SLIDE 1
Selling in arguments
New interesting category for interior stores = new turnover The exclusive packaging makes it a product you can give away – eg Birthdays, Weddings, Farther’s day, X-mas, Graduation Sell it as something unique / ”jewelry” rather than a kitchen tool You create collectors that will come back and buy more of the same range. The lifetime of this category is much longer than interior/fashion category – meaning the risk for investment is very low. There will not come a new collection every 6 or 12 months The life cycle of this category is 5-10 years Not necessary to delist concept and sell out with low margin