2019 AWARDS OF EXCELLENCE AFC COMMUNICATIONS AND MARKETING - - PowerPoint PPT Presentation

▶
2019
SMART_READER_LITE
LIVE PREVIEW

2019 AWARDS OF EXCELLENCE AFC COMMUNICATIONS AND MARKETING - - PowerPoint PPT Presentation

Aug 27, 2022 288 likes •1.62k views

2019 AWARDS OF EXCELLENCE AFC COMMUNICATIONS AND MARKETING COMMISSION COMPETITION RECAP 25 of 28 state colleges participated (89%) 281 total entries Entries per Year Average 11 entries per college ($220) 2017 2018 2019

slide-1
SLIDE 1

2019 AWARDS OF EXCELLENCE

AFC COMMUNICATIONS AND MARKETING COMMISSION

slide-2
SLIDE 2

COMPETITION RECAP

  • 25 of 28 state colleges participated (89%)
  • 281 total entries
  • Average 11 entries per college ($220)
  • Minimum 2 entries ($40)
  • Maximum 24 entries ($480)
  • $5,620 raised
  • 18 paid by check
  • 6 paid by credit card
  • 1 by direct deposit

129 189 281

Entries per Year

2017 2018 2019

slide-3
SLIDE 3

COMPETITION RECAP (CONTINUED)

  • Most Entered Categories – all FTE
  • Video/Digital Promotion (23)
  • Brochure (17)
  • Viewbook/Recruitment Piece (15)
  • Social Media/Unpaid (14)
  • Least Entered Categories – all FTE
  • Catalog/Print, Website/Arts (0 each)
  • Display/Presentation Board (1)
  • Athletic Media Guide, Faculty-Advised Student Publication, Newsletter/Print/Digital (2 each)
  • Article in a College-Produced Publication, Brochure/Arts (3 each)
slide-4
SLIDE 4

COMPETITION RECAP (CONTINUED)

  • Judges (9)
  • Barry Marsh, Addy Chair, American Advertising Federation Treasure Coast
  • Chance Morrow, Marketing Director, United Way of Indian River County
  • Chris Puorro, Station Manager, WQCS 88.9 FM Radio
  • Erick Gill, Director of Communications, St. Lucie County
  • Gail Goldy, Business Development, iCare Community (AAF Treasure Coast)
  • Kelly Rogers, Visuals Editor, Treasure Coast Newspapers
  • Kim Capen, Publisher, Gulf Stream Media Group
  • Mitch Kloorfain, Director of Marketing, Boys & Girls Clubs of St. Lucie County
  • Shyanne Helms, Communications Manager, City of Fort Pierce
slide-5
SLIDE 5
slide-6
SLIDE 6

ADVERTISING – PRINT (UNDER 10,000 FTE)

  • 1st Place – College of Central Florida
slide-7
SLIDE 7

ADVERTISING – PRINT (UNDER 10,000 FTE)

  • 2nd Place – Polk State College
slide-8
SLIDE 8

ADVERTISING – PRINT (UNDER 10,000 FTE)

  • 3rd Place – Polk State College
slide-9
SLIDE 9

ADVERTISING – PRINT (OVER 10,000 FTE)

  • 1st Place – St. Petersburg College
slide-10
SLIDE 10

ADVERTISING – PRINT (OVER 10,000 FTE)

  • 2nd Place – St. Petersburg College
slide-11
SLIDE 11

ADVERTISING – PRINT (OVER 10,000 FTE)

  • 3rd Place – Florida State College at Jacksonville
slide-12
SLIDE 12

ADVERTISING – RADIO

  • 1st Place – Seminole State College
  • Listen to 1 of 3
  • Listen to 2 of 3
  • Listen to 3 of 3
  • 2nd Place – Pasco-Hernando State College
  • Listen to 1 of 2
  • Listen to 2 of 2
  • 3rd Place – Gulf Coast State College
  • Listen here
slide-13
SLIDE 13

ADVERTISING – TELEVISION

  • 1st Place – Seminole State College

Click Here Click Here Click Here

slide-14
SLIDE 14

ADVERTISING – TELEVISION

  • 2nd Place – Miami Dade College

Click Here

slide-15
SLIDE 15

ADVERTISING – TELEVISION

  • 3rd Place – Gulf Coast State College

Click Here

slide-16
SLIDE 16

ADVERTISING – OUTDOOR

  • 1st Place – Santa Fe College
slide-17
SLIDE 17

ADVERTISING – OUTDOOR

  • 2nd Place – Seminole State College
slide-18
SLIDE 18

ADVERTISING – OUTDOOR

  • 3rd Place – Daytona State College
slide-19
SLIDE 19

ADVERTISING – INTERNET

  • 1st Place – Seminole State College
slide-20
SLIDE 20

ADVERTISING – INTERNET

  • 2nd Place – Santa Fe College
slide-21
SLIDE 21

ADVERTISING – INTERNET

  • 3rd Place – Santa Fe College
slide-22
SLIDE 22

ANNUAL REPORT – COLLEGE

  • 1st Place – Polk State College
slide-23
SLIDE 23

ANNUAL REPORT – COLLEGE

  • 2nd Place – College of Central Florida
slide-24
SLIDE 24

ANNUAL REPORT – COLLEGE

  • 3rd Place – Broward College
slide-25
SLIDE 25

ANNUAL REPORT – FOUNDATION

  • 1st Place –Tallahassee Community College
slide-26
SLIDE 26

ANNUAL REPORT – FOUNDATION

  • 2nd Place – Florida State College at Jacksonville
slide-27
SLIDE 27

ANNUAL REPORT – FOUNDATION

  • 3rd Place – Indian River State College
slide-28
SLIDE 28

ARTICLE IN A COLLEGE-PRODUCED PUBLICATION

  • 1st Place – South Florida State College
slide-29
SLIDE 29

ARTICLE IN A COLLEGE-PRODUCED PUBLICATION

  • 2nd Place – Palm Beach State College
slide-30
SLIDE 30

ARTICLE IN A COLLEGE-PRODUCED PUBLICATION

  • 3rd Place – South Florida State College
slide-31
SLIDE 31

ARTICLE/PITCH RESULTING IN PUBLICATION

  • 1st Place –Tallahassee Community College
slide-32
SLIDE 32

ARTICLE/PITCH RESULTING IN PUBLICATION

  • 2nd Place – Seminole State College
slide-33
SLIDE 33

ARTICLE/PITCH RESULTING IN PUBLICATION

  • 3rd Place – Florida SouthWestern State College
slide-34
SLIDE 34

ATHLETIC MEDIA GUIDE

  • 1st Place – St. Johns River State College
slide-35
SLIDE 35

ATHLETIC MEDIA GUIDE

  • 2nd Place – Florida State College at Jacksonville
slide-36
SLIDE 36

BEST BANG FOR THE BUCK (UNDER 10,000 FTE)

  • 1st Place – South Florida State College
slide-37
SLIDE 37

BEST BANG FOR THE BUCK (UNDER 10,000 FTE)

  • 2nd Place – Northwest Florida State College
slide-38
SLIDE 38

BEST BANG FOR THE BUCK (UNDER 10,000 FTE)

  • 3rd Place – St. Johns River State College
slide-39
SLIDE 39

BEST BANG FOR THE BUCK (OVER 10,000 FTE)

  • 1st Place – Miami Dade College
slide-40
SLIDE 40

BEST BANG FOR THE BUCK (OVER 10,000 FTE)

  • 2nd Place – Florida State College at Jacksonville

Click Here Click Here

slide-41
SLIDE 41

BROCHURE (UNDER 10,000 FTE)

  • 1st Place – College of Central Florida
slide-42
SLIDE 42

BROCHURE (UNDER 10,000 FTE)

  • 2nd Place – Pasco-Hernando State College
slide-43
SLIDE 43

BROCHURE (UNDER 10,000 FTE)

  • 3rd Place – Polk State College
slide-44
SLIDE 44

BROCHURE (OVER 10,000 FTE)

  • 1st Place – Miami Dade College
slide-45
SLIDE 45

BROCHURE (OVER 10,000 FTE)

  • 2nd Place – Broward College
slide-46
SLIDE 46

BROCHURE (OVER 10,000 FTE)

  • 3rd Place – St. Petersburg College
slide-47
SLIDE 47

BROCHURE – THE ARTS

  • 1st Place – Broward College
slide-48
SLIDE 48

BROCHURE – THE ARTS

  • 2nd Place – Pasco-Hernando State College
slide-49
SLIDE 49

BROCHURE – THE ARTS

  • 3rd Place – Polk State College
slide-50
SLIDE 50

CAMPAIGN (UNDER 10,000 FTE)

  • 1st Place – Florida Gateway College
slide-51
SLIDE 51

CAMPAIGN (UNDER 10,000 FTE)

  • 2nd Place – State College of Florida, Manatee-Sarasota
slide-52
SLIDE 52

CAMPAIGN (UNDER 10,000 FTE)

  • 3rd Place – Pensacola State College
slide-53
SLIDE 53

CAMPAIGN (OVER 10,000 FTE)

  • 1st Place – Miami Dade College
slide-54
SLIDE 54

CAMPAIGN (OVER 10,000 FTE)

  • 2nd Place – Hillsborough Community College
slide-55
SLIDE 55

CAMPAIGN (OVER 10,000 FTE)

  • 3rd Place –Tallahassee Community College
slide-56
SLIDE 56

DIRECT MAIL PIECE/CAMPAIGN

  • 1st Place – Pensacola State College
slide-57
SLIDE 57

DIRECT MAIL PIECE/CAMPAIGN

  • 2nd Place – St. Johns River State College
slide-58
SLIDE 58

DIRECT MAIL PIECE/CAMPAIGN

  • 3rd Place – Pensacola State College
slide-59
SLIDE 59

DISPLAY/PRESENTATION BOARD

  • Daytona State College (too few entries to judge)
slide-60
SLIDE 60

FACULTY

  • ADVISED STUDENT PUBLICATION
  • 1st Place – College of Central Florida
slide-61
SLIDE 61

FACULTY

  • ADVISED STUDENT PUBLICATION
  • 2nd Place – Tallahassee Community College
slide-62
SLIDE 62

FOUNDATION – FUNDRAISING PIECE

  • 1st Place –Tallahassee Community College
slide-63
SLIDE 63

FOUNDATION – FUNDRAISING PIECE

  • 2nd Place – St. Johns River State College
slide-64
SLIDE 64

FOUNDATION – FUNDRAISING PIECE

  • 3rd Place – Santa Fe College
slide-65
SLIDE 65

MAGAZINE (UNDER 10,000 FTE)

  • 1st Place – Pasco-Hernando State College
slide-66
SLIDE 66

MAGAZINE (UNDER 10,000 FTE)

  • 2nd Place – College of Central Florida
slide-67
SLIDE 67

MAGAZINE (UNDER 10,000 FTE)

  • 3rd Place – State College of Florida, Manatee-Sarasota
slide-68
SLIDE 68

MAGAZINE (OVER 10,000 FTE)

  • 1st Place – Daytona State College
slide-69
SLIDE 69

MAGAZINE (OVER 10,000 FTE)

  • 2nd Place – Daytona State College
slide-70
SLIDE 70

MAGAZINE (OVER 10,000 FTE)

  • 3rd Place – St. Petersburg College
slide-71
SLIDE 71

NEWSLETTER – PRINT

  • 1st Place – Eastern Florida State College
slide-72
SLIDE 72

NEWSLETTER – PRINT

  • 2nd Place – Northwest Florida State College
slide-73
SLIDE 73

NEWSLETTER – DIGITAL

  • 1st Place – Florida State College at Jacksonville
slide-74
SLIDE 74

NEWSLETTER – DIGITAL

  • 2nd Place – Pasco-Hernando State College
slide-75
SLIDE 75

BEST PHOTOGRAPHY IN A PUBLISHED PIECE

  • 1st Place –Tallahassee Community College
slide-76
SLIDE 76

BEST PHOTOGRAPHY IN A PUBLISHED PIECE

  • 2nd Place – Santa Fe College
slide-77
SLIDE 77

BEST PHOTOGRAPHY IN A PUBLISHED PIECE

  • 3rd Place – Santa Fe College
slide-78
SLIDE 78

POSTER (UNDER 10,000 FTE)

  • 1st Place – College of Central Florida
slide-79
SLIDE 79

POSTER (UNDER 10,000 FTE)

  • 2nd Place – State College of Florida, Manatee-Sarasota
slide-80
SLIDE 80

POSTER (OVER 10,000 FTE)

  • 1st Place – Santa Fe College
slide-81
SLIDE 81

POSTER (OVER 10,000 FTE)

  • 2nd Place – Indian River State College
slide-82
SLIDE 82

POSTER (OVER 10,000 FTE)

  • 3rd Place – Santa Fe College
slide-83
SLIDE 83

REDESIGN (UNDER 10,000 FTE)

  • 1st Place – Northwest Florida State College
slide-84
SLIDE 84

REDESIGN (UNDER 10,000 FTE)

  • 2nd Place – St. Johns River State College
slide-85
SLIDE 85

REDESIGN (UNDER 10,000 FTE)

  • 3rd Place – Pasco-Hernando State College
slide-86
SLIDE 86

REDESIGN (OVER 10,000 FTE)

  • 1st Place – Indian River State College
slide-87
SLIDE 87

REDESIGN (OVER 10,000 FTE)

  • 2nd Place – Florida State College at Jacksonville
slide-88
SLIDE 88

REDESIGN (OVER 10,000 FTE)

  • 3rd Place – Eastern Florida State College
slide-89
SLIDE 89

SINGLE SHEET FLIER (UNDER 10,000 FTE)

  • 1st Place – Pensacola State College
slide-90
SLIDE 90

SINGLE SHEET FLIER (UNDER 10,000 FTE)

  • 2nd Place (tie)
  • College of Central Florida
  • South Florida State College
slide-91
SLIDE 91

SINGLE SHEET FLIER (UNDER 10,000 FTE)

  • 3rd Place – State College of Florida, Manatee-Sarasota
slide-92
SLIDE 92

SINGLE SHEET FLIER (OVER 10,000 FTE)

  • 1st Place –Tallahassee Community College
slide-93
SLIDE 93

SINGLE SHEET FLIER (OVER 10,000 FTE)

  • 2nd Place – Florida State College at Jacksonville
slide-94
SLIDE 94

SINGLE SHEET FLIER (OVER 10,000 FTE)

  • 3rd Place – Florida State College at Jacksonville
slide-95
SLIDE 95

SOCIAL MEDIA – PAID

  • 1st Place – Indian River State College
slide-96
SLIDE 96

SOCIAL MEDIA – PAID

  • 2nd Place – Seminole State College
slide-97
SLIDE 97

SOCIAL MEDIA – PAID

  • 3rd Place – North Florida College
slide-98
SLIDE 98

SOCIAL MEDIA – UNPAID (UNDER 10,000 FTE)

  • 1st Place – St. Johns River State College
slide-99
SLIDE 99

SOCIAL MEDIA – UNPAID (UNDER 10,000 FTE)

  • 2nd Place (tie)
  • North Florida College
  • Northwest Florida State College
slide-100
SLIDE 100

SOCIAL MEDIA – UNPAID (UNDER 10,000 FTE)

  • 3rd Place – North Florida College
slide-101
SLIDE 101

SOCIAL MEDIA – UNPAID (OVER 10,000 FTE)

  • 1st Place –Tallahassee Community College
slide-102
SLIDE 102

SOCIAL MEDIA – UNPAID (OVER 10,000 FTE)

  • 2nd Place – Seminole State College
slide-103
SLIDE 103

SOCIAL MEDIA – UNPAID (OVER 10,000 FTE)

  • 3rd Place – Seminole State College
slide-104
SLIDE 104

SPECIALTY ADVERTISING/PROMOTION ITEM

  • 1st Place – Miami Dade College
slide-105
SLIDE 105

SPECIALTY ADVERTISING/PROMOTION ITEM

  • 2nd Place – Santa Fe College
slide-106
SLIDE 106

SPECIALTY ADVERTISING/PROMOTION ITEM

  • 3rd Place – St. Johns River State College
slide-107
SLIDE 107

STUDENT HANDBOOK/GUIDE (UNDER 10,000 FTE)

  • 1st Place – State College of Florida, Manatee-Sarasota
slide-108
SLIDE 108

STUDENT HANDBOOK/GUIDE (UNDER 10,000 FTE)

  • 2nd Place – Polk State College
slide-109
SLIDE 109

STUDENT HANDBOOK/GUIDE (OVER 10,000 FTE)

  • 1st Place – Eastern Florida State College
slide-110
SLIDE 110

STUDENT HANDBOOK/GUIDE (OVER 10,000 FTE)

  • 2nd Place – Daytona State College
slide-111
SLIDE 111

TRENDSETTER

  • 1st Place –Tallahassee Community College
slide-112
SLIDE 112

TRENDSETTER

  • 2nd Place – Northwest Florida State College
slide-113
SLIDE 113

TRENDSETTER

  • 3rd Place – St. Johns River State College

Oops! Sorry, I lost the entry (after judging, thankfully).

slide-114
SLIDE 114

VIDEO/DIGITAL PROMOTION

  • 1st Place (tie)
  • Gulf Coast State College
  • Palm Beach State College

Click Here Click Here

slide-115
SLIDE 115

VIDEO/DIGITAL PROMOTION

  • 2nd Place – Santa Fe College (tie)

Click Here Click Here

slide-116
SLIDE 116

VIDEO/DIGITAL PROMOTION

  • 3rd Place (tie)
  • College of Central Florida
  • Florida State College at Jacksonville

Click Here Click Here

slide-117
SLIDE 117

VIEWBOOK/RECRUITMENT PIECE (UNDER 10,000 FTE)

  • 1st Place – St. Johns River State College
slide-118
SLIDE 118

VIEWBOOK/RECRUITMENT PIECE (UNDER 10,000 FTE)

  • 2nd Place – Florida Gateway College
slide-119
SLIDE 119

VIEWBOOK/RECRUITMENT PIECE (UNDER 10,000 FTE)

  • 3rd Place – College of Central Florida
slide-120
SLIDE 120

VIEWBOOK/RECRUITMENT PIECE (OVER 10,000 FTE)

  • 1st Place – Indian River State College
slide-121
SLIDE 121

VIEWBOOK/RECRUITMENT PIECE (OVER 10,000 FTE)

  • 2nd Place – Florida SouthWestern State College
slide-122
SLIDE 122

VIEWBOOK/RECRUITMENT PIECE (OVER 10,000 FTE)

  • 3rd Place (tie)
  • Daytona State College
  • Tallahassee Community College
slide-123
SLIDE 123

WEBSITE

  • 1st Place – Indian River State College

www.irsc.edu

slide-124
SLIDE 124

WEBSITE

  • 2nd Place – Hillsborough Community College

www.hccfl.edu

slide-125
SLIDE 125

WEBSITE

  • 3rd Place – Gulf Coast State College

www.gcscfoundation.org

slide-126
SLIDE 126

MICROSITE/LANDING PAGE

  • 1st Place – Hillsborough Community College

www.hcchawks.com

slide-127
SLIDE 127

MICROSITE/LANDING PAGE

  • 2nd Place – Tallahassee Community College

www.tcc2work.com

slide-128
SLIDE 128

MICROSITE/LANDING PAGE

  • 3rd Place – St. Petersburg College

now.spc.edu/finish

slide-129
SLIDE 129

BEST IN SHOW (UNDER 10,000 FTE)

  • St. Johns River State College – Redesign

$250 cash prize!

slide-130
SLIDE 130

BEST IN SHOW (OVER 10,000 FTE)

  • Gulf Coast State College –Video/Digital Promotion

$250 cash prize! Click Here

slide-131
SLIDE 131

EXEMPLARY PRACTICE

  • Tallahassee Community College

$500 cash prize! www.tcc2work.com

slide-132
SLIDE 132

CLOSING

  • View all entries in the Edinburgh Ballroom (stage)
  • Take your entries home
  • Contact Kelly Hogan with questions, comments, concerns
  • kmhogan@irsc.edu, 772-462-7270