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11M 6M 0.3M 8M No. of tweets 291,527 No. of reweets 8,636,743 - PowerPoint PPT Presentation

Sep 02, 2023 •216 likes •425 views

Number of Official Movie Twitter Accounts Over Time No. of followers 11,591,814 No. of favorites 6,384,445 11M 6M 0.3M 8M No. of tweets 291,527 No. of reweets 8,636,743 Data Sources IMDB the-numbers.com Movie Ratings 2015

  2. Number of Official Movie Twitter Accounts Over Time No. of followers 11,591,814 No. of favorites 6,384,445 11M 6M 0.3M 8M No. of tweets 291,527 No. of reweets 8,636,743

  3. Data Sources IMDB the-numbers.com Movie Ratings 2015 top-grossing-movies Twitter Twitter Archiver REST API Search API

  4. Questions 1. What are the most frequently used words ? top 10 hashtags ? 2. How are Twitter/IMDB account features related to Box office performance ? 3. What are the different promotion styles ? 4. Public opinions on these movies

  5. Word Cloud Word Frequency Word Frequency see 9150 trailer 3353 now 8620 select 3248 new 6852 cities 3145 tix 6285 glorious 3118 unlocked 5126 avail 3107 theaters 4540 friday 3037 watch 4195 movie 2700

  6. Frequently used hashtags, but … Top 10 hashtags: ● thehatefuleight ● fantasticfour ● longestride ● insidious ● unfriended ● weddingringer ● mockingjaypart2 ● themartian ● blartridesagain ● insideout

  7. Frequently used hashtags (adjusted) Top 10 hashtags (adjusted): ● onelasttime ● whatareyouafraidof ● neverhaveiever ● cfwatchparty ● thgwatchparty ● tiff15 ● periscope ● greeniescreening ● jenniferlawrence ● tbt

  8. Correlogram Significant Correlations: 1. number of followers vs. sales 2. number of reviews vs. sales

  9. What twitter/IMDB account property reflects Sales/Rating? • Followers vs. Sales • Reviews vs. Sales

  10. What twitter/IMDB account property reflects Sales/Rating? • Followers vs. Sales • Reviews vs. Sales

  11. Principle Component Analysis & Data Visualization

  12. K-Means Classification Algorithm & Anomaly Detection

  13. K-Means & Anomaly Detection(Cont’d)

  14. What resulted in outliers? @TashaPuffs Now you can get #PitchPerfect2! RT if you’re ready for more music � & extended scenes. @_littlelena Now you can get #PitchPerfect2! Retweet if you’re ready for more music � & extended scenes. @DanyelleWadswo1 Now you can get #PitchPerfect2! Retweet if you’re ready for more music � & extended scenes. @sofiesdad08 Now you can get #PitchPerfect2! RT if you’re ready for more music � & extended scenes. @OfficiallyMoye Now you can get #PitchPerfect2! RT if you’re ready for more music � & extended scenes. @SapphireZebra It’s unlocked! Watch the new @Avengers trailer & get tix now. @allanc234 It’s unlocked! Watch the new @Avengers trailer & get tix now. @RhysMillham It’s unlocked! Watch the new @Avengers trailer & get tix now. @Kebabycakes It’s unlocked! Watch the new @Avengers trailer & get tix now. @loolz_7 It’s unlocked! Watch the new @Avengers trailer & get tix now.

  15. PCA with Sales

  16. Latent Semantic Analysis with Distributors

  17. Number of followers by Distributors 8 15 5 17 12 12 6 5 8

  18. Words associated with Positive and Negative Tweets

  19. Sentiment Analysis for the new StarWars

  20. Sentiment Analysis of Twitter Keywords

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