SLIDE 1
Poten&al
Impact
on
Par&cipa&on
in
Family
History
Paul
Allen
(@paulballen)
Dan
Lawyer
(@eatslikeahuman)
SLIDE 2 http://www.flickr.com/photos/wwworks/3019961773/
SLIDE 3 http://www.flickr.com/photos/leszekleszczynski/5409853139/
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- An
American
Demographics
magazine
ar&cle
from
1995
found
that
113
million
American,
or
40%
of
the
popula&on,
were
at
least
somewhat
interested
in
family
history.
- A
similar
poll,
conducted
by
a
research
company,
Maritz,
in
2000,
found
that
60%
of
Americans
were
interested.
- A
2005
poll
conducted
by
na&onal,
research
and
strategic
consul&ng
firm
Market
Strategies,
Inc.,
and
by
MyFamily.com,
Inc.,
a
family
history
Web
site,
found
that
73%
of
Americans
were
interested
in
discovering
their
family
histories.
SLIDE 5 0%
10%
20%
30%
40%
50%
60%
70%
80%
1995
(Maritz)
2000
(Maritz)
2005
(Market
Strategies)
Interest
in
Family
History
SLIDE 6
In
2008
Family
History
was
here
at
25%
SLIDE 7 http://www.flickr.com/photos/jurvetson/231372270/
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- 1
billion
users
of
social
networks
worldwide
- 600M
ac&ve
users
of
Facebook
- Social
games
used
by
hundreds
of
millions
of
people
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100,000,000
million
users
in
40
days
Show
screen
shots,
explain
how
they
did
this
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http://www.digitalkoot.fi
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36%
have
found
family
documents
in
the
game
so
far
SLIDE 35
48%
have
an
increased
interest
in
family
history
because
of
the
game,
including
40%
who
have
ALREADY
started
doing
research
on
their
family
history
OUTSIDE
of
the
game
SLIDE 36
36%
have
already
had
conversa&ons
with
rela&ves
about
their
family
history
because
of
the
game,
including
20%
who
have
had
mul&ple
conversa&ons
with
rela&ves
SLIDE 37
80%
of
the
players
have
at
least
2
villagers
in
the
game
so
far,
and
28%
have
more
than
20
villagers
in
their
game
SLIDE 38 http://www.flickr.com/photos/loop_oh/5293597191/