$1 (FLY miljard KNIT ) (PRODUCTS FOR A MORE SUSTAINABLE LIFE - - PowerPoint PPT Presentation

▶
1
SMART_READER_LITE
LIVE PREVIEW

$1 (FLY miljard KNIT ) (PRODUCTS FOR A MORE SUSTAINABLE LIFE - - PowerPoint PPT Presentation

Sep 06, 2023 429 likes •980 views

$1 (FLY miljard KNIT ) (PRODUCTS FOR A MORE SUSTAINABLE LIFE AT HOME) VISION SYMBOLS Know where you're going Create brands that matter that matter MAPS STORIES Build strong action plans Take people with you VISION SYMBOLS Know

slide-1
SLIDE 1
slide-2
SLIDE 2
slide-3
SLIDE 3
slide-4
SLIDE 4
slide-5
SLIDE 5
slide-6
SLIDE 6

$1

miljard

(FLY KNIT ) (PRODUCTS FOR A MORE SUSTAINABLE LIFE AT HOME)
slide-7
SLIDE 7
slide-8
SLIDE 8
slide-9
SLIDE 9
slide-10
SLIDE 10
slide-11
SLIDE 11
slide-12
SLIDE 12

VISION

Know where you're going

SYMBOLS

Create brands that matter that matter

MAPS

Build strong action plans

STORIES

Take people with you

slide-13
SLIDE 13

VISION

Know where you're going

SYMBOLS

Create brands that matter that matter

MAPS

Build strong action plans

STORIES

Take people with you

How to unlock the sustainability

  • pportunity to help

brands and businesses grow.

THE LOGIC THE MAGIC Väsentlighet Bidrag Affär Riktning Trovärdighet Syfte Erbjudande Engagemang

slide-14
SLIDE 14

MAPS

Build strong action plans

VISION

Know where you're going

SYMBOLS

Create brands that matter

STORIES

Take people with you

STORIES

Take people with you

How to unlock the sustainability

  • pportunity to help

brands and businesses grow.

slide-15
SLIDE 15

ÖVNING:

slide-16
SLIDE 16

v

slide-17
SLIDE 17
slide-18
SLIDE 18

MAPS

Build strong action plans

VISION

Know where you're going

SYMBOLS

Create brands that matter

SYMBOLS

Create brands that matter

STORIES

Take people with you

STORIES

Take people with you

How to unlock the sustainability

  • pportunity to help

brands and businesses grow.

slide-19
SLIDE 19

WHAT HOW WHY

slide-20
SLIDE 20

90% 88% 80%

concluded that companies with good ESG* standards prove to be better investment opportunities showed that good ESG practices result in better operational performance (e.g. energy,

water and waste savings)

show that stock price performance is positively correlated with good sustainability practices

*Environmental, social and governance factors

Purposeful business drives financial performance, for stakeholders and brand

slide-21
SLIDE 21
slide-22
SLIDE 22

1

Partnering for Purpose

2

Brand Purpose

Del av kampanj Del av varumärket

3

Business Purpose

Del av affären

slide-23
SLIDE 23

Ett sätt att skapa ett äkta och meningsfullt engagemang kring en viktig fråga och skapa positivt inflytande genom kommunikation och partnerskap – utan att ha själva syftet i affärsmodellen. Ett meningsfullt sätt att engagera sina kunder, utan att ha syftet i hjärtat av organisationen. Skapa riktigt och heltäckande förändring genom att bädda in syftet i affärsmodellen och varumärket – inifrån och ut.

1

Partneringf

  • r Purpose

2

Brand Purpose

3

Business Purpose

slide-24
SLIDE 24

Lesser & shorter term benefit Lower cost Easier to implement Greater & longer-term benefit Higher cost Harder to implement

1

Partneringf

  • r Purpose

2

Brand Purpose

3

Business Purpose

slide-25
SLIDE 25

Business Purpose + Brand Purpose + Partnering for Purpose

slide-26
SLIDE 26

“To maximize long-term stockholder value, while adhering to the laws of the jurisdictions in which we operate and at all times observing the highest ethical standards.”

DEAN FOODS CORPORATION

slide-27
SLIDE 27

“To create a better everyday life for the many people.”

IKEA

slide-28
SLIDE 28

“To bring inspiration and innovation to every athlete in the world… If you have a body you are an athlete.”

NIKE

slide-29
SLIDE 29

“To make people feel good about themselves, about others and about the natural environment and the whole of which we a part.”

NATURA

slide-30
SLIDE 30
slide-31
SLIDE 31
slide-32
SLIDE 32
slide-33
SLIDE 33

MAPS

Build strong action plans

VISION

Know where you're going

SYMBOLS

Create brands that matter

SYMBOLS

Create brands that matter

STORIES

Take people with you

STORIES

Take people with you

How to unlock the sustainability

  • pportunity to help

brands and businesses grow.

slide-34
SLIDE 34
slide-35
SLIDE 35
slide-36
SLIDE 36

”Vi måste tänka på kommande generationer. Hållbarhetsfrågan är viktig för oss. Vi ska göra det vi kan för att värna om miljön. Vi vill ta ansvar.”

slide-37
SLIDE 37
slide-38
SLIDE 38
slide-39
SLIDE 39

MAPS

Build strong action plans

VISION

Know where you're going

SYMBOLS

Create brands that matter

STORIES

Take people with you

STORIES

Take people with you

How to unlock the sustainability

  • pportunity to help

brands and businesses grow.

slide-40
SLIDE 40
slide-41
SLIDE 41
slide-42
SLIDE 42
slide-43
SLIDE 43

A lot BAU Risk Leadership TALK WALK A little

”WASH” ”HUSH”

slide-44
SLIDE 44

Sustainable life at home Resource and energy independence Better life for people and communities

FOKUSOMRÅDEN DETALJER KONCEPT

A better everyday

INTRESSE?

slide-45
SLIDE 45
slide-46
SLIDE 46
slide-47
SLIDE 47
slide-48
SLIDE 48

Fokusera!

slide-49
SLIDE 49
slide-50
SLIDE 50

Fokusera! Attrahera!

slide-51
SLIDE 51
slide-52
SLIDE 52

Fokusera! Attrahera! Engagera!

slide-53
SLIDE 53
slide-54
SLIDE 54

Tack!