1 The worlds largest social networking site 6th of January, 2007, - - PowerPoint PPT Presentation

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1 The worlds largest social networking site 6th of January, 2007, - - PowerPoint PPT Presentation

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1 The worlds largest social networking site 6th of January, 2007, by Espen Sundve 2 Introduction | Business model | Key success factors July 2003 Founded by Tom Anderson and Chris DeWolf 2003 2004 2005 2006 2007 6th of

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6th of January, 2007, by Espen Sundve

“The world’s largest social networking site”

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6th of January, 2007, by Espen Sundve Introduction | Business model | Key success factors July 2003

Founded by Tom Anderson and Chris DeWolf

2003 2004 2005 2006 2007

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6th of January, 2007, by Espen Sundve Introduction | Business model | Key success factors July 2003

Founded by Tom Anderson and Chris DeWolf

July 2004

Bought by News Corp. US $580 mill.

2003 2004 2005 2006 2007

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6th of January, 2007, by Espen Sundve Introduction | Business model | Key success factors July 2003

Founded by Tom Anderson and Chris DeWolf

July 2004

Bought by News Corp. US $580 mill.

December 2006

World biggest web portal

2003 2004 2005 2006 2007

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6th of January, 2007, by Espen Sundve Introduction | Business model | Key success factors 4

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6th of January, 2007, by Espen Sundve Introduction | Business model | Key success factors

Let’s enter MySpace

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6th of January, 2007, by Espen Sundve

Value Proposition

Interactive, usersubmitted network

  • f friends, personal profiles, blogs,

groups, photos, music and videos

Introduction | Business model | Key success factors 15

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6th of January, 2007, by Espen Sundve

Value Proposition

Interactive, usersubmitted network

  • f friends, personal profiles, blogs,

groups, photos, music and videos

Introduction | Business model | Key success factors

Customer Segments

Young people (14-34), musicians, filmmakers, celebrities, comedians

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6th of January, 2007, by Espen Sundve

Value Proposition

Interactive, usersubmitted network

  • f friends, personal profiles, blogs,

groups, photos, music and videos

Introduction | Business model | Key success factors

Customer Segments

Young people (14-34), musicians, filmmakers, celebrities, comedians

  • Distr. Channels

Internet sites, sites owned by Intermix, e-mail advertising, offline advertising, word of mouth, invitations

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6th of January, 2007, by Espen Sundve

Value Proposition

Interactive, usersubmitted network

  • f friends, personal profiles, blogs,

groups, photos, music and videos

Introduction | Business model | Key success factors

Customer Segments

Young people (14-34), musicians, filmmakers, celebrities, comedians

  • Distr. Channels

Internet sites, sites owned by Intermix, e-mail advertising, offline advertising, word of mouth, invitations

Customer Relations

Gave users more control, mutual trust, long term deal with Google

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6th of January, 2007, by Espen Sundve

Value Proposition

Interactive, usersubmitted network

  • f friends, personal profiles, blogs,

groups, photos, music and videos

Introduction | Business model | Key success factors

Customer Segments

Young people (14-34), musicians, filmmakers, celebrities, comedians

  • Distr. Channels

Internet sites, sites owned by Intermix, e-mail advertising, offline advertising, word of mouth, invitations

Customer Relations

Gave users more control, mutual trust, long term deal with Google

Value Configuration

Social networking site

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6th of January, 2007, by Espen Sundve

Value Proposition

Interactive, usersubmitted network

  • f friends, personal profiles, blogs,

groups, photos, music and videos

Introduction | Business model | Key success factors

Customer Segments

Young people (14-34), musicians, filmmakers, celebrities, comedians

  • Distr. Channels

Internet sites, sites owned by Intermix, e-mail advertising, offline advertising, word of mouth, invitations

Customer Relations

Gave users more control, mutual trust, long term deal with Google

Value Configuration

Social networking site

Core Capacities

Product developer “in” market, rapid product development, partnered networks

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6th of January, 2007, by Espen Sundve

Value Proposition

Interactive, usersubmitted network

  • f friends, personal profiles, blogs,

groups, photos, music and videos

Introduction | Business model | Key success factors

Customer Segments

Young people (14-34), musicians, filmmakers, celebrities, comedians

  • Distr. Channels

Internet sites, sites owned by Intermix, e-mail advertising, offline advertising, word of mouth, invitations

Customer Relations

Gave users more control, mutual trust, long term deal with Google

Value Configuration

Social networking site

Core Capacities

Product developer “in” market, rapid product development, partnered networks

Partnered networks

News Corp. Time Warner’s TB5, Google etc.

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6th of January, 2007, by Espen Sundve

Value Proposition

Interactive, usersubmitted network

  • f friends, personal profiles, blogs,

groups, photos, music and videos

Introduction | Business model | Key success factors

Customer Segments

Young people (14-34), musicians, filmmakers, celebrities, comedians

  • Distr. Channels

Internet sites, sites owned by Intermix, e-mail advertising, offline advertising, word of mouth, invitations

Customer Relations

Gave users more control, mutual trust, long term deal with Google

Value Configuration

Social networking site

Core Capacities

Product developer “in” market, rapid product development, partnered networks

Partnered networks

News Corp. Time Warner’s TB5, Google etc.

Cost Structure

300 employees, mainly fixed costs, marginal cost by attracting new user close to zero

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6th of January, 2007, by Espen Sundve

Value Proposition

Interactive, usersubmitted network

  • f friends, personal profiles, blogs,

groups, photos, music and videos

Introduction | Business model | Key success factors

Customer Segments

Young people (14-34), musicians, filmmakers, celebrities, comedians

  • Distr. Channels

Internet sites, sites owned by Intermix, e-mail advertising, offline advertising, word of mouth, invitations

Customer Relations

Gave users more control, mutual trust, long term deal with Google

Value Configuration

Social networking site

Core Capacities

Product developer “in” market, rapid product development, partnered networks

Partnered networks

News Corp. Time Warner’s TB5, Google etc.

Cost Structure

300 employees, mainly fixed costs, marginal cost by attracting new user close to zero

Revenue Stream

$900 million deal with Google,

  • ther online advertisement

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6th of January, 2007, by Espen Sundve Introduction | Business model | Key success factors

  • 1. Users and user control

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6th of January, 2007, by Espen Sundve Introduction | Business model | Key success factors

  • 2. Product development

Blog Comment board Instant Messaging (IM)

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6th of January, 2007, by Espen Sundve Introduction | Business model | Key success factors

  • 3. Distribution
  • Cost per acquisition
  • E-mail marketing
  • Positive feedback
  • Influences of celebrities, famous bands etc.

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6th of January, 2007, by Espen Sundve Introduction | Business model | Key success factors

  • 4. Performance
  • Much better performance than Friendster
  • Preferred performance over some features
  • US-based registration in the beginning

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6th of January, 2007, by Espen Sundve Introduction | Business model | Key success factors

Questions?

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