1 Opportunity Day PREMIER MARKETING PUBLIC CO.,LTD. CO.,LTD. - - PowerPoint PPT Presentation

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1 Opportunity Day PREMIER MARKETING PUBLIC CO.,LTD. CO.,LTD. - - PowerPoint PPT Presentation

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1 Opportunity Day PREMIER MARKETING PUBLIC CO.,LTD. CO.,LTD. 2009 PERFORMANCE 2 A Agenda d COMPANY OVERVIEW INDUSTRY OVERVIEW FINANCIAL HIGHLIGHTS FUTURE BUSINESS DIRECTION SHARE PRICE PERFORMANCE 3 4 COMPANY

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Opportunity Day

PREMIER MARKETING PUBLIC CO.,LTD. CO.,LTD. 2009 PERFORMANCE

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A d Agenda

 COMPANY OVERVIEW  INDUSTRY OVERVIEW  FINANCIAL HIGHLIGHTS  FUTURE BUSINESS DIRECTION  SHARE PRICE PERFORMANCE

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COMPANY OVERVIEW COMPANY OVERVIEW

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Business Group Structure

Premier Group Of Companies Support Functions

  • 1. Accounting & Investment

2 Human Resources

  • 2. Human Resources
  • 3. Corporate Core Value
  • 4. Internal Audit

5 Communication & PR

  • 5. Communication & PR

Consumer Products Business Group Financial Services Business Group Information Technology Business Group Trading & Manufacturing Business Group Real Estate Development Business Group New Business

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Premier Vision Premier Vision

กลุ่มบริษัทไทยที่เป็นผู้นําในการทําธุรกิจที่ประสบความสําเร็จ ทั้งในด้านสังคม องค์กร และ พนักงาน ทงในดานสงคม องคกร และ พนกงาน เพื่อสร้างความสุขที่ยั่งยืนร่วมกัน

To be leading Thai conglomerate that drives To be leading Thai conglomerate that drives success of society, organization and staff to create sustainable and harmonious happiness

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The Premier Value The Premier Value

The Premier Business

ธรกิจก้าวหน้า

The Premier Business The Premier People

ธุรกจกาวหนา พนักงานมั่นคง

p The Premier Society

สังคมยั่งยืน

“THE HARMONIOUS SUCCESS”

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The Premier Value The Premier Value

ิ ้ ้ ั ั่ ั ั่ ื ธุรกิจก้าวหน้า พนักงานมันคง สังคมยังยืน

The Harmonious Success

พนักงาน People สังคม Society ธุรกิจ Business

Good for Organization, Good for Society Good for Our People Customers and Shareholders

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Company Structure

Premier Fission Capital Co Premier Fission Capital Co

Company Structure

Premier Fission Capital Co., Ltd. (“PFC”) Premier Fission Capital Co., Ltd. (“PFC”)

65.5%

100.0%

Public Shareholders Public Shareholders

33.0%

Premier Marketing Public Co.,

  • Ltd. (“PM”)

Paid-up Capital Baht 650 mm Premier Pet Products Co., Ltd. (“PPP”) Premier Pet Products Co., Ltd. (“PPP”)

1.5%

Distributor for 5 products categories Snacks, food and beverage, confectionery, lozenge and nutrient foods, personal care and household products

P.M. Food Co., Ltd. (“PMF”) Premier Canning Industry Co Ltd (“PCI”) Premier Frozen Products Co., Ltd (“PFP”)

100.0% 100.0% 100.0%

( PMF ) Paid-up Capital Baht 8.75 mm Co., Ltd. ( PCI ) Paid-up Capital Baht 93 mm

  • Ltd. ( PFP )

Paid-up Capital Baht 230 mm

manufacturer of tuna products and “King’s Kitchen” sauces manufacturer of frozen ready-to-eat meals (i.e. pizza toping, etc.) manufacturer of fish snack “TARO”

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Subsidiaries Profile

All 3 subsidiaries are food manufacturers of (1) Fish snack “Taro” (2) Tuna products for human ti t f d d d (3) F f d d t

Subsidiaries Profile

consumption, pet foods and sauces, and (3) Frozen food products.

PMF

  • Brand owner and manufacturer of fish snack “TARO”.
  • PM is responsible for all marketing activities

PMF

  • PM is responsible for all marketing activities.
  • Products are sold to PM with cost plus pricing.
  • Major raw materials are Surimi (minced fish meat) and packaging.

PCI

  • Manufacturer of tuna products and “King’s Kitchen” sauces.
  • Tuna products are for human consumption and pet foods. All are exported directly to

clients.

PCI

clients.

  • Approximately 50% of tuna is sold to Nichimo, a leading Japanese trading firm
  • “King’s Kitchen” sauces are sold to PM with cost plus pricing. PM is responsible for all

marketing activities.

PFP

  • Manufacturer of frozen products and Value Added Product (VAP), i.e. pizza topping

(Tomyam Seafood), duck meat ball, fish meat ball, soup, Tomyam soup, NumLeab fried rice and taro fried rice All products are domestically sold

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fried rice, and taro fried rice. All products are domestically sold.

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Distribution Business Distribution Business

Premier Marketing PCL

Snacks Confectionery Food & B Lozenge and Nutrient Personal & Household Snacks Confectionery Beverage Nutrient foods Household Product

  • Fish snack (Taro)
  • Prawn cracker

(Calbee) potato

  • Candy (Ole)
  • Semi-Medicated

d (C fi C)

  • Tomato and chili

sauces (King’s Kitchen)

  • Breath freshener

(Botan), (Botan Mint Ball) (One One)

  • Baby Product

Line (Cussons) Bar and liquid soap (Calbee), potato stick (Jaxx), crispy green peas (Bun Bun)

  • Rice cracker

(Shin Mai)

  • Extruded snack

candy (Coryfin-C)

  • Fruity Chewy

(Jeedjard) Kitchen)

  • Canned pickled fruit

and vegetable (Mae Jin, J.F. Farm, “LCC”)

  • Instant coffee

Ball), (One One), Sore-throat soothing (Kiren), Others (Paraset), (Utai Thip)

  • Nutrient food

(Banner) Bar and liquid soap (ImperialLeather), Soap, Hand-wash Liquid Soap (Carex), Liquid Dish Wash (Cocori) (Bodyshape)

  • Bean Thread ,

Vinegar,Nut and Bean Product Line (Kaset)

  • Cookies (Delio)

(Banner) q (Morning Fresh)

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Distribution Channels Distribution Channels

  • 1. Modern Trade

Distribution Channels Distribution Channels Nationwide Outlets Nationwide Outlets

  • Direct distribution to more than 30,000 outlets

throughout the nation covering both modern

Supermarket, Hypermarket, Convenience store, and Gas station store by delivering to clients’ Distribution Centers

throughout the nation covering both modern trade retailers and traditional channels

  • In 2009, Bangkok metropolitan and suburb

areas represented 62.4% of PM sales and

  • 2. Traditional Trade

Wholesalers and Local

37.6 % for upcountry

Supermarkets

  • 3. Cash Van

Direct visits to small retail shops,

Up-country 37.6 % Bangkok Metropolitan 62.4 %

  • rders are taken and goods

delivered from company sales van 12

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INDUSTRY OVERVIEW INDUSTRY OVERVIEW

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S k I d t

Snack market has average growth rate of 9% annually since 2007, In 2010, market size of

Snack Industry

g g y , , snack industry is forecasted to grow at 10% , while fish snack is forecasted to grow at 10%.

Snack Industry Snack Industry

18000

20 800

10%

12000 14 , 000 16 , 000 18 , 000

16,004 17,564

7%

18,873

10%

20,800

10%

6, 000 8, 000 10 , 000 12 , 000 2, 000 4, 000 2010E 2007 2008 2009 Source: ACNielson as of Dec’09 Extruded Potato Chip Fish Snack Peanut Prawn Cracker Rice Cracker Cuttle Fish Popcorn 2010E 2007 2008 2009

Remark : Taro growth 2008 vs 2007 = 8 % , 2009 = 9 %, 2010 estimate = 10 %

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Source: ACNielson as of Dec’09 2010 is estimated by the company

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Shares of Snack Industry

Taro is always ranked no. 1 in fish snack segment. In 2009, fish snack is ranked fourth (9%)

Shares of Snack Industry

y g , ( ) in share of snack industry and forecasted to be ฿1,820 M. in 2010. Other categories with key players are shown below.

Key Players Key Players Fish Snack Industry Fish Snack Industry y y y y

  • Extrude

Cornae (12.0%), Tawan (8.2%), Snack Jack (5.8%), Paprika (6.1%), Jaxx (5.3%), Potae (4.4%)

y

2 000 2,500

  • Potato Chip

Lays (65.3%), Testo (16.4%) , Pringles (5.3%)

  • Fish Snack

Taro (73.4%), Fisho (9.8%), Bento (4.9%)

Million Baht

1,656 1,820 1,300 1,534

1,500 2,000

  • Peanut

Kohkae (34%), Tong Garden (29.8%), Double Pagoda (9.6%)

  • Prawn Cracker

500 1,000

Hanami (60.6%), Calbee (10%), Manora (4.6%)

  • Rice Cracker

Dozo (77.5%), Shinmai (14.3%)

Source: ACNielson as of Dec’ 09 2009 2007 2008 2010E

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Source: ACNielson as of Dec’ 09 Source: ACNielson as of Dec 09 2010 is estimated by the company

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T I d t

Japan is ranked the third as trading partner for Thailand tuna products with about the

Tuna Industry

same quantity being imported during the past 2 years. Shares of Export Market by Value in Shares of Export Market by Value in 2009 2009

535 80,000 600

Export Market By Value Export Market By Value

Canada, 6.4% Japan, 7.6%

5,775 4,703 4,346 3,917 3,719

535 506 468 50 000 60,000 70,000 80,000 400 500 600

ht Tho

Others, 55.3% Australia, 7.6%

37 561 9,637 12,599 13,267 4,201 4,359 3,547 3,137

20 000 30,000 40,000 50,000 200 300

Million Bah

  • usand Metric Tons

USA, 23.1%

27,329 37,561 31,756

10,000 20,000 2007 2008 2009 100

Source: Information and Communication Technology Center with Cooperation Of The Customs Department

Others Usa Australia Japan Canada Quantity

Source: Information and Communication Technology Center with Cooperation Of The Customs Department

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FINANCIAL HIGHLIGHTS FINANCIAL HIGHLIGHTS

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Revenue By Segment Revenue By Segment

(Million Baht)

Others, 3% Rental and Service, 1%

15 306 121 91

(Million Baht)

Manufacture

  • f Food, 25%

1,024 1,135 714 33 14

Distribution

  • f Consumer

Products, 71%

1,611 1,888 2,007

2009 T t l R 2 826 Milli B ht

2007 2008 2009

Others Rental and Service Manufacture of Food

2009 Total Revenues = 2,826 Million Baht

Manufacture of Food Distribution of Consumer Products

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Key Financial Highlights Key Financial Highlights

Million Baht 2007 2008 2009 Million Baht 2007 2008 2009 Revenue from Sale and Service 2,668 3,038 2,735 Other Revenue 121 306 91 Operating Profit 242 261 355 EBITDA 372 567 456 Net Profit 293 432 312 Key Ratios 2007 2008 2009 Gross Profit Margin 25.2% 24.2% 29.6% SG&A as %of Sales 17.2% 16.6% 17.6% Operating Profit Margin 9.1% 8.6% 13.0% EBITDA Margin 13.9% 18.7% 16.7% Net Profit Margin 11 0% 14 2% 11 4%

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Net Profit Margin 11.0% 14.2% 11.4%

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P f

5,000 100.0%

Performance

Sales and Service & Gross Margin Operating Profit & Margin

242 261 355

200 300 400 500 40.0% 60.0% 80.0% 100.0%

2,668 3,038 2,735

24.2% 25.2% 29.6%

2,000 3,000 4,000 40.0% 60.0% 80.0% 00.0%

Sales and Service & Gross Margin Operating Profit & Margin

ht)

8.6% 9.1% 13.0%

100 200

2007 2008 2009

0.0% 20.0% 40.0%

1,000

2007 2008 2009

0.0% 20.0%

(Million Ba

Operating Profit Operating Profit Margin

Sale and Service Gross Margin

600 100 0%

Net Profit & Margin

293 432 312

300 400 500 600 40.0% 60.0% 80.0% 100.0%

14.2% 11.0% 11.4%

100 200

2007 2008 2009

0.0% 20.0%

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Net Profit Net Profit Margin

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FUTURE BUSINESS FUTURE BUSINESS DIRECTION DIRECTION

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F t B i Di ti Future Business Direction

 Develop more premium snack food product lines  Focus on quality / premium ready to eat items  Focus on quality / premium ready-to-eat items  Seek additional trading partner for export

g p p markets

 Closer cooperation with existing business  Closer cooperation with existing business

partners for future expansion

 Explore opportunities for joint venture &

business acquisition

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SHARE PRICE PERFORMANCE

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Sh P i P f Share Price Performance

YTD Sh P i P f

2.30 2.50

YTD Share Price Performance

1.70 1.90 2.10

)

1 10 1.30 1.50 1.70

30/12/2009

(Baht)

0 50 0.70 0.90 1.10

Close = 2.20 Bt.

0.50

Jan-09 Feb-09 Mar-09 Apr -09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09

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Q & A Q Discussion Discussion

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