RAB, BMI & MIW Radio Group The Multi-Generational Workforce Balanced Buy-in: Boomers Gen X Millennials
RAB, BMI & MIW Radio Group TEACHING MATH THROUGH THE GENERATIONS: • We all learned Math…but HOW we learned it may differ by our Generation • Importance of Math – Professionals – Tradespeople – Daily Life
RAB, BMI & MIW Radio Group TEACHING MATH THROUGH THE GENERATIONS: 1960 • A logger sells a truckload of lumber for $100 • His cost of production is 4/5 of the price • What is his profit?
RAB, BMI & MIW Radio Group TEACHING MATH THROUGH THE GENERATIONS: 1970 • A logger sells a truckload of lumber for $100 • His cost of production is 4/5 of the price, or $80 • What is his profit?
RAB, BMI & MIW Radio Group TEACHING MATH THROUGH THE GENERATIONS: 1980 • A Logger exchanges a set “L” of lumber for a set “M” of money • The cardinality of set “M” is 100. Each set is worth $1 • Make 100 dots representing the elements of the set “M”. • The set “C,” the cost of production, contains 20 fewer points than set “M.” • Represent the set “C” as a subset of set “M” and answer the following question: What is the cardinality of the set “P” of profits?
RAB, BMI & MIW Radio Group TEACHING MATH THROUGH THE GENERATIONS: 1990 • A logger sells a truckload of lumber for $100 • His cost of production is $80, and his profit is $20 • Your assignment: – Write the number 20 – Underline it – Hold up your answer
RAB, BMI & MIW Radio Group TEACHING MATH THROUGH THE GENERATIONS: 2000 • By cutting down beautiful forest trees, the logger makes $20. • What do you think of this way of making a living? • Topic for class participation after answering the question: – How did the forest birds and squirrels feel as the logger cut down the trees? • There are no wrong answers.
RAB, BMI & MIW Radio Group TEACHING MATH THROUGH THE GENERATIONS: 2014 • A logger sells a truckload of lumber for $100. • His cost of production is $120, paid into an offshore fund managed by moonlighting Federal Banking Regulators, and exempt from taxes under the Federal Budget • His accounting department tells him his profit is $60, but with subsidies and loans from former Virginia Governor Bob McDonnell’s wife Maureen, it’s worth $6,000. • This is verified by his outsourced auditing firm in India, and blessed by his lawyers and Canadian Mayor Rob Ford • Question: How can Kim Kardashian add this to her online game, and will Taylor Swift write a song about it?
RAB, BMI & MIW Radio Group CONSIDERATIONS: • Generations – Boomers – Gen X – Gen Y • Defining Differentiators Of The Multi-Generational Staff
RAB, BMI & MIW Radio Group Generational Communication: • Understanding generational differences is CRITICAL to their success…and to yours! • WHO your employees are… • WHAT are their DNA and Core Value considerations - WHY they act…or react…as they do • HOW do I Motivate them?
RAB, BMI & MIW Radio Group GENERATION: a. A group of individuals born and living about the same time. b. A group of (generally) contemporaneous individuals regarded as having common cultural or social characteristics and attitudes
RAB, BMI & MIW Radio Group GENERATIONS : Straus and Howe:
RAB, BMI & MIW Radio Group Generation, Age, Attitudes Boomer Gen X Gen Y
RAB, BMI & MIW Radio Group Baby Boomers: Born 1943 – 1960 (54-71)
RAB, BMI & MIW Radio Group “Help! I’m a Gen X Manager… I have a bunch of ‘Boomers’ on my staff… and I sure don’t understand them!”
RAB, BMI & MIW Radio Group Baby Boomers
RAB, BMI & MIW Radio Group The “Forever Young” Baby Boomers Born 1943 – 1960 (54-71)
RAB, BMI & MIW Radio Group MediaPost Publications (news@mediapost.com )
RAB, BMI & MIW Radio Group
RAB, BMI & MIW Radio Group The “Forever Young” Baby Boomers Born 1943 – 1960 (55-72) DNA / Core Values • Sons and Daughters of WWII parents …and may be caring for them now • High degree of respect for authority • Work hard; provide “better” for our children – Job security always important • “Do it OUR Way” – Active protesters – Non-conformists • Dawn of first generation of: – Dual incomes/female working outside the home – Divorce – Single parent families – Dawn of need of childcare • Live incredibly hurried lifestyles; IMPATIENT
RAB, BMI & MIW Radio Group The “Forever Young” Baby Boomers Born 1943 – 1960 (55-72) Lifestage: • Baby Boomers will never see themselves as Seniors • Teenagers till the end of their days • Look, behave, think contemporary • Empty Nesters • Many with 2nd / 3rd marriages, careers Source: Phil Goodman: Boomers: The Ageless Generation
RAB, BMI & MIW Radio Group The “Forever Young” Baby Boomers Born 1943 – 1960 (55-72) Digital Immigrants ! Lifestage: • Working longer; putting off retirement • Disposable income is much higher • 77% of US wealth is held by Baby Boomers and many plan to spend it on themselves! • Embrace paradigm shifts • Online 15 hours per week…2 hours longer than teens • Fastest-growing demo purchasing Smartphones, iPads, gizmos Source: Feb. 2012 MediaPost Communications; Engage Boomers: Healthy, Wealthy, and Online; Mediapost 8/12
RAB, BMI & MIW Radio Group The “Forever Young” Baby Boomers Born 1943 – 1960 (55-72) Motivate Them: • Respect • “Youthful” Agendas • Services • Experiences • Travel • Causes
RAB, BMI & MIW Radio Group “Help! I’m a Boomer Executive. I need a succession plan. But I can’t find any candidates… Who have the same work ethic… And want to work as hard… As I do.”
RAB, BMI & MIW Radio Group Gen Xers: Born 1961 – 1981 (34-54)
RAB, BMI & MIW Radio Group Gen Xers
RAB, BMI & MIW Radio Group The “Always Cool” Gen Xers Born 1961 – 1981 (34-54)
RAB, BMI & MIW Radio Group
RAB, BMI & MIW Radio Group The “Always Cool” Gen Xers Born 1961 – 1981 (34-54) • “Gen Xers define ‘cool’ and everyone else follows” Bob Rosner, Career Magazines • Predominantly born of Boomer parents, who indulged them with “stuff” • Grown up in different world, different values, skills • “Just say No”
RAB, BMI & MIW Radio Group The “Always Cool” Gen Xers Born 1961 – 1981 (34-54) Core Values/DNA • First generation of latchkey kids: – Self reliant – Practical – Reactive – Modest – Survival obsessed – Authentic-oriented – Street wise – Need for self expression – Explore and problem-solve on their own – Entertain themselves
RAB, BMI & MIW Radio Group The “Always Cool” Gen Xers Born 1961 – 1981 (34-54) Core Values/DNA Digital First Gen ! • Grew up in the era of video games and personal computers – Crave information and are comfortable with information overload • Product of, and aware of the price Boomers paid for focusing mainly on a career: – High divorce rates – Poor family relationships. • Gen-Xers do not see work as the most important thing in their lives, even though they themselves were often pampered.
RAB, BMI & MIW Radio Group The “Always Cool” Gen Xers Born 1961 – 1981 (34-54) Lifestage • Families/children/schools/career – Shared parenting; stay at home Moms; work from home; home schooling • Careers: – Less value on job security, little loyalty to “job” …more to the “boss!” • Prone to frequent job changes: *Better benefits *Professional growth * Personal fulfillment • Motivated more by personal satisfaction than – Overtime pay or career advancement • So what engages Gen Xers?
RAB, BMI & MIW Radio Group The “Always Cool” Gen Xers Born 1961 – 1981 (34-54) Communication Set clear deadlines for tangible results. • Treat Xers' questions as opportunities to teach . • Give them freedom to manage their own time and work; • – Avoid micromanaging. • Tell them what you want them to do, – But don't tell them how to do it. They want to figure that out themselves. Provide opportunities to interact with others; • – Xers work well in teams. Expect Xers to thrive in corporate cultures that value the • individual.
RAB, BMI & MIW Radio Group The “Always Cool” Gen Xers Born 1961 – 1981 (34-54) Communication • Support the quest to learn and improve skills. – They see their resume--not the system--as their ticket to job security. • Provide constant feedback that is specific and accurate. • Be FLEXIBLE, especially in their hours – To them, as long as their work gets done, it shouldn’t matter whether they come in at 10:30am today or leave at 3:30pm tomorrow, as long as they complete their projects within the agreed time frame. • Loyalty to PERSON …not job or company: – If you work on improving that one-on-one relationship, you can eliminate a lot of problems that lead to high turnover . • Celebrate successes!
RAB, BMI & MIW Radio Group The “Always Cool” Gen Xers Born 1961 – 1981 (34-54) Motivate Them: • Expressions of individuality • Family • Things Source: USA Today: Greenfield Online for MainStay Mutual Funds
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