#ZeroWasteDC Helen Lee Currently How the District is using digital - - PowerPoint PPT Presentation

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#ZeroWasteDC Helen Lee Currently How the District is using digital - - PowerPoint PPT Presentation

Jan 17, 2024 493 likes •918 views

#ZeroWasteDC Helen Lee Currently How the District is using digital tools to Environmental Program Manager Resource Recovery Division, communicate Zero Waste Transportation & Environmental Services, City of Alexandria Formerly Office

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#ZeroWasteDC

How the District is using digital tools to communicate Zero Waste

Helen Lee

Currently Environmental Program Manager Resource Recovery Division, Transportation & Environmental Services, City of Alexandria Formerly Office of Waste Diversion DC Department of Public Works

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  • 1. Creation Story:

Establishing the Zero Waste DC Brand and Social Media Accounts

  • 2. Building the Social Media

Calendar:

a. Planning & Goal Setting b. Utilizing Existing Tools & Resources c. Other Considerations

  • 3. zerowaste.dc.gov
  • 4. Results & Lessons Learned

AGENDA

On your phone multi-tasking? Quick, Follow us!

@dczerowaste

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Information related to waste was dispersed across multiple agencies

CREATING THE ZERO WASTE DC BRAND

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ZERO WASTE IS TRENDING

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Fitting into Established Brands

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Development of Zero Waste DC

Blue - Industry standard for recycling Same Family of Blue as DPW Blue

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Social Media Getting the Buy-In

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Learning from Our Neighbors

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Building the Monthly Calendar

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Step 1: Setting Goals

Overall Campaign Communications Measures

  • Increase ZW Social Media Followers

by 15% by March 2018

  • Recycling guideline page receives

engagement of 500 clicks during Oct 2017-Feb 2018

  • Sustain web traffic until March 2018
  • Educational recycling videos receive

200 views from Oct-Dec

  • Monthly recycling tonnage increases

by 15% from previous year

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The Big 3: Social Media Accounts

@dczerowaste @dczerowaste @dczerowaste

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Planning & Building

  • Main Topics for May
  • Reduce Contamination in the Recycling
  • Recycling Video - How to Prep Recyclables and Trash
  • What Goes Where tool
  • Source Reduction
  • Grasscycling
  • Organics – Food Waste Drop-Off
  • May 5: Launch of UDC Farmers Market
  • May 19: Launch of Glover Park- Burleith Farmers

Market

  • Special Events
  • International Compost Awareness Week – May 6th –

12th

  • National Teacher Day – May 8th
  • Mother’s Day - May 13th
  • National Public Works Week – May 20 – May 26
  • Memorial Day – May 28th

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14

Hootsuite

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Understanding your Audience

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Facebook Live

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RecyclingVideos through the FPI Community Partnership

Advertising campaign with social media- English: 15K & Spanish: 17K

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Other Considerations

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CONSIDERATIONS FOR EQUITY & DIVERSITY

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USER EXPERIENCE

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zerowaste.dc.gov

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Development of Zero Waste DC

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Reduce & Reuse Directory

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Resources for Businesses

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Translated Resources

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Results

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Results

  • Zero Waste Residential Recycle Page:

12,349 page views

  • Zero Waste Resources: 8,251 downloads
  • ZW Facebook: 1791 Followers
  • ZW Twitter: 889 Followers
  • Recycling Video had a total of 142k views

English 74k views, Spanish 68k views Facebook 32k views, Twitter 74k views

Steady growth in website traffic

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OPERATIONAL CHANGES

Route

  • ptimization
  • f recycling

routes Dedicated recycling crews Dedicated supervisors for recycling collection Improved equipment availability New fleet

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RECYCLING VOLUMES BY MONTH

500 1000 1500 2000 2500 3000 3500 October November December January February March April May FY 16 FY 17 FY 18

11.7% increase since FY 17

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RESIDUE CHANGE

2017: 27% 2018: 19%

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THANK YOU

Email: Zero.Waste@dc.gov Website: zerowaste.dc.gov @dczerowaste #ZeroWasteDC

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Appendix

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Free Online Tools & Resources: : Recycling Partnership

https://recyclingpartnership.org/social/

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Free Online Tools & Resources: : Foodserv rvice Packaging In Institute

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http://www.recyclefsp.org/residenteducationkitportal

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Free Online Tools & Resources: : Recycle Your Pla lastics

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https://www.recycleyourplastics.org/consumers/resources/

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Free Online Tools & Resources: : Keep America Beautiful

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http://www.iwanttoberecycled.org/contribute

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Free Onli line Tools ls & Resources: Carton Council

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https://www.recyclecartons.com/act/#government

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Free Onli line Tools ls & Resources: Save th the Food

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https://www.savethefood.com/share-it

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THANK YOU

Email: Zero.Waste@dc.gov Website: zerowaste.dc.gov @dczerowaste #ZeroWasteDC