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License
TO THRILL O THRILL
Wowing consumers with brands they know and love
TO THRILL O THRILL Wowing consumers with brands they know and love - - PowerPoint PPT Presentation
TO THRILL O THRILL Wowing consumers with brands they know and love - - PowerPoint PPT Presentation
License TO THRILL O THRILL Wowing consumers with brands they know and love Hi. Weve revolutionized the way people eat, cook, and enjoy food. 15M+ 15M+ 11M 11M Available in Brand 100M 100M 95% 95% Unique Readers Homes Aw Awar
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We’ve revolutionized the way people eat, cook, and enjoy food.
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Available in
100M 100M
Homes
11M 11M
Readers
15M+ 15M+
Unique Visitors Brand
95% 95%
Aw Awar aren eness ess
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WE TURNED
FOOD CULTURE
INTO
POP
CULTURE
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Connecting everyone to the power and joy
- f FOOD.
(It’s that simple.)
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CONCESSIONS
SPORTS AND AIRPORTS
APPS CANDLES HOUSEWARES FOOD AND WINE FESTIVALS BOOKS DIGITAL PUBLICATIONS TELEVISION MAGAZINE WEB WINE
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books
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magazine
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housewares
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airports
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wine
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candles
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Why
LICENSING?
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What’s our
SECRET?
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Our approach to LICENSING
We look for partners who:
- Share our passion
- Understand our fan base & what appeals
most to them.
- Want to collaborate with our brand
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Great partner?
ABSOLUTELY .
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We’re on EVERY PLATFORM
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Everyone knows us.
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We are so much more than a television network.
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We have unparalleled expertise.
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Easy partner?
NOT EXACTLY .
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We set high standards We protect our brand We’re serious about our advertising business
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And that’s a good thing, for our partners and for us
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Just some of the retailers where you can find Food Network branded products:
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+
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Why Kohl’s? They were our first for a reason.
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- Product line connects to the heart & soul of our brand
- Kohl’s customers are Food Network viewers
- Kohl’s values our culinary expertise
- In-store brand presence is unparalleled
- Kohl’s sees the value of advertising with us
= The perfect fit
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Most important, we work really well together
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1 Deliver great products
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2 Innovative packaging
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3 Solid Marketing
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3 Advertising
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- Launched in more than 800 stores in 45 states.
–Now distributed to more than 1,150
stores in 49 states.
- Began in 2007 with about 300 skus.
–Now more than 1,100 skus
Tremendous Growth
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Success?
YOU BET! OU BET!
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Food Network claimed the Best Corporate Brand Program award at the 2010 International Licensing Excellence Awards
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Adweek’s Hot List (twice in 2011!) Ad Age- The A-List (4 years in a row!) Min’s “Marketing Team of the Year” Winner (2011) Min’s “Marketer of the Year” Winner (2011) ASME National Magazine Award for General Excellence (2010) Min’s Editorial & Design Awards “Best Launch”
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“Rising Star Growth Brand” by The Beverage Information Group (2011, 2012, 2013) PROMAX BDA Silver Winner for Consumer using integrated media for entwine + Townhouse + Food Network
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Forbes: Top 10 Licensed Brand Extensions (2012) AdWeek: The best brand extensions (2012)
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That’s the power of food
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That’s the joy of partnership
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