#ZeroWasteDC Helen Lee Currently How the District is using digital - PowerPoint PPT Presentation

#ZeroWasteDC Helen Lee Currently How the District is using digital tools to Environmental Program Manager Resource Recovery Division, communicate Zero Waste Transportation & Environmental Services, City of Alexandria Formerly Office of Waste Diversion DC Department of Public Works

AGENDA 1. Creation Story: Establishing the Zero Waste DC Brand and Social Media Accounts 2. Building the Social Media Calendar: a. Planning & Goal Setting b. Utilizing Existing Tools & Resources c. Other Considerations 3. zerowaste.dc.gov On your phone multi-tasking? Quick, Follow us! 4. Results & Lessons Learned @dczerowaste

CREATING THE ZERO WASTE DC BRAND Information related to waste was dispersed across multiple agencies

ZERO WASTE IS TRENDING

Fitting into Established Brands

Development of Zero Waste DC Blue - Industry standard for recycling Same Family of Blue as DPW Blue

Social Media Getting the Buy-In

Learning from Our Neighbors

Building the Monthly Calendar

Overall Campaign Step 1: Communications Measures ● Increase ZW Social Media Followers by 15% by March 2018 Setting ● Recycling guideline page receives engagement of 500 clicks during Oct 2017-Feb 2018 Goals ● Sustain web traffic until March 2018 ● Educational recycling videos receive 200 views from Oct-Dec ● Monthly recycling tonnage increases by 15% from previous year

The Big 3: Social Media Accounts @dczerowaste @dczerowaste @dczerowaste

Planning & Building • Main Topics for May • Reduce Contamination in the Recycling • Recycling Video - How to Prep Recyclables and Trash • What Goes Where tool • Source Reduction • Grasscycling • Organics – Food Waste Drop-Off • May 5: Launch of UDC Farmers Market • May 19: Launch of Glover Park- Burleith Farmers Market • Special Events • International Compost Awareness Week – May 6 th – 12 th • National Teacher Day – May 8th • Mother’s Day - May 13 th • National Public Works Week – May 20 – May 26 • Memorial Day – May 28 th 12

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Hootsuite 14

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Understanding your Audience

Facebook Live 17

RecyclingVideos through the FPI Community Partnership Advertising campaign with social media- English: 15K & Spanish: 17K 18

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Other Considerations

CONSIDERATIONS FOR EQUITY & DIVERSITY

USER EXPERIENCE

zerowaste.dc.gov

Development of Zero Waste DC

Reduce & Reuse Directory

Resources for Businesses

Translated Resources

Results

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Steady growth in website traffic Results • Zero Waste Residential Recycle Page: 12,349 page views • Zero Waste Resources: 8,251 downloads • ZW Facebook: 1791 Followers • ZW Twitter: 889 Followers Recycling Video had a total of 142k views • English 74k views , Spanish 68k views Facebook 32k views , Twitter 74k views

OPERATIONAL CHANGES Route Dedicated optimization supervisors New fleet of recycling for recycling routes collection Dedicated Improved recycling equipment crews availability

RECYCLING VOLUMES BY MONTH 3500 11.7% increase since FY 17 3000 2500 2000 1500 1000 500 0 October November December January February March April May FY 16 FY 17 FY 18

RESIDUE CHANGE 2017: 27% 2018: 19%

THANK YOU Email: Zero.Waste@dc.gov Website: zerowaste.dc.gov @dczerowaste #ZeroWasteDC

Appendix

Free Online Tools & Resources: : Recycling Partnership https://recyclingpartnership.org/social/ 36

Free Online Tools & Resources: : Foodserv rvice Packaging In Institute http://www.recyclefsp.org/residenteducationkitportal 37

Free Online Tools & Resources: : Recycle Your Pla lastics 38 https://www.recycleyourplastics.org/consumers/resources/

Free Online Tools & Resources: : Keep America Beautiful http://www.iwanttoberecycled.org/contribute 39

Free Onli line Tools ls & Resources: Carton Council https://www.recyclecartons.com/act/#government 40

Free Onli line Tools ls & Resources: Save th the Food https://www.savethefood.com/share-it 41

THANK YOU Email: Zero.Waste@dc.gov Website: zerowaste.dc.gov @dczerowaste #ZeroWasteDC