11/30/2011 ABMP Webinar Team East Meets West: Course Overview Balance - - PowerPoint PPT Presentation

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Balance Your Business with the Five Element Theory & Feng Shui

Associated Bodywork & Massage Professionals

East Meets West:

ABMP Webinar Team

Brian Halterman Webinar Coordinator Kristin Coverly Education Facilitator

 Explore how each of the Five Elements relates to a different aspect of your business  Examine how strengths and weaknesses in one aspect of your business affect all other areas and the overall success of your practice  Develop strategies to create balance between the Five Elements of your business to strengthen your practice  Learn to apply Feng Shui principles to the layout and design of your massage space

Course Overview

…for beginners!

Course Outline Five Element Theory

 General concepts  Apply to massage practice

Feng Shui

 Clutter  Ba‐gua

 Five Phases Theory / Five Stages of Change  Explains the composition and phenomena of the physical universe.  Based on the observation of the natural cycles and interrelationships in both our environment and within

• urselves.

 Traditional Chinese Medicine – relationship between physiology & pathology of the body.

Five Element Theory

Original  Business

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Fire Earth Metal Water Wood

Five Elements Five Element Theory

Wood Fire Earth Metal Water

Activity Birth Extension Transformation Reaping Storing Color Green Red Yellow White Black Season Spring Summer Late Indian Summer Autumn Winter Direction East South Center West North Emotion Anger Joy Empathy Grief Fear Time of Day Morning Noon Late Afternoon Evening Night Flavor Sour Bitter Sweet Spicy Salty Organ/ Body Tissue Tendons Blood Vessels Flesh Skin Bones

*partial chart

Creative Cycle

Each element fosters and nourishes the succeeding element. Enhances

Control Cycle

Counter‐balancing forces which hold creative cycle in check. Elements transform & forge another. Restrains

Cycles

Creative Cycle

Fire Earth Metal Water Wood

 Wood creates Fire ‐ logs in a grate  Fire creates Earth ‐ ashes  Earth creates Metal ‐ goldmines  Metal creates Water ‐ condensation  Water creates Wood ‐ watering the garden

Control Cycle

Fire Earth Metal Water Wood

 Fire controls Metal ‐ makes it malleable  Metal controls Wood ‐ cuts it down  Wood controls Earth ‐ roots bind it together  Earth controls Water ‐ banks contain a river  Water controls Fire ‐ extinguishes it

Five Elements in Your Massage Practice

Metal

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= Research & Development = Marketing & Creativity = Operations & Human Resources = Finances = Challenges & Growth

Five Elements in Business

Metal

Research & Development

 Location  Target markets  Products & equipment  Massage profession

ABMP Resources Research & Development

 Successful Business Handbook  BizFit workshops & resources  Massage & Bodywork magazine

Marketing

 Business cards, flyers, brochures  Website  Promotions  Social media  New clients & existing clients

ABMP Resources Marketing

 Website builder – free, unlimited pages  Newsletter & brochure generators  Massagetherapy.com referral listing  Body Sense digital client magazine

Operations & Human Resources

Schedule & hours Client files Business plan Insurance – liability, health

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ABMP Resources Operations & Human Resources

Liability insurance Sample client forms Full Slate online scheduling Professional email address ( @massagetherapy.com)

Finances

Rates Forms of payment Bookkeeping Taxes Financial plan

Metal

ABMP Resources Finances

Intuit – phone‐based credit card charging Discounts on ABMP online education Discounts on cell phones, business supplies, etc. Discounts from Massage & Bodywork advertisers

Metal

Challenges & Growth

 Preparation  Continuing education  Business plan  Expanding your business

ABMP Resources Challenges & Growth

 CE calendar  Webinars – business and technique  Online continuing education courses  Cover letter & resume examples = Research & Development = Marketing & Creativity = Operations & Human Resources = Finances = Challenges & Growth

Five Elements in Business

Metal

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How do your affect other areas of your business?

In your business…

Creative Cycle:

Research & Development  Marketing & Creativity  Operations & Human Resources  Finances  Challenges & Growth  back to R & D…

Wood  Fire  Earth  Metal  Water

Fire Earth Metal Water Wood

Control Cycle:

Research & Development ≠ Operations & HR Operations & HR ≠ Challenges & Growth Challenges & Growth ≠ Marketing & Creativity Marketing & Creativity ≠ Finances Finances ≠ Research & Development

Wood ≠ Earth ≠ Water ≠ Fire ≠ Metal ≠ Wood

Fire Earth Metal Water Wood

In your business…

* Action Steps *

• Create Five Element chart
• Identify strengths & weaknesses
• Create a plan for balance!

How can you physically bring the Five Elements into your massage room?

Metal

Feng Shui

…for beginners!

11/30/2011 6 Feng Shui The goal of feng shui is to create

alignment & flow

in all areas of your life. Feng Shui

 Chinese Art of Placement  3,500‐year‐old system  Merriam Webster: a Chinese system for positioning a

building and the objects within a building in a way that is thought to agree with spiritual forces and to bring health and happiness

 Literally: free‐flowing wind and water  Flow of wind & water in environment

Feng Shui

Your physical belongings and their placement are the outward manifestation

• f your

mental, emotional & creative energies.

Clutter

 Clutter & stuck emotions go together.  Emotions are attached to objects.  Stuck energy must be released so it can flow again.  Clearing your space clears your mind.

De‐Cluttering

 Just begin!  Start small: the easiest item, space, room  Mind‐set of letting go  Set time limit or # of items  Space clearing w/sage and/or sweet grass  Journal

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Open space? Yes!

Not “empty” ~ pregnant with possibility Space for something new to appear Space to reflect & meditate

As the goal of the therapist is to eliminate congestion in the flow of the energy pathways of the body, so will the feng shui practitioner eliminate congestion in the environmental chi.

Ba‐gua

 Bagua or ba gua  Feng shui symbol: octagon  9 sections  Each side & center represents a particular energy in your life.  Guide for working with your environment

Health & Unity Fame & Reputation Creativity & Children Career & Life Path Ancestors & Family

Ba‐gua

Health & Unity



Fame & Reputation Creativity & Children Career & Life Path Ancestors & Family Black White Red Green

Wealth & Abundance Fame & Reputation Love, Marriage & Relationships Family & Heritage Health & Unity Creativity & Children Knowledge & Wisdom Career & Life Path Helpful People & Travel

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Health & Unity



Fame & Reputation Creativity & Children Career & Life Path Ancestors & Family Black White Red Green

 Align your entrance with the Career Area & trace Ba‐gua.

Ba‐gua

X X X

Wealth & Abundance Fame & Reputation Love, Marriage & Relationships Family & Heritage Health & Unity Creativity & Children Knowledge & Wisdom Career & Life Path Helpful People & Travel

Career & Life Path Self‐Knowledge & Wisdom Family & Ancestors

Color Black Dark colors (red & green) Blue Green Green Feng Shui Enhancements ‐Water (business hours) ‐Goals Books Place to study Personal retreat Plants Wood Family photos Element Water Wood

Wealth & Abundance Fame & Reputation Marriage & Relationship

Color Purple Gold Red Pink Feng Shui Enhancements ‐Personal items that symbolize abundance ‐Items you are grateful for ‐Green plants ‐Water Candles Awards, certificates Triangular shapes Pairs of items Red/pink flower Element Fire

Creativity & Children Travel & Helpful People Center: Health & Unity

Color White Light pastels Grey Pastels Yellows Earth tones Feng Shui Enhancements Vision board Metal items Rounded items Travel souvenirs Photos Keep area open Stones, shells Square items Element Metal Earth

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* Action Steps *

• De‐clutter
• Apply Ba‐gua to your office & desk areas
• Enhance each area

 Explored how each of the Five Elements relates to a different aspect of your business  Examined how strengths and weaknesses in one aspect of your business affect all other areas and the overall success of your practice  Developed strategies to create balance between the Five Elements of your business to strengthen your practice  Learned to apply Feng Shui principles to the layout and design of your massage space

Remember this?

This is just the beginning…

Resource List

 Beresford‐Cooke, Carola. Shiatsu Theory and Practice. New York: Churchill Livingstone, 1996.  Hilton, Suzan. The Feng Shui of Abundance. New York: Broadway Books, 2001.  Kaptchuk, Ted. The Web That Has No Weaver. New York: Congdon & Weed, 1983.  Teske, Kurt. Feng Shui for Success. New York: Jeremy

• P. Tarcher/Penguin, 2009.

Questions?

www.abmp.com

Kristin Coverly

ABMP Education Facilitator kristin@abmp.com 800.458.2267, ext. 658