Ybrant Digital Limited Marketing Digital Media Worldwide About us 24 - - PowerPoint PPT Presentation

Ybrant Digital Limited

Marketing Digital Media Worldwide

About us GLOBAL TECHNOLOGY PARTNERS

• 24 local offices
• 50 national markets
• 500+ agencies and brands
• Proprietary tools
• Auto‐Optimization
• API and data integration
• Display Exchange Seats
• Facebook API
• Microsoft Sales House

Clients and Partners

Agencies Brands

A Technology‐controlled Buying platform

Bidding Technology

• Auto‐optimization engine
• Advanced semantic targeting
• On demand media clusters

Transparent Media Reports Campaign Analytics

• User exposure to banners
• Landing Page effectiveness
• Time passed (Impression Click Conversion)

Optimizati

• n

technolog y Advanced targeting Transparen t reporting

Wide Media Buying Methodologies Domain names Impressions Clicks Conversions

Ybrant Digital is a Facebook Preferred Marketing Developer Exclusive Capabilities:

• Multiple Versions
• Auto‐optimization
• Data mining
• Pixel Tracking
• Day‐Parting
• Page Analysis
• Rich Reports

John Smith

Leverage user data to create and optimize social ads

• Premium Inventory of Smartphone and Feature‐phone Users
• Pixel tracking with conversion reporting
• Real‐time Optimization
• Exclusive Rich Formats
• Mobile Landing Pages
• App Downloads tracking
• Targeting capabilities:

‐ Location‐based ‐ Device/OS ‐ Contextual/Behavioral ‐ Demographic ‐ Mobile to Social

• Video on Display
• Video pre‐rolls
• Video on Facebook
• Related to content
• Engaging & relevant
• Brand Safe

• Experienced team specialized

in global search marketing

• Advanced Tools & Technologies
• Worldwide activity with brands
• Measure & improve success

using advanced methods

• Setup and ongoing

maintenance of SEM and SEO campaigns

• Tailor‐made SLA to wrap up all

needs, timing and services

Complementary services based on Proprietary Technologies

Complementary Services

Digital Media Planning and Buying Campaign Optimization and Analysis User Data Collection and Aggregation Ad Serving and traffic monitoring Customizable Applications and Widgets Licensed technology software Creative enhancement for performance Expert advice for digital marketing strategy Search Optimization support and management Multi‐time‐zone support structure

Proprietary Technology Examples

Facebook Marketing

An elaborate and developed ad‐optimization system for Facebook which leverages API connection to enhance campaign results

Ybrant Digital AdCenter

24/7 online access centralized campaign reporting and management console for client activity on all digital platforms provided by Ybrant Digital

Web Site Creator

Website building tool with intuitive interface allowing the placement of content or media anywhere on the website

Campaign Analytics Report

Automatically‐generated digital campaign summaries providing stats, highlights, strengths and weaknesses, and providing future insights

Bank of Creatives

An easily browsed and managed database of visual creative, arranged according to the attached performance capabilities

Mobile Ad Server

A proprietary server for mobile ads of all available formats, able to centrally control and prioritize global mobile ad serving

Eureka Search Service

A full Search‐on‐Site solution for publishers of all sizes with various customizable search features and content monetization tools

Auto‐Optimization Tools

Automatic optimization tools for

• nline campaigns which learn,

mimic and multiply the best practices of campaign management

Publisher One‐Tag

Single piece of code for websites which presents, monitors and optimizes the advertising feed from all media sources

Display Social Mobile Video Search

Select platforms

Location Timing Interests Segment Target

Cross‐optimize

with technology

PC Tablet Phone Smart TV

Show on all devices Find your audience

Optimization Technology to every screen

1 2 3 4

Digital firms are channelizing advertisers to effectively utilise benefits of multi‐channel online advertising

Internet users Advertisers Agencies Implementers Publishers Display advertising marketing Campaign initiation Campaign design and planning

• Buy ad space from publishers and sell to

agencies

• Create banners for varying ad spaces
• Advertising network automated exchange
• peration

E‐mail marketing Search marketing

• Create emails
• Consumer database profiling
• Email mass delivery
• Key word optimisation
• Buy banner space on search platforms
• Web page optimisation
• Consulting

Social marketing Mobile marketing

• Delivering digital campaigns through social

media platforms

• Execution of messaging, banner advertising,

search, rich media and video advertising through mobile platform

Brands Integrated Digital Advertising Networks Technology providers Outsourcers Website owners Social networks Affiliates Search engines

Analytics tools and services 11

12 Increasing Personalisation New digital channels Data rates and tech upgrades

Mobile Tablet computing Smart TV Location based Social marketing Online video Rich media

Long term ROI driver Effect on advertisement value

Smartphone proliferation

+ Consumer time online + Number of channels + More targeted and

interactive experience

+ Data about consumers + Targeting and ROI

analytics capability

+ Interactive experience + Consumer participation

and response

+ Improvements in

existing internet channels

+ Higher quality

advertising and ROI improvements

Evolution of online advertising channels

• More targeted advertising, increasing interactivity, a richer internet experience and increasing

number of internet channels improves advertising ROI but increases complexity

• As a result, internet advertising implementers are increasingly important to an effective campaign

Increasing complexity and value add to advertisers Shift to performance based ads

+ Guaranteed ROI with

measurable advertisement value – CPC, CPL, CPM models

Cost per thousand impression Cost per click Cost per action

This widening digital experience & complexity of options should extend relevance of digital marketing specialists

Ybrant has demonstrated a history of being able to successfully identify, finance, acquire and integrate acquisitions that build global scale, reach and breadth of offerings……

• 1. US display advertising
• Medios One and Ad Dynamix bolster ad network

reach and add execution and targeting technology

• 2. Email marketing
• VoloMP adds email marketing software
• 3. Geographic expansion in display ads
• Oridian, DreamAd and Max Interactive contribute

ad networks across Europe, Middle East, South America and Asia

• 4. Portals and search syndication
• Lycos adds search functionality, 60m users and a

search syndication platform

• 5. Major technology expansion
• ContextIn, PicApp and Web 3.0 provide technology

for pricing engine, campaign analytics, search syndication and mobile marketing

• LGS adds tremendous development capability for

mobile and cloud computing

Global end‐to‐end digital marketing services Global end‐to‐end digital marketing services

Ybrant’s ability to successfully identify, acquire and integrate investments has enabled the company to build a global end‐to‐end IP rich offering

US US Mobile and Technology Mobile and Technology Portals Portals Display Advertising Display Advertising Email and Lead Generation Email and Lead Generation LATAM LATAM EMEA EMEA Asia Asia

Medios One (2006) AdDynamix (2007) VoloMP (2007) Oridian (2008) TradeUp (2009) DreamAd (2009) Max‐Interactive (2009) LGS Global (2011) Lycos (2010) ContextIn (2010) PicApp (2011) Web 3.0 (2011)

1 2 3 3 3 4 5 5 4 4 4 4 4 4 4 4 Institutional Funding  2007: USD30 Million from Sansar, Passport and others  2009: USD22 Million from Asia Pacific Capital  2011: USD38 Million from Oak Investment Partners, Battery March funds and Asia Pacific Capital

..and emerge a more value added player in its ecosystem from a technology/software solutions provider to digital networks

Share of advertisers budget along the

• nline advertising value chain: 1% ‐ 5%

Share of advertisers budget along the online advertising value chain: 30% ‐ 50% Ybrant successfully captures an increasing share

• f advertisers budget as it offers greater depth

and breadth of digital marketing solutions and complementary services to advertisers, advertising agencies and publishers Back‐end technology developer

2007 2007 Today Today

Acquisition of Advertising network Acquisition of online publishers Acquisition of technology and software developers ↑ Multi‐platform digital marketing capability ↑ Access to advertisers and publishers ↑ Search marketing capability and access to internet users directly ↑ Mobile marketing capability ↑ Cloud computing capability ↑ Software development capability Cloud Social Video Mobile Online publishing Advertising network Core technology development

57.96% 57.41% 58.91% 24.16% 24.95% 22.70% 4.29% 3.95% 4.67% 13.58% 13.70% 13.72%

2011 2012 2013

Banner Search Email Marketing Software Development & Platforms

Financials

USA 48% UK 3% Europe 18% India 1% Asia Pacific 1% Australia 4% Latin America 21% RoW 4%

Geography wise Revenue 2013

Segment Wise Revenue

In USD Millions

204.35 246.91 294.03 210.9 41.01 53.18 22.22 45.63 33.27 37.49 9.36 31.04 50 100 150 200 250 300 350 FY11 FY12 FY13 9MFY14

Revenue EBIDTA PAT

Management Team Globally driving growth initiatives

Suresh Reddy, Chairman and CEO

Suresh is responsible for strategic direction and expansion efforts at Ybrant Digital. Prior to co‐founding two successful companies USAGreetings and Ybrant Technologies, he worked in various roles across different industries in Fortune 500 companies, such as Caterpillar, Chrysler, SBC(PacBell) and Charles Schwab. Suresh holds an M. S. in Engineering from the Iowa State University and a B. Tech. from the Indian Institute of Technology, Kharagpur, India.

Vijay Kancharla, Chief Innovation Officer

Vijay leads the innovations at Ybrant Digital and spearheads its search platform YReach. Vijay has been at the forefront of the internet revolution and has vast experience in building innovative solutions for the online market. Prior to co‐founding USAGreetings and Ybrant Technologies, he worked with Hewlett Packard and Pacific Bell. Vijay holds an M. S. in Computer Science from the University of Louisville and a B. Tech. from the Jawaharlal Nehru Technological University, Hyderabad, India.

Jacob Nizri, President

Jacob Nizri directs the core divisions of Ybrant Digital LTD: Online Media, Lycos, Ybrant Mobile, and Ybrant Fusion, extending their activities over Europe, Asia and the

• Americas. Nizri has successfully led the merger activities, market definition and strategic direction for companies and product lines acquired by Ybrant.
• Mr. Nizri holds two Bachelor degrees in Management & Information Technologies and Computer Education.

Bradley N Cohen, President & Chief Strategy Officer

Brad is responsible to define and drive the strategic initiatives & strategic decision‐making at Ybrant Digital. Brad is also responsible to oversee the M&A activities and integration efforts of the company. Prior to this position, Brad was President ‐ Business Integration & Strategic Initiative. Brad received a BA from the University of Missouri in Marketing and Political Science.

Amreek Singh Sandhu, Chief Financial Officer

Amreek Singh Sandhu is responsible for the overall Financial Management of Ybrant Digital. Amreek has over 28 years of experience in financial management, M&A and fund raising. Before joining Ybrant, Amreek was with Spectrum Power Generation Limited, Hyderabad as its Chief Financial Officer & Company Secretary. Amreek has an M.Com from H P University, Shimla; LLB from Punjab University, Chandigarh; MBA from the Indira Gandhi National University, New Delhi.

Yaniv Ben Atia, CTO

Yaniv Ben Atia is the CTO of Ybrant Digital, and the GM of its Fusion division. As part of his role Yaniv is overseeing Ybrant Digital's R&D activities, and is leading the Company's technical innovation efforts, and the integration of its diverse digital media product. Prior to joining Ybrant Digital, Yaniv was the CTO of Microsoft Israel. Yaniv holds BSc in Computer Science, and is an avid musician and tennis player.

Shahar Shaharabany, General Manager, Finance

He is a seasoned finance professional with broad ranging experience in corporate finance and business operations management. Mr. Shaharabany is skilled at collaborating finance with core business operations, and developing efficient and productive cross‐enterprise alliances across multiple business environments.

• Mr. Shaharabany is a Certified Public Accountant and holds an M.A. in Financial Economics (with distinction) from Tel Aviv University.

Key Growth Initiatives

17 Geographic Expansion

• Extend relationships with

existing customers in new markets

• Eastern Europe, Africa,

China and Korea will be key growth areas

• Win global campaigns from

Fortune 100 customers

Technology Upgrades

• Leverage enormous

technology development strength of LGS

• Creating technologies

capturing new waves of growth and enhancing customer services

Add‐on Services + Consulting + Campaign management + Analysis + Editing Services

• Utilize 1,000+ global

workforce to take increasing wallet share of advertisers budget by providing value added services

Accretive M&A

• Continue to make

acquisitions to build capability and scale

Ride the Mobile and Video Growth Waves

* eMarketer 2012 growth figures for mobile advertising and online video advertising

• Up‐sell mobile and video ad

network offerings to vast existing customer base

• Capture the c.50%* annual

growth in each market

Widen the Network

• Increase advertisers and

publishers network using compelling global proposition and large workforce

Cloud computing Cloud computing Mobile video/web Mobile video/web Campaign analysis Campaign analysis Data management platforms Data management platforms

Advertisers Publishers

1 3 5 6 2 4 Mobile: +47% p.a. Video: +55% p.a.

2.02 3.12 4.56 6.39 7.82 9.30 2011 2012 2013 2014 2015 2016 Online video Ad spending

Organic Growth Led by Nascent Video and Mobile

The boom in mobile and online video advertising is set to benefit online advertising networks with wide reach of advertisers and publishers, as they begin to focus more on these new channels US mobile ad spending, 2010‐2015

Millions and % change Source: eMarketer

US online video Ad spending, 2011‐2016

billions and % change Source: eMarketer

42.1% 54.7% 46.0% 40.2% 22.4% 18.9% 79% 65% 47% 40% 34% 30%

• While mobile handset penetration has reached near saturation in

many markets, mobile advertising is just beginning to become a significant share of the digital advertising market

• Mobile platforms enable more targeted adverts that demonstrate

higher ROI and greater value to advertisers

• Mobile banner advertising, in its infancy today, will grow market

share to make up 36% of the US display advertising market in 2015

• Online video growing rapidly driven by increasing range of video

capable devices, bandwidth increases and growth of online video business models

• As price points for tablets and smartphones come down, digital video

consumption will rise

• Video and mobile are incremental to search and display, not

cannibalistic

• While the delivery platform varies, the same advertisers are

delivering similar messages via many of the same publishers as fixed line internet

• The same advertising networks are well placed to benefit from the

future growth of video and mobile

Visible Roadmap

Growing through

• rganic and inorganic

route Expanding geographic presence to Eastern Europe, China, Africa and Korea Establishing relationships with traditional advertising and media service providers Providing superior client service through a comprehensive service

• ffering

Leveraging the sales network by acquiring under-monetized media Developing local merchant database into the network through local search