The Solution Provider Partner in Vietnam The Platform for - - PowerPoint PPT Presentation

The Solution Provider Partner in Vietnam

The Platform for Identity-Driven Relationships

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Gigya’s Customer Identity Management Platform enables companies to build better relationships by turning unknown users into known, loyal and engaged customers

1.5B

consumers reached

700+

customers

46

countries

325

employees and growing

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Gigya: Customer Identity Management Platform

Registration-as-a-Service Profile Management Customer Insights

CONNE NECT COLLECT CONV NVERT

Social Login Regulation & Compliance Identity Access Engagement & Loyalty Hygiene & Governance NEXUS Partners

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700 Global Enterprise Customers

Media & Entertainment Consumer Products Ecommerce Travel & Leisure Education / Non-Profit Communications & Infrastructure Financial Services Healthcare

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1st Party Identity Sample

First Name X X X Last Name X X X Email X X Birthday X Gender X City X State X X Country X X X Zip Code Interests X Likes X Activities X X Education X X X Work X X X Relationship X

Customer Identity

Registration Data

Traditional Registration Progressive Profiling Conditional Profiling

Behavioral Data

Purchases Ad Clicks Page Views Shares Comments / Reviews

System Data

Location Time IP Address Opt-ins Data

Registration Data

Social Data

Behavioral Data

Likes & Interests

Connections

Favorite Movies Favorite Music TV Shows Sports Teams Education Workplace Purchases Preferences Location Shipping Information Check-ins Devices iRank Opt-ins Favorite Books Subscriptions Work History Time Spent Conversion Rate

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Solving The Identity Crisis

Basic User Understanding Basic Identity Understanding Sophisticated Identity Understanding True 1:1 Relationship

Infrastructure

Email Address

Data Targeting

Unknown Silo’d Data Demographic Profile-based Segmentation

(age, gender, location etc.)

Unified Data Demographic Social Transactional Personalized Experience Behavioral Segmentation Unified & Connected Data Demographic Social Transactional Behavioral Real-time Optimization Unified & Connected Data

Acquisition

Newsletter Sign-up / Purchased Lists Registration / Social Sign-up Registration / Social Sign-up Onsite Engagement / Loyalty Registration / Social Sign-up Onsite Engagement / Loyalty Audience-based Media Buys Increased Engagement & Conversion

IDENT NTIT ITY BARRIER IER

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Identity-Driven Experiences

Products Marketing Services

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Identity-Driven Results

Increased Customer Acquisition Increased Digital Advertising Revenue Improved Media Buying Efficiency Increase in Engagement Increase in Repeat Visitors

74%

Increase in registration conversions

50% 50%

Increase in site advertising revenue

200% 200%

Improvement in ad targeting conversion rates

9x 9x

Increase in repeat user logins

92% 92%

Increase in commenting activity

Increase in Time Spent

24%

Increase in time spent on site

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Goal: Consensus Across Key Stakeholders

Functional Commercial Technical

Does the solution adequately solve a problem or support a meaningful business objective? Does the solution integrate with existing technology with a reasonable level of effort? Is the problem or business

• bjective worth solving?

The Platform for Identity-Driven Relationships

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Connect: Registration-as-a-Service & Social Login

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Connect: Engagement Plugins & Gamification

GAMIFICATION SHARE SOCIA IAL LOGI GIN & REGIS ISTRATIO ION AS A SERVIC ICE REACTIO IONS RATIN INGS GS & REVIEWS WS COMME MENT NTS ACTIVIT IVITY FEED

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Collect: Identity Profile Management

Identity Storage Highlights:

• Unstructured Identity Data Storage
• Identity & Account Linking
• Terms of Service Management
• Privacy Regulation Compliance
• Access Rules & Permissions

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Convert: Customer Insights & NEXUS Connectors

Email Marketi ting Data Management Web Analyti tics cs Ad Serv rving

SMS/Push sh Notifications Recommendation Engines

The Solution Provider Partner in Vietnam

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eBrand Vietnam - Gigya Solution Provider

By 2014, eBrand Vietnam became Gigya Solution Provider partner in Vietnam. We strongly believe in commcercial opportunities for Gigya platforms in this market, especially for Social platforms and Gamification integration

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Established from 2008, eBrand Vietnam’s offering platform-oriented solutions for Digital Marketing purpose. “More crowded. More fun.” are what we will bring to your plan to attract and engage with your brand’s lovers

More information about eBrand Vietnam

Social Plugins Implementation Gamification Development Website Development Social Activities Design for FUN Content Marketing Online Community Development

“More crowded. More fun.”

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More information about eBrand Vietnam

Community for your experiences Community for brands’ lovers Community for our clients

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Demo features with Gigya Solutions

Social plugins and Gamification platform demo Please visit http://gamify.sampling.vn to review Solid featured managing platform will empower your marketers to control your community Contact eBrand Vietnam (www.ebrand.vn) for today’s consulting

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For more information or any consulting request

Social Plugins Implementation Gamification Development Website Development Social Activities Design for FUN Content Marketing Online Community Development