26/05/2017 20 years ago... Threats to biodiversity Sense of urgency - - PDF document

26/05/2017 1

NatureToday: Popular-scientific writing to inform society, colleagues and funding

• rganisations about your research

22 May 2017

• Dr. Arnold van Vliet & Wichertje Bron

Environmental Systems Analysis Group, Wageningen University

RTL Nieuws yesterday Are you female or male?

1 2

31% 69%

1.Female 2.Male

Do you speak Dutch

1 2

24% 76%

1.Yes 2.No

We face urgent & complex environmental problems

26/05/2017 2

20 years ago... Threats to biodiversity

7

Sense of urgency is lacking Monitor, analyse, predict and communicate changes in biodiversity

http: / / resource.wageningenur.nl/ en/ show/ A- biologist-with-a-mission.htm

“Have a significant contribution to solving problem of loss and change

• f biodiversity”

Cooperation is needed My citizen science projects

Natuurkalender.nl ( 2 0 0 1 - ) Allergieradar.nl ( 2 0 0 9 - ) Tekenradar.nl ( 2 0 1 2 - ) Muggenradar.nl ( 2 0 1 4 - )

www.GrowApp.today

26/05/2017 3

W ho should do w hat, w hen, w here and how ?

People love nature People hate nature People do not know much about nature

The topics that you work on are interesting for a non-scientific audience?

1 2 3 4 5

0% 8% 28% 54% 10%

1.Strongly disagree 2.Disagree 3.Neither disagree

• r agree

4.Agree 5.Strongly agree

26/05/2017 4

Partners Nature Today Getting nature in the news domain How often do you visit Naturetoday.com

1 2 3 4 5 6

49% 20% 0% 5% 10% 17%

• 1. Never heard about it

before this meeting

• 2. Almost never
• 3. Few times per year
• 4. Few times per month
• 5. Few times per week
• 6. Every day

How important is it for you at your current post to engage in public communication?

1 2 3 4 5

2% 10% 21% 43% 24%

• 1. Not important
• 2. Not so important
• 3. Neutral
• 4. Important
• 5. Very important

How many press releases did you publish in the past two years?

1 2 3 4 5 6 7 51% 21% 15% 3% 3% 5% 3%

• 1. None
• 2. One
• 3. Two
• 4. Three
• 5. Four
• 6. Five
• 7. More than 5

How many articles did you post on the NIOO website in the past two years?

1 2 3 4 5 6 7 70% 15% 3% 5% 0% 0% 8%

• 1. None
• 2. One
• 3. Two
• 4. Three
• 5. Four
• 6. Five
• 7. More than five

26/05/2017 5

How many interviews for a newspaper did you give in past two years?

1 2 3 4 5 6 7 73% 15% 5% 0% 0% 0% 7%

• 1. None
• 2. One
• 3. Two
• 4. Three
• 5. Four
• 6. Five
• 7. More than five

How many work-related messages did you post on social media in past 2 years?

1 2 3 4 5 6 7 29% 5% 7% 48% 2% 5% 5%

• 1. None
• 2. One
• 3. Two
• 4. Three
• 5. Four
• 6. Five
• 7. More than five

Why do we not communicate more often? Time availability limits my communication

1 2 3 4 5

18% 26% 8% 21% 28%

1.Strongly Agree 2.Agree 3.Neutral 4.Disagree 5.Strongly Disagree

Lack of experience/ skills limits my communication

1 2 3 4 5

12% 44% 12% 22% 10%

1.Strongly Agree 2.Agree 3.Neutral 4.Disagree 5.Strongly Disagree

Communication indispensable for scientific process (1)

• 1. Better formulation of background problem.
• 2. Better formulation of objectives and research set-

up.

• 3. (More) people learn about results, tools,

methodologies.

• 4. Number of volunteers increase.
• 5. Identify new data sources/ historic data.
• 6. New partners, broader network: science better

connected to society.

26/05/2017 6

Communication indispensable for scientific process (2)

• 7. Get and keep partners/ observers/ funders interested

and motivated.

• 8. Instruct people on when, what, how to
• bserve/ respond/ etc.
• 9. Get new ideas from

journalists/ partners/ users/ volunteers.

10.Improve quality of your output. 11.More media attention. 12.People and journalists build up a reference.

Recruitment of new observers

5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000

50 100 150 200 250 300

Feb‐05 Jun‐05 Oct‐05 Feb‐06 Jun‐06 Oct‐06 Feb‐07 Jun‐07 Oct‐07 Feb‐08 Jun‐08 Oct‐08 Feb‐09 Jun‐09 Oct‐09 Feb‐10 Jun‐10 Oct‐10 Feb‐11 Jun‐11 Oct‐11 Feb‐12 Jun‐12

Number of people reached via newspapers Number of new observers

Number of new observers Number of people reached Dec 06 Mar 07 May 2007 Mar 10 Feb 11

Indicator for impact: mass media outreach Topstory Natuurkalender 2016 What is newsworthy?

I nform ation layer Exam ple hay fever

Description of the event. Birch trees start to flower.... Indication of the geographical area of the event. ....in the south of the country.... A comparison with a reference situation. .... a week earlier/ later than last year/ normal.... Explain reason for difference with reference. .... due to the high temperatures in March.... Explain socio-economic or environmental relevance of the event. .... one million people will have hay fever problems.... Quantify financial consequences. .... health care cost will be 100 million Euro.... Explain who can/ should respond. .... patients are advised to take in their medicines in time .... Provide a forecast. .... After 20 April the pollen season will be

• ver but the grass pollen season will start....

Visitors of Nature Today

• 570,000/ year
• 55,000/ month
• Average 1700 / story

26/05/2017 7

Stories recently published by NIOO Volunteers Age of Nature Today visitors More stories, more outreach

Content generation, Marketing & Communication

I’m interested to contribute a story to Nature Today in the coming year.

1 2 3 4 5

40% 31% 0% 5% 24%

1.Strongly Agree 2.Agree 3.Neutral 4.Disagree 5.Strongly Disagree

26/05/2017 8

Thank you for your attention

Contact: Em ail: Arnold.vanvliet@wur.nl W ebsites: www.naturetoday.com, www.natuurkalender.nl, www.wageningenur.nl/ esa, www.tekenradar.nl, www.allergieradar.nl, www.muggenradar.nl, www.globenederland.nl/ natuurkalender, www.facebook.com/ arnold.vanvliet Tw itter: @arnoldvanvliet