$1 (FLY miljard KNIT ) (PRODUCTS FOR A MORE SUSTAINABLE LIFE - PowerPoint PPT Presentation

$1 (FLY miljard KNIT ) (PRODUCTS FOR A MORE SUSTAINABLE LIFE AT HOME)

VISION SYMBOLS Know where you're going Create brands that matter that matter MAPS STORIES Build strong action plans Take people with you

VISION SYMBOLS Know where you're going Create brands that matter that matter How to unlock the Väsentlighet Trovärdighet sustainability THE THE Bidrag Syfte opportunity to help LOGIC MAGIC Affär Erbjudande brands and Riktning Engagemang businesses grow. MAPS STORIES Build strong action plans Take people with you

VISION SYMBOLS Know where you're going Create brands that matter How to unlock the sustainability opportunity to help brands and businesses grow. STORIES MAPS STORIES Take people with you Build strong action plans Take people with you

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SYMBOLS VISION SYMBOLS Create brands that matter Know where you're going Create brands that matter How to unlock the sustainability opportunity to help brands and businesses grow. STORIES MAPS STORIES Take people with you Build strong action plans Take people with you

WHAT HOW WHY

Purposeful business drives financial performance, for stakeholders and brand 80% 90% 88% show that stock price concluded that companies showed that good ESG performance is positively with good ESG* standards practices result in correlated with good prove to be better better operational sustainability practices performance (e.g. energy, investment opportunities water and waste savings) *Environmental, social and governance factors

1 2 3 Partnering Brand Business for Purpose Purpose Purpose Del av varumärket Del av affären Del av kampanj

2 3 1 Brand Business Partneringf or Purpose Purpose Purpose Ett meningsfullt sätt att Ett sätt att skapa ett äkta och Skapa riktigt och heltäckande engagera sina kunder, meningsfullt engagemang kring förändring genom att bädda in utan att ha syftet i hjärtat en viktig fråga och skapa positivt syftet i affärsmodellen och av organisationen. inflytande genom kommunikation och varumärket – inifrån och ut. partnerskap – utan att ha själva syftet i affärsmodellen.

2 3 1 Brand Business Partneringf or Purpose Purpose Purpose Greater & longer-term benefit Higher cost Lesser & shorter term benefit Harder to implement Lower cost Easier to implement

Business Purpose + Brand Purpose + Partnering for Purpose

“To maximize long -term stockholder value, while adhering to the laws of the jurisdictions in which we operate and at all times observing the highest ethical standards.” DEAN FOODS CORPORATION

“To create a better everyday life for the many people.” IKEA

“To bring inspiration and innovation to every athlete in the world … If you have a body you are an athlete.” NIKE

“To make people feel good about themselves, about others and about the natural environment and the whole of which we a part.” NATURA

SYMBOLS VISION SYMBOLS Create brands that matter Know where you're going Create brands that matter How to unlock the sustainability opportunity to help brands and businesses grow. STORIES MAPS STORIES Take people with you Build strong action plans Take people with you

”Vi måste tänka på kommande generationer. Hållbarhetsfrågan är viktig för oss. Vi ska göra det vi kan för att värna om miljön. Vi vill ta ansvar.”

VISION SYMBOLS Know where you're going Create brands that matter How to unlock the sustainability opportunity to help brands and businesses grow. STORIES MAPS STORIES Take people with you Build strong action plans Take people with you

TALK A lot ”WASH” ”HUSH” A little WALK BAU Risk Leadership

INTRESSE? KONCEPT A better everyday Sustainable life at home Resource and energy independence Better life for people and communities FOKUSOMRÅDEN DETALJER

Fokusera!

Fokusera! Attrahera!

Fokusera! Attrahera! Engagera!

Tack!