2013 Busine ss Plan Pr e se ntation OVE RVIE W 1. 2013 Boar d - - PowerPoint PPT Presentation
2013 Busine ss Plan Pr e se ntation OVE RVIE W 1. 2013 Boar d of Dir e c tor s 2. Hote l/ Mote l T ax Re vie w 3. 2013 Ke y Initiative s 4. VisitT ybe e .c om 5. Community Outr e ac h 6. Visitor Ce nte r 7. 2013 Vac ation
2013 Busine ss Plan Pr e se ntation
OVE RVIE W
1. 2013 Boar d of Dir e c tor s 2. Hote l/ Mote l T ax Re vie w 3. 2013 Ke y Initiative s 4. VisitT ybe e .c om 5. Community Outr e ac h 6. Visitor Ce nte r 7. 2013 Vac ation Planne r 8. Spe c ial E ve nts
2013 Boa rd of Dire c tors
Culle n Chambe r s T yb e e Isla nd Histo ric a l So c ie ty Bill Dic kinson We t Willie ’ s Wanda Doyle T yb e e Isla nd City Co unc il Be linda F lanigan T he Cra b Sha c k Amy Gaste r – Past Chair man T yb e e Va c a tio n Re nta ls Ke ith Gay – Chair man T yb e e Be a c h Va c a tio n Re nta ls Diane Kaufman Me rma id Co tta g e s Susan Ke lle he r Se a sid e Siste rs Glor ia L e e F Hote l Mote l T ax
Hotel/Motel Tax Revenue
2009- 2012 as r e por te d by the Savannah Ar e a Chambe r 2013 F
L
a x Colle c tions
Antic ipa te d Ho te l/ Mo te l T a x Co lle c tio ns fo r 2013
Ke y Initiative s
Adve rtising
A ne w c re a tive c a mpa ig n to fre she n up T yb e e I sla nd’ s lo o k, fe e l, a nd o ve ra ll me ssa g e to impro ve the q ua lity o f o ur b ra nd. E xe c ute a spring a dve rtising c a mpa ig n in o ur ne a r drive ma rke ts to b o o st o ur pe a k summe r se a so n. E xe c ute a la te summe r, e a rly fa ll a dve rtising c a mpa ig n to b o o st o ur sho ulde r se a so n. Co ntinue to le nd e ve nt a dve rtising a ssista nc e to isla nd no n-pro fits.
OBJE CT IVE S Online Ma rke ting
De ve lo pme nt o f a ne w VisitT yb e e .c o m we b site to stre ng the n T yb e e ’ s inte ra c tive b ra nd a wa re ne ss with the g o a l o f inc re a sing we b site tra ffic . De ve lo p a n inte g ra te d o nline a dve rtising stra te g y to inc re a se tra ffic to VisitT yb e e .c o m. Co ntinue mo nito ring , e va lua ting a nd imple me nting o nline a na lytic s to unde rsta nd o ur a dve rtising e ffe c tive ne ss a nd inc re a se we b site tra ffic . Co ntinue to impro ve o ur o nline a dve rtising
yb e e I sla nd b usine sse s
OBJE CT IVE S VisitT ybe e .c om
T ybe e Island’s Offic ial De stination Mar ke ting We bsite
2012 We bsite Ana lytic s
339,878 Unique Visitors +13% from 2011
T
Whe re to Sta y Ca le nda r o f E ve nts Whe re to E a t Spe c ia l Offe rs Attra c tio ns Wha t to Do
T
Ge or gia – 162,656
20%
T e nne sse e – 27,285
10%
Nor th Car
23%,
F lor ida – 23,554 7% South Car
Mobile De vic e T r affic T r e nd
2012 – 114,524 147% T
VisitT ybe e .c om
VisitT ybe e .c om
VisitT ybe e .c om
VisitT ybe e .c om
T ybe e Isla nd Mobile App
L a unc he d a pp fo r the iPho ne , iPa d, a nd Andro id in Ja nua ry 2012. As o f the e nd o f 2012, we ha d 5,619 to ta l use rs.
Community Outr e ac h
Ne w Committe e s a nd Prog ra ms
Re staur ants, Re tail, T
s, and Attr ac tions Committe e
TT ybe e Mix & Mingle s
Qua rte rly T yb e e I sla nd b usine ss so c ia ls de sig ne d to c re a te a n e nviro nme nt fo r b usine ss o wne rs to ne two rk with e a c h o the r.Custome r Se r vic e T r aining
“It is not wha t you sa y, but how you sa y it.” We ha ve pa rtne re d with the T Visitor Ce nte r
2012 T
s was 35,687 a 35.16% inc r e ase ove r 2011
Visitor Ce nte r
OBJE CT IVE SI nc re a se lo c a l a nd re g io na l b ro c hure s in the T yb e e Visito r’ s Ce nte r. I mpro ve T yb e e I sla nd Va c a tio n Pla nne r distrib utio n sta te wide a nd re g io na lly. Pro vide VI C sta ff with o ng o ing tra ining a nd fa milia riza tio n
de live ring the b e st info rma tio n po ssib le to o ur visito rs. Ca pture mo re info rma tio n fro m
de ve lo pme nt a nd b e tte r ta rg e ting fo r o ur ma rke ting .
Va c a tion Pla nne r
2013 Va c a tion Pla nne r
2013 Va c a tion Pla nne r
2013 Va c a tion Pla nne r
2013 Va c a tion Pla nne r
Spe c ia l E ve nts
Spe c ia l E ve nts
OBJE CT IVE SDe ve lo p a nd g ro w spo nso rship a nd vo lunte e r pro g ra ms. Be c o me a c tive me mb e rs in the So uthe a st F e stiva ls a nd E ve nts Asso c ia tio ns. Gro w a nd impro ve e xisting e ve nt ro ste r. De ve lo p o ppo rtunitie s fo r no n- pro fit e ng a g e me nt within e ve nts.
SF E A
Pir ate F e st r e c e ive d 2012 Kale idosc ope Awar ds:
Be st T
Be st We b site – Silve r Be st So c ia l Me dia Ca mpa ig n – Silve r Be st Cre a tive I de a – Silve r Be st Vo lunte e r (Ric ha rd Ada ms) – Bro nze
2014 Oppor tunity
Annua l c o nfe re nc e a nd a wa rds to b e he ld in Sa va nna h in F e b rua ry 2014.
2013 Ma rdi Gra s
Ne w L ayout Adde d Str e e t Pe r for me r s and E mc e e s Adde d Re - do I Dos: Mar di Gr as Style
Re sult: I nc re a se d fo o t tra ffic o n T yb risa a nd Butle r
Upc oming Opportunitie s
2013 Pir ate F e st Sponsor ships
I nfo rma tio n Ava ila b le So o n
Volunte e r Oppor tunitie s
K ids a nd F a mily Cha ir Pa ra de s a nd Co nte sts Cha ir E ve nt Vo lunte e rs
Pir ate F e st Oppor tunitie s
Me rc ha ndise a nd F
No w Ac c e pting E nte rta inme nt Sub missio ns No n-Pro fit Oppo rtunitie s Ava ila b le So o n Co nte sts (t-shirt, po ste r, a nd o ffic ia l K re we )
T hank You
Ple a se fe e l fre e to c o nta c t us: L indsa y F ruc htl Ma rke ting Dire c to r L indsa y@ T yb e e Visit.c o m Ca se y Slo ne Spe c ia l E ve nts Ma na g e r Cslo ne @ T yb e e Visit.c o m K im We b ste r Ope ra tio ns a nd Sa le s Ma na g e r K we b ste r@ T yb e e Visit.c o m