30 years of butcher experience + 20 years of design experience = RISVIG Acutus knife
Selling in arguments New interesting category for interior stores = new turnover The exclusive packaging makes it a product you can give away – eg Birthdays, Weddings, Farther’s day, X-mas, Graduation Sell it as something unique / ”jewelry” rather than a kitchen tool You create collectors that will come back and buy more of the same range. The lifetime of this category is much longer than interior/fashion category – meaning the risk for investment is very low. There will not come a new collection every 6 or 12 months The life cycle of this category is 5-10 years Not necessary to delist concept and sell out with low margin
Developed in close cooperation with a butcher Tommy Buch Hansen has 30 years of experience as butcher and has on daily basis been working with knives for several hours. He points out following important points: Material of the blade • Dama steel • More straight blade • = you can cut your meet much nicer The shaft • Balance of the knife • The way it lays in your hand •
Designed by JLE Design IF and Red Dot design winner of eg Georg Jensen and Fiskars Jacob Leth-Espensen
USP – Damascus knife
PREMIUM - Damascus knife HRC 62
MEDIUM – Stainless steek knife HRC 56
Exclusive packaging Present for eg wedding, fathers day, birthday, graduation etc.
Assortment Damascus Stainless steel
Line extension of the range 2018 knives
Line extension of the range 2018 accesories
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