster Drills “Live the Plan” to Drive Readiness Communication: • Offsite Meeting • Onsite “All Hands” Meeting Handbook (Printed & Electronic) 8
6/27/2018 Communication Internally Market Your Plan Make It an Event Your Logo Give Something to Get Something Partner Logo(s) Include Staff and Contractors Freelance Photographers & Editors Outsourced Services (IT, Maintenance) Partners, Major Advertisers, Suppliers Liaison with Local Authorities Other Stations in Your Group Communication The Rule of Threes • Tell Them What You’re About to Tell Them • Tell Them • Tell Them What You Told Them Test for Understanding • Online HR Training Systems • Part of a Regular Personnel Review Regular Drills • Tabletop Exercise (Slow Motion Run-through) • Announced Drill https://www.shakeout.org • Unannounced Drills Lead by Example 9
6/27/2018 Communication Triggering Your Plan • Management Call Tree • Departmental Call Tree • Don’t Forget Contractors, Bargaining Units Staff Map & Contact Information • Visual Representation of Who Lives Where • HR Can Keep Confidential • Staff Stills for Live Phoners • Buddy System for Ridesharing • Pet Care FCC Disaster Information Reporting System Designated Station Contact On-Air/Off-Air Status Logistical Help Generators & Fuel Multi-Language Emergency Broadcast Support Credible Sources https://www.fcc.gov/general/disaster-information-reporting-system-dirs-0 10
6/27/2018 Communication Staff & Contractor Text Alert System Recorded Mobilization Instructions Corporate Website Activation Page Out-of-State Hotline Don’t Forget Key Suppliers Nurture Your Partnerships Dale Lockett Director of Local Programming and Community Marketing, KHOU, Houston Red Cross & Disaster Relief Agencies Grocery Chain Radio Media Outlets for Simulcasting Confirm Participation 11
6/27/2018 Partnerships Year-Round Liaison Integrated into Disaster Plan • Blood Banks • Hospitals & Health Care Plans • Home Repair Chains • Financial Institutions Consider Cash versus Clothing & Food Donations Integrate Partners into your Campaigns Before Disaster Strikes Make Disaster Preparedness Part of Your Brand Great Weather & Traffic Team Opportunity Skype TM Weather-Watchers Cumulative, Consistent Messaging • Storm Season • Spring Ahead / Fall Back • Anniversaries of Past Events Sponsored Preparedness Campaign • Hardware Chains • Energy & Utility Companies 12
6/27/2018 In the Aftermath Listen to Social Media for Cues Taste and Sensitivity Consider: Telethons & Town Meetings Remote Anchoring Consistent Showcasing in News and Marketing In Closing, An Example 13
6/27/2018 L o s A n g e l e s | S a n F r a n c i s c o | c e a g . c o m Larry Shenosky - ls@ceag.com 14
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