SLIDE 7 Business development
The establishment of the Customer experience Transformation function for the unitary governance of the digital innovation
and transformation process initiated by the Company which, together with the objective of placing customer needs at the centre of its strategies, is increasingly focused on innovation in order to strengthen its competitive positioning and to respond in a timely manner to changes in the scenario and new customer needs.
The redefjnition, in the Human Resources and Organisation area, of the Corporate University’s organisational model and the
strengthening of the role of the Academies, with the aim of innovating the training model within the Poste Italiane Group and ensuring the continuous development of corporate knowledge and skills.
Cross-cutting initiatives
The establishment, within the welfare and social inclusion policies, of the People Care and Diversity Management function within Human Resources and Organisation with the aim of identifying and resolving the factors that prevent people, with any type of diversity/disability, from accessing work, while improving work inclusion processes and enhancing skills. Within the business areas and commercial channels, the main organisational interventions concerned the Business Development through:
the further evolution of BancoPosta’s organizational model aimed at strengthening the overall governance of the Group’s
fjnancial and insurance business development activities and facilitating interactions with the commercial networks. In this context, the role of the Territorial Marketing function within BancoPosta has been reconfjgured with the aim of ensuring a single interface to the commercial channels with regard to training needs on fjnancial products/services, increasing its effectiveness in order to better meet the competitive challenges of the market.
The establishment of the Global Forwarding function within the Mail, Logistics and Communication sector aimed at develop-
ing solutions to respond effectively to the rapidly changing needs of the e-commerce market and, in particular, to intercept fmows of cross-border traffjc from China.
The strengthening of the business model of the Business and Public Administration function through the creation of special-
ised control for the mail and parcel sector and a sales structure focused on the most signifjcant players in the e-commerce sector, in addition to those already existing and dedicated to strategic and high value customers. Moreover, in line with the
- bjective of strengthening Poste Italiane’s position in the parcels sector, during the year, SDA’s sales force was integrated
at the Parent Company. During the year was also the launch of the Financial Education and Best Practices initiative, which reports directly to the Chief Executive Offjcer, in order to coordinate an action plan designed to educate customers and citizens in general, and to raise their awareness of the Group’s offering and its various businesses, as well as of the solutions and service models of most importance to the community and social cohesion. Finally, in line with the Group’s strategic guidelines, BancoPosta Fondi SGR is the Poste Italiane Group’s competence centre for the management of fjnancial investments and, to this end, it was conferred BancoPosta’s fjnancial management mandate from 1 January 2019 and Poste Italiane’s liquidity fjnancial management mandate from 1 July 2019.
Multichannel commercial strategy
The Group has an integrated, multichannel distribution network, which serves the country’s entire population via a physical network of Post Offjces and staff on the ground and digital infrastructure with state-of-the-art multimedia channels. The customer physical contact channels are managed by two Poste Italiane functions dedicated to the sale of products and services and specialised by type of customer: Post Offjce Network and Business and Public Administration. Further organisational units within Group companies provide further support for commercial initiatives.
NFS
20 Annual Report 2019 Poste Italiane Group