2/13/2019 Improving Community Relations for Asphalt Companies - - PDF document

2/13/2019 1

Improving Community Relations for Asphalt Companies Sheila Barkevich

Callanan Industries, Inc.

• Callanan Industries is a leading supplier
• f paving materials and construction

services in New York State

• Founded in 1883
• 6 Quarries, 13 HMA & 5 RMC Plants

The First 130 Years…

• Spent our energy

trying to be invisible

• Built berms and fences
• Kept a low profile
• Prided ourselves on

being the “biggest company that no one had ever heard of”

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The Past 5 Years…

• Knew we had to change as

we competed for employees

• Realized that we had a

great story to tell

• Wanted people to

recognize us for our positive contributions to

• ur communities
• Instill pride in our

employees

Callanan’s Core Value: “Building better communities through improving the quality

• f life where we live

and work” Why Engage?

• Promote our industry to the community
• Introduce young students to our business
• Increase safety awareness
• Instil Company Pride in current employees
• Attract new employees

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How We Started…

• Hired a PR firm
• Developed Quarterly

Newsletters -Internal & External

• Began to advertise all of the

positive contributions we were already making

• Set up a Community Service

Committee

“Callanan Cares” – Who Are We?

A small committee made up of Callanan employees from all lines of business who have a passion for giving back.

• Members contribute ideas and plan out projects to

engage our employees with members of the community.

• Committee meets at the beginning of each year to discuss

community and fundraising goals.

“Callanan Cares”- What We Do

• Annual Charity Recipient(s)
• Quarterly Volunteer Days
• Intern Volunteer Day
• Make a Difference Week
• Donation Drives
• “Ride with Mike”
• Field Trips and School Visits
• Customer Appreciation Luncheons
• Environmental Conservation
• Tours for industry and community leaders

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Quarterly Volunteer Projects

• Goal is to allow

employees with different schedules the

• pportunity to

volunteer

Intern Service Project

Callanan interns participate in a service project each summer

• Connects interns from

different lines of business.

• Helps them further

understand Callanan’s core values.

• They become a part of

Callanan’s community involvement from the start of their careers.

Capital City Rescue Mission

Make Difference Week

• Employees volunteer with a different not-for-profit
• rganization every day in the last week of October

leading up to National Make a Difference Day.

5th Consecutive MAD Week 2018: ▪ Walk to Defeat ALS ▪ Ronald McDonald House ▪ Regional Food Bank ▪ Bingo Night at Van Rensselear Manor Nursing Home ▪ American Red Cross Blood Drive at corporate office

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National Make Difference Day

Callanan paired up with CCHS to host a charity basketball

• tournament. The proceeds

supported Catholic Central athletics and Callanan’s annual charity. Benefits Included:

• Introduced students to our

industry.

• Helped both a local school

and local not-for-profit

• Connected with local families

Ride With Mike

Annual fundraiser started three years ago to support Callanan employee, Mike Walsh, who was undergoing treatments for Lymphoma.

2018 Ride:

• 40 bikes and 20 cars.
• Raised $12,000
• Benefitted the Mohawk

Hudson Humane Society and the Leukemia & Lymphoma Society.

Field Trips & School Visits

Recently, Callanan has made great strides in the educational

• department. Goals and opportunities for students vary

based on age level. Target Audiences:

• VO-Tech Programs
• Elementary, Middle, & High

School students

• College Students
• Boy Scout & Girl Scout

Troops

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Local Vo-Tech Program

“A cement truck and an employment offer, as well as some sound advice from graduates. Callanan Industries delivered all three to the Capital Region BOCES Career and Technical School (CTE) as representatives from the international company paid a visit to the Diesel Technology program.” –The Saratogian Newspaper

Other Educational Initiatives

Elementary:

• Classroom visits
• Safety equipment
• Safety near

construction sites.

Secondary & College:

• On site tours
• Classroom presentations
• Career fairs
• Field/Capstone Projects

Collaboration!

• Largest Field Trip to

Date!!

• Over 130 sixth grade

students

• Employees held

interactive stations

• Bus Tours
• Cookout
• Great Feedback!

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Customer/Community Appreciation

Employees from Callanan’s Operations, Sales, and Customer Service teams join together annually to say thank you.

• Opportunity for Sales and Operations

personnel to interact with customers.

• Over 1,900 served at nine locations in
• 2018. Participation grows each year.
• Eat in or take ‘to-go’ lunches back to

crew members.

• Surrounding neighbors invited to attend.

Callanan Wildlife Habitat Team

Cordell Road Pollinator Garden

• Certified as a Wildlife Habitat

Council managed habitat site since 2007.

• Managed by the Callanan Wildlife

Habitat Team.

• Team completes a rigorous

recertification process every two to three years.

• Garden provides a food source,

shelter, and resting area to our local pollinators.

• Used as a learning tool for our

employees & visitors

NAPA’s Community Involvement Award

NAPA’s Community Involvement Award recognizes outstanding programs in the arena of community relations.

• 2017 Award Winner
• 2018 Award Finalist

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Overall Impact

• Improved community

relationships

• Engaged employees
• Promote work zone

safety

• Better Recruiting
• Continue to “build

better communities through improving the quality of life where we live and work”

Community Involvement

How to get and keep your company involved in your community

About Me

• Aaron Parker – Silver Star Construction Co., Inc.
• Norman, OK Native
• Construction World Since 14 years old
• Norman North High School Graduate
• Missouri Southern State University – Student

Athlete

• Silver Star Construction since graduation

24

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Our Community Team

Silver Star Community Team

• Comprised of multiple individuals

from inside our organization

• Initial goal of the team was for help

inside of our company for employees

• Grew in to much more very quickly

25

Events – Car Show

26

Events –Santa Express

27

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Events – Storm Walk

28 29

Events – Food Drive Events – Haunt Old Town

30

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31

Events St. Jude Walk Impact

• Community
• Organization
• Employee Morale
• Outside Relationships

33

How to Get involved

• Other Organizations around your company

HQ

• Community Events or Sponsorships
• Start a group inside your company

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Organic Growth

• Inside the Organization
• Outside Recognition
• Outside the Organization Events

Thank You

Session Evaluations/PDH’s

• Complete session feedback in

mobile app, your comments appreciated.

• Professional Development Hours logged

in session feedback.

See you again at:

• CONEXPO-CON/AGG 2020
• March 10-14, 2020
• Las Vegas, NV
• 140+ education sessions
• World of Asphalt 2021
• March 16-18, 2021
• Atlanta, GA
• 120+ education sessions

THANK YOU! Questions?

Aaron Parker

Phone

405-365-0577

Email

aaronp@silverstarconst.com

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Thank You

Session Evaluations/PDH’s

• Complete session feedback in

mobile app, your comments appreciated.

• Professional Development

Hours logged in session feedback.

See you again at:

• CONEXPO-CON/AGG 2020

– March 10-14, 2020 – Las Vegas, NV – 140+ education sessions

• World of Asphalt 2021

– March 16-18, 2021 – Atlanta, GA – 120+ education sessions

#WorldofAsphalt