Vietnam: Young, Hungry, Bored Henry B. Nguyen, McDonalds Vietnam and - - PowerPoint PPT Presentation

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Vietnam: Young, Hungry, Bored Henry B. Nguyen, McDonalds Vietnam and - - PowerPoint PPT Presentation

Vietnam: Young, Hungry, Bored Henry B. Nguyen, McDonalds Vietnam and Saigon Heat Basketball 13 th Annual Crystal Ball HCMC, Tuesday, January 16 th 2018 A Young Vietnam: Smart Phones and Social Media Global-minded Connected Demanding


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13th Annual Crystal Ball

HCMC, Tuesday, January 16th 2018

Vietnam: Young, Hungry, Bored

Henry B. Nguyen, McDonald’s Vietnam and Saigon Heat Basketball

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A Young Vietnam: Smart Phones and Social Media

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Global-minded Disruptive Connected Demanding

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The Young Foodies

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McDonald’s Hanoi Grand Opening

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Entertainment is custom, personal, and on-demand

Video Views: >400m People are consuming media content alone through their mobile phones and devices. Live entertainment and experiences, while in high demand, remains underdeveloped in Vietnam.

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Live Programming = Live European Football

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VBA and Saigon Heat

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