Ybrant Digital Limited Investor Presentation Q1 FY 2014 2015 Whats - PowerPoint PPT Presentation

Ybrant Digital Limited Investor Presentation Q1 FY 2014 ‐ 2015

What’s Inside • Quarter 1 FY2014-2015 Financials • Key Ratios • Business Update • Industry Update 2

FY Q1 2014 ‐ 15 Financials 3 Months ended Year Ended 31st Particulars 30th June 2014 March 2014 (Unaudited) (Audited) Income from Operations (a)Net Sales/ Income from Operations 45,626.27 1,67,337.38 (b) Other Operating Income ‐ ‐ Total Income from Operations(net) 45,626.27 1,67,337.38 Expenditure a) Cost of Goods/Services 26,749.52 99,704.45 c) Employee benefit expenses 2,186.57 12,775.47 d) Depreciation & Amortization Expense 775.18 6,883.36 e) Other expenses 3,182.68 18,142.37 f) Total Expenses 32,893.95 1,37,505.65 Profit from Operations before Other Income, Finance costs and Exceptional Items 12,732.32 29,831.73 Other Income Other Income 35.79 612.95 Foreign Exchange Fluctuation gain/ (Loss) 77.63 (463.05) Profit from ordinary activities before Finance Costs and Exceptional 12,845.74 29,981.63 Items Finance Costs 575.94 2,694.40 Profit from ordinary activities after Finance costs but before Exceptional 12,269.80 27,287.23 Items Profit (+)/Loss( ‐ ) from Ordinary Activities before tax 12,269.80 27,287.23 3,915.91 5,190.95 Tax Expense (Included Deferred Tax) Net Profit (+) /Loss( ‐ ) for the period 8,353.89 22,096.28

Key Ratios for Q1 FY2015 Pric Price & e & Vol Volume me Valuation Va luation Recent Price Rs 31.80 Market Cap. (Crs) Rs 1514.7 52 Week High Rs 36.40 Trailing EPS 5.09 52 Week Low Rs 2.53 Trailing P/E 6.24 Profitability ofitability 41% Gross Margin % 28% EBIT Margin % 18% Profit Margin % As on August 20, 2014

Update Update Business: Business:  Lycos News was launched this quarter.  Signed up with CNN and Reuters to power Lycos News. Only News and Entertainment sections have been launched till now.  Added a new consumer electronics client from the US.  We are also working on a new video delivery system. Industry: Indust ry:  Social media sites produced 1.6% of all sites visits in Q2. Facebook continues to lead the way with 51%.  Advertiser spending on Google Product Listing Ads (PLAs) and Bing Product Ads rose 72% Y/Y.  Smartphones generated 19% of paid search clicks and 9% of search spend, while tablets produced 18% of clicks and 19% of spend. Smartphone clicks rose 47% Y/Y, compared to a 43% increase for tablets and a 2% decline for desktop.

Business Offering

Products - SEARCH SEARCH A comprehensive suite of tools that helps millions of people find whatever they're looking for, from traditional web results to video, images, shopping Lycos Search Lycos Search deals, and more. Find people, local business listings, business phone number and address, and driving directions for free. Who Where Who Where A quick and easy search tool for finding the best content, images, video and news on the web. HotBot HotBot

Products - GAMES Play free games with — and against — other people to win real cash and other prizes. Find our games at Gamesville.com or on Facebook! Play thousands of great games from a variety of genres including action, puzzles, strategy and more.

Products – WEBSITE TOOLS Whether it's for a small business, organization, or personal website, Tripod provides the tools you need to easily build the website you want. A premiere destination for people who want to build free websites for their personal passions, small businesses, or anything else under the sun. Zeblio Zeblio :Our homegrown website builder that helps members effortlessly create and manage their websites. Lycos Domains makes it easy and affordable for anyone to have his or her own unique web address.

Web Services Lycos Lycos News ews : Stay up-to-date with the latest U.S. or World news, and in categories like business, technology, science, or health. Lycos Lycos Mail: ail: Lycos Mail is a premium web-based email service that offers 5 GB of storage, POP3/IMAP access, advanced spam filtering, and domain and address blocking. Weather Weather Zombie: ombie: Get your detailed weather updates from monstrously handsome zombie forecasters and deliciously deranged weather icons via the web or iPhone app.

A Technology ‐ controlled Buying platform Proprietary Optimization Technology Demand side Auto ‐ optimization engine • Advanced Transparen targeting Advanced semantic targeting • t reporting Automatic campaign definition • Optimizati Proprietary publisher enhancement on Supply side technolog Enable multiple demand partners • y Auto pub optimization • Sophisticated pub targeting • Campaign Management Wide Media Buying Analysis User exposure to banners • Methodologies Landing Page effectiveness • Time passed (Impression Click Conversion) •

In Nov 13 Ybrant represented 2.15% of the US video market • In Dec 13 Ybrant represented 6% of the US video market • Source: Multiple sizes: • Big player Pre ‐ roll • Expandable 300x250 • 300 x 250 • Auto Play • Auto / Mouse ‐ Over • Better results: • View Through Rate of 70% • Optimized CTR and VTR Your Ad Here  • We provide content • Only Relevant Sites • Media Transparency •

‐ We deliver social performance Pangea – proprietary FB optimization system Leverage user data to create and optimize social ads Exclusive Capabilities: John Smith • Multiple Versions • Auto ‐ optimization • Data mining • Pixel Tracking • Day ‐ Parting • Page Analysis • Rich Reports

Performance based mobile network • Premium Inventory of Smartphone and Feature ‐ phone Users • Pixel tracking with conversion reporting • Real ‐ time Optimization • App Downloads tracking • Targeting capabilities: • ‐ Location ‐ based ‐ Device/OS ‐ Contextual/Behavioral ‐ Demographic ‐ Mobile to Social

Experienced team specialized • in global search marketing Advanced Tools & Technologies • Worldwide activity with brands • Measure & improve success • using advanced methods Setup and ongoing • maintenance of SEM and SEO campaigns

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