Workforce Balanced Buy-in: Boomers Gen X Millennials RAB, BMI - - PowerPoint PPT Presentation

RAB, BMI & MIW Radio Group

The Multi-Generational Workforce Balanced Buy-in: Boomers Gen X Millennials

RAB, BMI & MIW Radio Group

TEACHING MATH THROUGH THE GENERATIONS:

• We all learned Math…but HOW we

learned it may differ by our Generation

• Importance of Math

– Professionals – Tradespeople – Daily Life

RAB, BMI & MIW Radio Group

1960

• A logger sells a truckload of lumber for $100
• His cost of production is 4/5 of the price
• What is his profit?

TEACHING MATH THROUGH THE GENERATIONS:

RAB, BMI & MIW Radio Group

1970

• A logger sells a truckload of lumber for $100
• His cost of production is 4/5 of the price, or $80
• What is his profit?

TEACHING MATH THROUGH THE GENERATIONS:

RAB, BMI & MIW Radio Group

• A Logger exchanges a set “L” of lumber for a set “M” of money
• The cardinality of set “M” is 100. Each set is worth $1
• Make 100 dots representing the elements of the set “M”.
• The set “C,” the cost of production, contains 20 fewer points than set “M.”
• Represent the set “C” as a subset of set “M” and answer the following

question: What is the cardinality of the set “P” of profits?

1980

TEACHING MATH THROUGH THE GENERATIONS:

RAB, BMI & MIW Radio Group

1990

• A logger sells a truckload of lumber for $100
• His cost of production is $80, and his profit is $20
• Your assignment:

– Write the number 20 – Underline it – Hold up your answer

TEACHING MATH THROUGH THE GENERATIONS:

RAB, BMI & MIW Radio Group

2000

• By cutting down beautiful forest trees, the logger makes $20.
• What do you think of this way of making a living?
• Topic for class participation after answering the question:

– How did the forest birds and squirrels feel as the logger cut down the trees?

• There are no wrong answers.

TEACHING MATH THROUGH THE GENERATIONS:

RAB, BMI & MIW Radio Group

• A logger sells a truckload of lumber for $100.
• His cost of production is $120, paid into an offshore fund managed by moonlighting

Federal Banking Regulators, and exempt from taxes under the Federal Budget

• His accounting department tells him his profit is $60, but with subsidies and loans from

former Virginia Governor Bob McDonnell’s wife Maureen, it’s worth $6,000.

• This is verified by his outsourced auditing firm in India, and blessed by his lawyers and

Canadian Mayor Rob Ford

• Question: How can Kim Kardashian add this to her online game, and will Taylor Swift write

a song about it?

2014

TEACHING MATH THROUGH THE GENERATIONS:

RAB, BMI & MIW Radio Group

CONSIDERATIONS:

• Generations

– Boomers – Gen X – Gen Y

• Defining Differentiators Of The Multi-Generational Staff

RAB, BMI & MIW Radio Group

• Understanding generational differences is CRITICAL

to their success…and to yours!

• WHO your employees are…
• WHAT are their DNA and Core Value considerations
• WHY they act…or react…as they do
• HOW do I Motivate them?

Generational Communication:

RAB, BMI & MIW Radio Group

GENERATION:

• a. A group of individuals born and living

about the same time. b. A group of (generally) contemporaneous individuals regarded as having common cultural or social characteristics and attitudes

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Straus and Howe:

GENERATIONS:

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Boomer Gen X Gen Y

Generation, Age, Attitudes

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Baby Boomers:

Born 1943 – 1960 (54-71)

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“Help!

I’m a Gen X Manager…

I have a bunch of ‘Boomers’ on my staff…

and I sure don’t understand them!”

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Baby Boomers

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The “Forever Young” Baby Boomers

Born 1943 – 1960 (54-71)

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MediaPost Publications (news@mediapost.com)

RAB, BMI & MIW Radio Group

RAB, BMI & MIW Radio Group

• Sons and Daughters of WWII parents…and may be caring for them now
• High degree of respect for authority
• Work hard; provide “better” for our children

– Job security always important

• “Do it OUR Way”

– Active protesters – Non-conformists

• Dawn of first generation of:

– Dual incomes/female working outside the home – Divorce – Single parent families – Dawn of need of childcare

• Live incredibly hurried lifestyles; IMPATIENT

DNA / Core Values

The “Forever Young” Baby Boomers

Born 1943 – 1960 (55-72)

RAB, BMI & MIW Radio Group

• Baby Boomers will never see themselves

as Seniors

• Teenagers till the end of their days
• Look, behave, think contemporary
• Empty Nesters
• Many with 2nd / 3rd marriages, careers

Source: Phil Goodman: Boomers: The Ageless Generation

Lifestage:

The “Forever Young” Baby Boomers

Born 1943 – 1960 (55-72)

RAB, BMI & MIW Radio Group

• Working longer; putting off retirement
• Disposable income is much higher
• 77% of US wealth is held by Baby Boomers

and many plan to spend it on themselves!

Source: Feb. 2012 MediaPost Communications; Engage Boomers: Healthy, Wealthy, and Online; Mediapost 8/12

Lifestage: Digital Immigrants!

• Embrace paradigm shifts
• Online 15 hours per week…2 hours longer than teens
• Fastest-growing demo purchasing Smartphones, iPads, gizmos

The “Forever Young” Baby Boomers

Born 1943 – 1960 (55-72)

RAB, BMI & MIW Radio Group

Motivate Them:

• Respect
• “Youthful” Agendas
• Services
• Experiences
• Travel
• Causes

The “Forever Young” Baby Boomers

Born 1943 – 1960 (55-72)

RAB, BMI & MIW Radio Group

“Help!

I’m a Boomer Executive.

I need a succession plan. But I can’t find any candidates… Who have the same work ethic… And want to work as hard… As I do.”

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Gen Xers:

Born 1961 – 1981 (34-54)

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Gen Xers

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The “Always Cool” Gen Xers

Born 1961 – 1981 (34-54)

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RAB, BMI & MIW Radio Group

• “Gen Xers define ‘cool’ and everyone else follows”

Bob Rosner, Career Magazines

• Predominantly born of Boomer parents, who

indulged them with “stuff”

• Grown up in different world, different values, skills
• “Just say No”

The “Always Cool” Gen Xers

Born 1961 – 1981 (34-54)

RAB, BMI & MIW Radio Group

• First generation of latchkey kids:

– Self reliant – Practical – Reactive – Modest – Survival obsessed – Authentic-oriented – Street wise – Need for self expression – Explore and problem-solve on their own – Entertain themselves

Core Values/DNA

The “Always Cool” Gen Xers

Born 1961 – 1981 (34-54)

RAB, BMI & MIW Radio Group

• Grew up in the era of video games and personal

computers

– Crave information and are comfortable with information overload

• Product of, and aware of the price

Boomers paid for focusing mainly on a career:

– High divorce rates – Poor family relationships.

• Gen-Xers do not see work as the most

important thing in their lives, even though they themselves were often pampered.

Core Values/DNA Digital First Gen!

The “Always Cool” Gen Xers

Born 1961 – 1981 (34-54)

RAB, BMI & MIW Radio Group

• Families/children/schools/career

– Shared parenting; stay at home Moms; work from home; home schooling

• Careers:

– Less value on job security, little loyalty to “job” …more to the “boss!”

• Prone to frequent job changes:

*Better benefits *Professional growth * Personal fulfillment

• Motivated more by personal satisfaction than

– Overtime pay or career advancement

• So what engages Gen Xers?

Lifestage

The “Always Cool” Gen Xers

Born 1961 – 1981 (34-54)

RAB, BMI & MIW Radio Group

• Set clear deadlines for tangible results.
• Treat Xers' questions as opportunities to teach.
• Give them freedom to manage their own time and work;

– Avoid micromanaging.

• Tell them what you want them to do,

– But don't tell them how to do it. They want to figure that out themselves.

• Provide opportunities to interact with others;

– Xers work well in teams.

• Expect Xers to thrive in corporate cultures that value the

individual.

Communication

The “Always Cool” Gen Xers

Born 1961 – 1981 (34-54)

RAB, BMI & MIW Radio Group

• Support the quest to learn and improve skills.

– They see their resume--not the system--as their ticket to job security.

• Provide constant feedback that is specific and accurate.
• Be FLEXIBLE, especially in their hours

– To them, as long as their work gets done, it shouldn’t matter whether they come in at 10:30am today or leave at 3:30pm tomorrow, as long as they complete their projects within the agreed time frame.

• Loyalty to PERSON…not job or company:

– If you work on improving that one-on-one relationship, you can eliminate a lot of problems that lead to high turnover.

• Celebrate successes!

Communication

The “Always Cool” Gen Xers

Born 1961 – 1981 (34-54)

RAB, BMI & MIW Radio Group

Motivate Them:

• Expressions of individuality
• Family
• Things

Source: USA Today: Greenfield Online for MainStay Mutual Funds

The “Always Cool” Gen Xers

Born 1961 – 1981 (34-54)

RAB, BMI & MIW Radio Group

“Help!

I’m a Manager and I need to better understand:

• All things Digital, Social and Mobile
• Redesign my Website
• Connect with, and create integrated solutions for my

customers .

Who are these children who claim they can do all of these things, working on their own schedule, from home

• r from Starbucks?

RAB, BMI & MIW Radio Group

Gen Y, Echo, Millennials

Born 1982 – 2004 (11-33)

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Gen Y, Echo, Millennials

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“Wired” Gen Y, Echo, Millennials

Born 1982 – 2004 (11-34)

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RAB, BMI & MIW Radio Group

BELOIT COLLEGE MINDSET LIST CLASS of 2017

DNA / Core Values

“Wired” Gen Y, Echo, Millennials

Born 1982 – 2004 (11-34)

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RAB, BMI & MIW Radio Group

“This is the largest, healthiest, most pampered generation in history, raised by “Helicopter Parents” They were expected to spend their spare time making the varsity team, not working part-time. Their parents showed their love by staying late at the office to bring home more money. The children expect to be home for dinner. Career dominance, their thinking goes, can be achieved by 5 p.m., can’t it?

Source: Clair Raines, noted generational expert and author

DNA / Core Values

“Wired” Gen Y, Echo, Millennials

Born 1982 – 2004 (11-34)

RAB, BMI & MIW Radio Group

DNA / Core Values

• Self-absorbed
• Entitlement mentality
• Entertainment-oriented
• Fun obsessed
• “Whatever”
• Self-confident
• Instinct-oriented

Source: DYG SCAN, Yankelovich / Media Post Engage Gen Y, 2012

“Wired” Gen Y, Echo, Millennials

Born 1982 – 2004 (11-34)

RAB, BMI & MIW Radio Group

• “Y Generation internalizes net - online technology”

Forrester Research

– Digital Natives – Acquired ADD

• Lifestyle and attitude is defined by technology.

– Wired – Connected – Gaming – Skype – Webcams – Avatars

• Social Networking IS their life

– Facebook Friends – Google+ Circles – Twitter Followers

Digital Natives!

DNA / Core Values

“Wired” Gen Y, Echo, Millennials

Born 1982 – 2004 (11-34)

RAB, BMI & MIW Radio Group

• Expectations:

– Information is instant and ubiquitous – Personal information has value – Choice is a Human right, Individuality Rules – There IS such a thing as a “free lunch” – Building trust doesn’t require face-to-face interaction – 24/7 connectivity – One World

• No need for “paradigm shifts”…they never had them!

DNA / Core Values

“Wired” Gen Y, Echo, Millennials

Born 1982 – 2004 (11-34)

RAB, BMI & MIW Radio Group

• Everything that embraces and celebrates Diversity
• Causes
• Flexibility
• Everything technology
• Everything “i”

Source: DYG SCAN, Yankelovich; Gen Y Guy, Jason Dorsey

Motivate Them:

“Wired” Gen Y, Echo, Millennials

Born 1982 – 2004 (11-34)

RAB, BMI & MIW Radio Group

What’s next?

RAB, BMI & MIW Radio Group

• Remember the Four types of Generations / recurrent cycle

– Artist/Adaptive: Silent Generation / Traditionalists – Prophet/Idealists: Boomer – Nomad/Reactive: Gen X – Hero/Civic: Gen Y

• Homeland /Gen Z: Will this generation return to the

Traditionalist Values of the Silent Generation?

– Resurgence of employee dedication, sacrifice, hard work, and conservatism

– STAY TUNED – THESE ARE YOUR NEXT EMPLOYEES!

“Homeland”: Gen Z

Born 2005 > (0 - 10)

RAB, BMI & MIW Radio Group

Repurpose and Engage your Multi- Generational Staff:

• Turn Generational Differences into a
• differentiator ASSET
• From “Ties to Tattoos”…Collaboration is KEY!
• If Traditionalist in the tie wonders why the Millennial with practically bare feet

thinks flip flops are actually shoes

– Partner them on projects

• If the Gen Xer with an iPad swears he’ll flip out if his Boomer boss schedules one

more useless meeting.

– Ask the GenXer to design productive meetings

• And the Millennial—well, she just can’t understand why she’s not already the

boss.

– So develop a Mentoring Program!

Ties to Tattoos – Sherry Elliott-Yearly