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6/21/2019 Epidemiology and Public Health Society, Gender and Health Goals of the presentation Medical Anthropology To discuss the current situation about the heightened attention and interest toward vaccine hesitancy globally Vaccine


  1. 6/21/2019 Epidemiology and Public Health Society, Gender and Health Goals of the presentation Medical Anthropology • To discuss the current situation about the heightened attention and interest toward vaccine hesitancy globally Vaccine Hesitancy: • To clarify some of the terminology concerning vaccine Countering the Anti-Vaccine Lobby hesitancy and underimmunization Michael Deml; michael.deml@swisstph.ch ; Twitter: @michaeljdeml • To provide some socio-historic context and some of the recurring themes of vaccine hesitancy literature First PhD Supervisor: Prof. Nicole Probst-Hensch, PhD Second PhD Supervisor: Prof. Claudine Burton-Jeangros, PhD • To propose several evidence-based methods to address Study PI and PhD Co-Advisor: Prof. Dr. med. Philip Tarr vaccine hesitancy in the public sphere and in clinical settings PhD Co-Advisor: Dr. med. Sonja Merten, PhD • To give a brief overview of an ongoing National Research Quantitative Phase Supervisor : Kristen Jafflin, PhD Program on vaccine hesitancy and under-immunization in Scientific Collaborator: Andrea Buhl Switzerland June 7, 2019 NRP74: Determinants of Vaccine Hesitancy and Under-Immunization with Childhood and Human Papilloma Virus Vaccines in Switzerland June 21, 2019 Vaccine Hesitancy: Countering the Anti-Vaccine Lobby 2 1 2 Number of Reported Measles Cases Vaccine hesitancy: Among ten threats to global health in 2019 (6M period) Top 10* Country Cases Madagascar 84765 Ukraine 56094 India** 19544 Nigeria 10610 Brazil 8663 Philippines 7518 Yemen 6779 Kazakhstan 5902 Thailand 5784 Venezuela (Bolivarian 5668 Republic of) Notes: Based on data received 2019-05 - Surveillance data from 2018-10 to 2019-03 - * Countries with highest number of cases for the period **WHO classifies all suspected measles cases reported from India as measles clinically compatible if a specimen was not collected as per the algorithm for classification of suspected measles in the WHO VPD Surveillance Standards. Thus numbers might be different between what WHO reports and what India reports. Accessed June 2, 2019 Accessed June 2, 2019 https://www.who.int/emergencies/ten- https://www.who.int/immunization/monitoring_surveillance/burden/ threats-to-global-health-in-2019 vpd/surveillance_type/active/measles_monthlydata/en/ June 21, 2019 Vaccine Hesitancy: Countering the Anti-Vaccine Lobby 3 June 21, 2019 Vaccine Hesitancy: Countering the Anti-Vaccine Lobby 4 3 4 Clarifying terminology Clarifying terminology (continued) • From a global perspective, a systematic review showed that, “ A variety of factors • WHO Strategic Advisory Group of Experts (SAGE) on Vaccine Hesitancy were identified as being associated with vaccine hesitancy but there was no defined vaccine hesitancy as a “ delay in acceptance or refusal of universal algorithm ; the independent and relative strength of influence of each vaccination despite availability of vaccination services. Vaccine hesitancy is factor is complex and context-specific – varying across time, place and vaccines ” complex and context specific, varying across time, places and vaccines ” (Larson et al. 2014, p. 2155) (MacDonald, 2015, p. 4163) • This definition has been criticized for the following reasons: VH is often discussed as a behavior, whereas hesitancy is a 1. psychological state 2. VH is used as an umbrella term that incorrectly includes conscientious non-vaccinators 3. VH can be erroneously used as a causal explanation for • It is important to distance ourselves from the pro- and anti- vaccine dichotomy by “getting past underimmunization, whereas social determinants of health, such as polarization in the public discourse” (Brunson and Sobo, 2017) pragmatics, access, inadequate services, or policies, may play more • Anti/pro stances do not accurately reflect the range of views people have import roles in uptake (Bedford et al., 2018) •Ambivalence; vaccine-specific views; context-specific views; views can change over time June 21, 2019 Vaccine Hesitancy: Countering the Anti-Vaccine Lobby 5 June 21, 2019 Vaccine Hesitancy: Countering the Anti-Vaccine Lobby 6 5 6 1

  2. 6/21/2019 Social trends and other considerations Example of ‘weaponized’ information on Twitter The term VH is ambiguous and its common use does not generally take into account larger • socio-medical trends. Peretti-Watel et al. (2015) propose a framework that “considers VH a kind of decision-making process that depends on people’s level of commitment to healthism/risk culture and on their level of confidence in the health authorities and mainstream media” (p. 2) Patient adherence to ‘healthism’ (Greenhalgh & Wessely, 2004) • • Consumerism of healthcare (Tomes, 2001; O’Hara, 2013) Increase in patient autonomy and the shift away from doctor paternalism (Armstrong, 2014) • Experiential and lay knowledge in patient decisions (Caron-Flinterman et al., 2005) • Skepticism toward health authorities, perceptions of the influence of pharma industry in • scientific knowledge production and profit-seeking (Epstein, 1996, Salmon et al., 2015; Ward, 2017) • The prevalence and popularity of complementary and alternative medicine (CAM) in Western countries (Barnes et al., 2008, Kemmppainen et al., 2018, Hart, 2017, Attwell et al. 2018) • Social networks and their influence on vaccination perspectives (Brunson, 2013) • Multitude of information, particularly via the press, the Internet, and social media  ‘information overload,’ ‘misinformation,’ and increased levels of anxiety and indecision (Kata, 2010, Betsch and Sachse, 2012; Yaqub et al., 2014, Wang et al., 2015, Sobo et al., 2016) June 21, 2019 Vaccine Hesitancy: Countering the Anti-Vaccine Lobby 7 June 21, 2019 Vaccine Hesitancy: Countering the Anti-Vaccine Lobby 8 7 8 So, what can scientists and healthcare professionals do? In the public arena New York Times Editorial Board, 2019. How to Inoculate Against Anti-Vaxxers. January 19, 2019. WHO's Best Practice Guidance: "How to respond to vocal vaccine deniers in public" June 21, 2019 Vaccine Hesitancy: Countering the Anti-Vaccine Lobby 9 June 21, 2019 Vaccine Hesitancy: Countering the Anti-Vaccine Lobby 10 9 10 In clinical practice National Research Program 74 • “To date, there has been no evidence to suggest that education-only • National study, 4 years (2017 – 2021) interventions were effective in improving VC” (Gagneur et al. 2018, p. 2) • Two research phases: Mixed-methods approach • “[Motivational interviewing] is a patient-centered communication style used 1) Qualitative phase (German and French-speaking CH) to enhance the patient’s internal motivation for attitudinal change by • Semi-structured interviews exploring and solving inherent ambivalences” (ibid, p. 2) Parents • • Providers (“CAM” and “biomedical”)* 4 main principles: • *Novel part of our study: exploring CAM/biomedical provider distinction Empathizing with the client 1. and its relationship to VH with qualitative methodologies Identifying the discrepancy between current and desired behavior 2. • Observation of medical consultations • Discourse analysis: Vaccine information sources and Internet sites 3. Addressing resistance without antagonizing while maintaining 2) Quantitative phase (German, French, and Italian-speaking CH) communication and allowing people to explore their own views PACV15 - Telephone survey (Opel et al. 2013) + other questions based on qualitative findings • 4. Supporting people’s confidence in their ability to change • Year 4 – Pilot Intervention 5 core communication skills: •Likely concerning biomedical providers and their communication practices and approaches 1) open questions, 2) affirmations, 3) reflective listening, 4) summarizing, and •Will not seek to implement mandatory vaccination 5) informing/advising only if permission is granted June 21, 2019 Vaccine Hesitancy: Countering the Anti-Vaccine Lobby 11 June 21, 2019 Vaccine Hesitancy: Countering the Anti-Vaccine Lobby 12 11 12 2

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