2018 MIW Radio Group Our Story… Who we are What we do Presented by: Denyse Mesnik Why we do it MIW Group Spokeswoman President |The Mesnik Group Denyse@MesnikGroup.com
History of The MIW Group 20 Women Identified as the Most Influential Women in Radio by Radio Ink Magazine, August, 1999 “If we are Influential, it’s our duty to inspire” Mentoring and Inspiring Women in Radio founder’s meeting held 6 months later.
The MIW Gender Analysis Report … Plays major role in WHY we do WHAT we do, and serves as a scoreboard for our success The MIW Gender Analysis Study, created in 2000 by founding MIW member Erica Farber, provides a realistic snapshot of the percentage of female managers in radio in a given year. Compiled, analyzed and released by the MIW Group from information provided by PrecisionTrak. General and Market Managers Sales Directors Program Directors
General Managers Slow but steady may win the race… … but we want to get there sooner! As of Dec. 31, 2017… Out of 11,301 AM and FM radio stations, 1,974 stations, or 18.1%, are managed by women. Increase from 17.8 % in 2016. Consistent growth since 2004, when women managed 14.9% of all stations.
Top 100 Markets …Slightly Larger Piece of the Pie. Percentage of women managing Top 100 Market t radio stations slightly higher than national average. In 2017, 18.5%, up from 17.7% in 2016 Most importantly, this trend is showing growth year-over-year.
Best Opportunity for Women? Sales. Overall the best management opportunities for women continue to be in Sales Management 31.9 % of all stations had a female sales manager in 2017…up .05% In the Top 100 Markets, it’s 32.7%, which is an increase of more than 1 full share point from 2016.
Female Program Directors … The Greatest Challenge 10.5 % of all stations are programmed by women. This number basically flat for the past 11 years. Top 100 Markets a little better 11.7 %. But unfortunately, slightly down from last year. MIW-Nielsen Music Mentoring Program established 2017.
Conclusion: … Radio Rocks and Girls Rule Radio is America’s # 1 reach medium with 247,782,000 listeners. 93% of U.S. 18+ reached weekly. Slow, but consistent, career growth in radio management for women. The biggest opportunities in sales management, biggest challenge is programming. As sales managers continue to move up the “career ladder,” the number of GM opportunities to continue to grow. MIW Group is ever- optimistic…creating new programs and opportunities each year.
MIW Group Mentoring Opportunities MIW Mildred Carter Mentoring Program Candy Cintron - APD, Washington, DC Amanda Guest - Founder/GM BFF.fm San Francisco Jillene Kahn - On-air host, Social Media Dir. Madison, WI Kimberly Sonneborn - VP Digital, Beasley Corporate, Charlotte MIW-Nielsen Music Mentoring Program Leslie Scott, PD and Digital PD, Seattle, WA
MIW Group Sessions & Panels 2018 Radio Show Session: “C -Suite Insights into Processes, People and Platforms to Grow Your Revenue” Moderator: Erica Farber, President and CEO, RAB Panelists: Kim Guthrie : President, Cox Media Group Suzanne Grimes : President Westwood One & EVP Corp. Marketing, Cumulus Media Beth Neuhoff : Chief Executive Officer, Neuhoff Communications 2017 Radio Show Session Julie Talbott : President, Premiere Radio Networks Erica with Mary Quass, Jinny Hubbard, Weezie Kramer & Caroline Beasley
MIW Group Awards MIW Airblazer 2018: Mercedes Martinez, The Mix 94.1, Las Vegas MIW Trailblazer 2017: Mary Quass, Chairman & CEO NRG Media MIW Rising Star 2017: Jeni Grouws, Decorah Broadcasting, Decorah Iowa 2018…???
MIW Networking Opportunities Annual MIW Group Dinners NAB Show in Las Vegas (April) Radio Show (September) MIW Group “Pre - Marconi Awards” Cocktail Party, Radio Show Thank you for your time today…and please come join us!
Everyone has a story…
It’s your journey…get in the driver’s seat & buckle up Believe in yourself, create your future
Right Place, Right Time
Find Your Tribe …or start one
Radio … rocks! The moment I realized the power of Radio
Never Stop Learning Appreciation and Gratitude
Kappa Kappa Gamma
Where you start out… isn’t always where you end up
The Joy of the Journey
It’s your career…but, most importantly, your reputation. Give it your all.
Don ’ t be afraid of change...trust that it will be ok
Never lose sight of what’s most important Joshua, Rachael & Michael … my tribe!
Rising Through the Ranks Class of 2018… What is YOUR Story?
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