1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP
INVITATION TO PARTICIPATE NOVEMBER 27 - 29, 2020
1 ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP NOVEMBER 27 - - - PowerPoint PPT Presentation
1 ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP NOVEMBER 27 - 29, 2020 INVITATION TO PARTICIPATE 1 ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 01 I INVITATION TO PARTICIPATE A lot of people who played chess in childhood go on to
INVITATION TO PARTICIPATE NOVEMBER 27 - 29, 2020
1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 01 I INVITATION TO PARTICIPATE
“A lot of people who played chess in childhood go on to achieve great success in their professional life. This is no surprise to me, because this game is basically a training fjeld for your decision-making skills. Each move in a game of chess is a decision you have to make, often under time pressure, under the pressure of being in an inferior position, or under the pressure of having to achieve a particular result in order to advance in the championship. Chess trains you to cope with stress and not let it afgect your performance. During a game, you often have to fjnd a balance between aggressive moves and defensive ones, and by doing that you develop both your analytical skills and your risk-taking instincts. This gives you an edge if you are to become a manager or an entrepreneur. Chess also teaches you to adapt to an ever-changing environment. Did you make a mistake? In chess, we immediately reassess the current position, thinking in terms of options, considering potential resources, and not looking
this routine becomes the basis for further improvement.
is the President of the International Chess Federation, and a Former Deputy Prime Minister of Russia. He is also the Chairman of the Skolkovo Foundation, Russia’s main hub for innovation.
1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 02 I INVITATION TO PARTICIPATE Invitational online chess tournament for
representatives of prominent companies, to compete for the FIDE Online World Corporate Chess Champion title.
This is a team event in which each
company designates four players, and matches are played under a “four against four” format. It will be played entirely online
The event is co-organized by the
International Chess Federation (FIDE), and by chess24, the no. 1 chess broadcaster.
1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 03 I INVITATION TO PARTICIPATE This will be the fjrst-ever World Corporate
Chess Championship, but the idea has some precedents. Corporate competitions are increasingly popular, and in chess there have been some championships at the national and continental levels, like the New York City Corporate Chess League, the European Corporate Championship,
countries like Spain, Kenya, Azerbaijan and
those competitions, we can fjnd companies like Deutsche Bank, Google, Goldman Sachs, Gazprom, JPMorgan Chase, Bank of America Merrill Lynch, RBC Capital Markets, Oracle, Kaspersky Lab, Bloomberg, and Sberbank.
The event program includes an online
simultaneous game between the World Chess Champion Magnus Carlsen and representatives of participating teams and sponsors, broadcast live on chess24.com.
Commentary and live broadcast coverage
in multiple languages on chess24.com.
1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 04 I INVITATION TO PARTICIPATE
The International Chess Federation and chess24 are pleased to invite your company to participate to the 1st FIDE Online World Corporate Chess Championship. By taking part to this Championship, your company will obtain the following benefjts: The prestige of competing in the most intellectual of all sports: the mere fact of taking part in this event will already benefjt the image of your brand, projecting a positive image
you the aura of “the smartest company in the world”. T eam building opportunity for participating players: the participants will be representing their company in a competition, and the fact that they will do so under a team format will contribute to create stronger bonds between the players. Other employees will be rooting for them, strengthening identifjcation between the stafg and the company. Chess is a healthy habit to promote among your employees: it is a mentally stimulating activity that helps keep the mind sharp in middle-age adults. Chess is complex enough to put to work difgerent brain areas’ cognitive abilities (creativity, calculation, long and short-term memory), and as a result, it is a great tool to fjght brain ageing and reduce mental productivity decline.
1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 05 I INVITATION TO PARTICIPATE This Championship represents an opportunity for companies to develop contacts with leaders and decision makers of national and multinational companies participating to the event. The winning company will receive an invitation to send two representatives to attend the FIDE World Championship Match 2021 in Dubai, with all the expenses covered, and VIP tickets provided. Those company’s representatives will have the chance to see the reigning World Champion Magnus Carlsen live in action, defending his title for the fourth time (his opponent, the Challenger, is to be determined in the months to come). This is a once in a lifetime opportunity to be a part of
and enjoy the glamour and the experience of meeting some of the brightest minds on the planet. Making the fjrst move in one of their games is a great photo opportunity for media coverage - and a privilege normally reserved for high- dignitaries, global celebrities, or tier-1 sponsors. The winning team and the runner-up team will also be invited to play the FIDE World Corporate Chess Championship taking place in 2021 in Barcelona (ESP) with all their expenses covered. All participating teams will be provided one raffme ticket towards winning a seat to participate in the online simultaneous game against the World Champion, Magnus Carlsen, taking place a few days after the Championship and broadcast live on chess24.com. Besides, the fjrst 10 participating teams in the fjnal ranking of the Championship will secure a seat to take part in the same online simultaneous game against Magnus Carlsen.
In preparation to the 1st FIDE Online World Corporate Chess Championship, all participating players will get access to the following: n 10 hours of group training with Magnus Academy
Carlsen’s new online live chess coaching platform (human to human interaction online). n Self-study expert curriculum consisting of three interactive online chess courses at Chessable.com, the leading online learning platform for chess, recommended to each player based on their assessment by a coach. In addition to the above, all participating companies will benefjt from a wider and high-value employee engagement programme including the following: n Access to mindfulness & chess video series on chess24.com. n Play & train with Magnus on your mobile: 1-month licenses for the entire organisation to basic version of Play Magnus and Premium version of Magnus Trainer. 1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 06 I INVITATION TO PARTICIPATE
1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 07 I INVITATION TO PARTICIPATE
“For me chess has had a plethora of benefjts, not least is teaching you to maintain your composure after making a mistake, and of course learning the value of long-term strategic thinking. As the years pass, it is also humbling to see how chess understanding continually advances, opening up ideas and possibilities I could never have
really understood. Thanks to computers and a great deal of human efgort, there are simple endgames that were thought to be drawn, we now realize can be won. Chess is a reminder that no matter how much we know, there is always so much more to be learned. There is a widespread view among economists and some scientists that economic innovation is slowing, the industrial revolution is over and that modern inventions are trivial compared to electricity and running water. Watching chess from afar, the revolutionary play of Alphazero and how that has infmuenced great players like Magnus Carlsen is truly incredible, and perhaps a paradigm for how innovation will evolve in the future.”
is a Professor of Economics at Harvard University, and he has also served as Chief Economist at the International Monetary Fund. A former chess prodigy, he successfully competed in international tournaments during his youth, and holds the title of Chess Grandmaster.
1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 08 I
INVITATION TO PARTICIPATE The chess community is one of the biggest, most active and engaged:
playing regularly chess online
smartphones with chess apps
INTERNATIONAL CHESS FEDERATION FOUNDED
RATED PLAYERS
SOCIAL MEDIA FOLLOWERS
NATIONAL FEDERATIONS
REGISTERED PLAYERS
REGISTERED PLAYERS ON ONLINE PLATFORMS
DISCIPLINES
OFFICIAL COMPETITIONS EVERY YEAR
GAMES PLAYED ONLINE EVERY DAY
www.fjde.com Social media
(YouTube, Instagram, Twitch, Facebook, VK, Twitter):
VISITORS PAGE VIEWS
FOLLOWERS VIEWS IMPRESSIONS IN 2019
1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 09 I INVITATION TO PARTICIPATE
n Chessable.com – the world’s leading online chess learning platform. n CoChess.com – Magnus’ Carlsen’s new live coaching platform for human to human chess coaching. n PlayMagnus.com – home of Magnus Carlsen’s
Co-founded by World Champion Magnus Carlsen. Several million monthly active users. Over 5 million video views per month across chess24. com and its associated YouTube, Twitch, Facebook and Twitter channels. Offjcial partner of the 1st FIDE Online World Corporate Chess Championship. One of the world’s leading chess companies, consists of: n chess24.com – one of the web’s most popular places to watch chess online, digital home of Magnus Carlsen and his Magnus Carlsen Chess Tour, the world’s largest online chess with over 10 million viewers that has been started as a response to COVID-19. Its media traction has elevated chess into
expected to carry over into the 1st FIDE Online World Corporate Chess Championship since both are hosted and produced by chess24.
Magnus Carlsen
World Champion
ABOUT THE PLAY MAGNUS GROUP & CHESS24
1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 10 I INVITATION TO PARTICIPATE
ABOUT THE PLAY MAGNUS GROUP & CHESS24
1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 11 I INVITATION TO PARTICIPATE
18-24 USA France Norway Germany India Argentina Spain UK Netherlands Mexico 25-34 35-44 45-54 55-64 +65
WEBSITE STATISTICS (June 2020 unless, specified)
2019 vs 2020 FY2019 2019 YTD 2020 YTD YTD Growth
Users 6.45M 2.06M 5.12M 49.7% Pageviews 97M 30M 64.8M 26.8% Bounce Rate 0.25% 0.32% 0.16%
Session Duration 46m 35m 1 h 18m 134%
MAU 1.1M / WAU 427K Magnus Carlsen Invitational Same Day Viewers
Top Interests / Affjnities:
n Sports & Fitness n Financial Services n News & Politics n Business Professionals n Software n Consumer Electronics
Male: 77% / Female: 23%
TWITTER FACEBOOK INSTAGRAM YT + TWITCH TOTAL
chess24 77K 172K 56K 463K 768K Play Magnus 10K 31K 12K
Magnus Carlsen 312K 513K 318K 300K 1,383K TOTAL 387K 716K 386K 763K 2,182K
SOCIAL MEDIA FOLLOWING (June 2020)
AGE COUNTRY
20.78%
16.29% 9.22% 9.02% 5.14% 5.10% 4.28% 3.51% 2.79% 2.55% 2.36%
17.07% 12.11% 11.08% 10.60% 28.36%
1ST FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP I 12 I INVITATION TO PARTICIPATE
For further information, please contact:
MARCO VERDOIA
Marketing Director FIDE - International Chess Federation worldcorporate@fjde.com +41 792692961
SEBASTIAN KUHNERT
CEO Chess24 sebastian@chess24.com