World Sports & Media AB a Nordic marketing agency specializing - - PowerPoint PPT Presentation

The Swedish Golf Market

and basic information about the Nordic golf market

(Source: World Sports & Media Surveys, Orvesto, SGF Report 2007 & 2010)

World Sports & Media AB

a Nordic marketing agency specializing in Services & Events in the Sport industry

World Sports & Media AB, Box 27283, 102 53 Stockholm, Sweden

Nordic Golf Shows & Tournaments organize & arrange events and tournaments for the Nordic golf industry , international Tourist offices and Golf clubs & resorts Nordic Golf Marketing Services is primary focusing on the Nordic golf traveler market and act as an agent for International Golf resorts & Tourist

• ffices

Sales Agent & Event Services is focusing on the Nordic golf traveler market, targeting Nordic golf travelers interested in travel & accommodation packages to famous golf and sport events in the world. This division also assist third party golf tournaments with marketing services and expertise

World Sports & Media AB

is build on three revenue streams

• WSM have 15 years experience of Promotions & Events within

golf tourism and strategic marketing in the biggest golf market in Europe.

• WSM organise and implement golf- strategies, events, seminars,

workshops and presentations in the Nordic countries.

• WSM Organization & Staff is based in Stockholm, with project

based and cost efficient professional consultants in all Nordic countries.

• WSM have an updated database of golf- tour operators, travel

agents, clubs, airlines and media in the Nordic region.

World Sports & Media AB

know how & Resources

The Nordic Golf Travelers spends yearly more than 1.000 million Euros

• n golf travels, if we make the assumption that Sweden represents about

60% of the market. More than 75% is spent traveling to foreign countries! There are1.500.000 Golf players where 1.000.000 are licensed via a Federation There is a total of 1.100 golf clubs were the majority only can be open 6 months per year due to the Nordic weather

The Nordic Golf Traveler Market

facts

142.000 people playing golf. 30% of the golfers are women and 70% are men. 150 golf courses The average number of members in a golf club is 950

The Finnish Golf Traveler Market

More than 173.000 people are playing golf. 28% of the golfers are women and 62% are men. 180 golf clubs 60,3% of the Golf Clubs are located on Jylland 30,3% of the Golf Clubs are located on Sjaelland 07,2% of the Golf Clubs are located on Fyn 02,2% of the Golf Clubs are located on Bornholm The average number of members in a golf club is 966

The Danish Golf Traveler Market

More than 120.000 people are playing golf. 27% of the golfers are women and 73% are men. 189 golf clubs 40% of the golfers are located near the capital city Oslo 50% of the golfers are between 30 - 50 years old The average number of members in a golf club is 667

The Norwegian Golf Market

Sweden has 1 million people playing golf. More than 500.000 are licensed with in the Swedish Golf Federation 35% of the golfers are women and 65% are men. 500 golf courses connected to SGF. Sweden has additional100 pay&play courses. The average number of members in a Swedish golf club is 1.100

The Swedish Golf Market

The golf players in Sweden spends yearly more than 450 million Euros on golf travels, more than 75% is spent traveling to foreign countries! The largest traveling destinations from Sweden are Spain, Great Britain, Thailand and an increasing number of people are going to Turkey! 1.000.000 travels are yearly made by Swedes to Spain!

The Swedish Golf Traveler

• Active people who are loyal to golf
• High consumers of: Consumer goods, Travel and Durable

goods

• 50% of the golfers have at least SEK 50 000 in family

income/month

• 90 % are car owners
• 70 % are saving in funds or stocks
• 60 % live in a detached property/villa
• 45 % live in the Stockholm, Gothenburg or the Malmö area

The Swedish Golf Traveler

Most Swedes book their golf trips on Internet (76%). Golf trips are primarily booked direct with Golf resorts (49%). The biggest influence in choice of destination has Golf Media (57%), secondly Golf Clubs (20%), Tour Operator (19%) & Golf Pro 3%.

How Swedes chose & book golf travels

Sweden: Svensk Golf(441.000 readers), Golf.se,(218.000 individual visits

/month,) Golf Digest (88.0000 readers), Golf Resan (print run 45.000 copies), Red Tee ((43.000 readers) women magazine)

Denmark: Dansk Golf (92.000 readers), Golfavisen (78.000 readers) or

Golf Magazinet (20.000 readers)

Norway: Norsk Golf (print run 77.000 copies (122.000 readers) Finland: Finsk Golf (100.000 copies), Golf Digest (print run 20.000 copies)

Golf Media

in the Nordic countries

84% will travel outside Sweden, primary to a European destination 70% plan to travel more often and 39% travel 3 times/year 68% of the travels are made in the spring & autumn 24% is during winter

Where & When do Swedes travel

Access to tee times Quality of the golf course Direct flights Living close to the golf course Weather & different nature experiences Excellent food & drink

Most important criteria for Swedes choosing a golf destination

There are more than 60 Golf Tour Operators in Sweden Normally three different Categories of Golf Tour Operators

Charter – Private & Business – WEB based Operators

Major Golf Tour Operators are

Ving, MyTravel, Fritidsresor, Golf Plaisir, Birdie Golf Tours, Gothia Golf Tours, Easton Golf, Out Of Bounds, Golf Tours, GolfStore Travel, Golf World Travel

Swedish Golf Tour Operators

The Nordic Golf Travelers Network

World Sport & Media will the 23rd of February 2012 arrange, for the 5th consecutive year, the custom made B2B meeting forum The Nordic Golf Travelers Network (NGTN) in Stockholm. It is assisting international golf countries and destinations to meet the Nordic golf industry and manage hundreds of pre-booked meetings. NGTN offer each participant a minimum of ten 15 minutes appointments and a spectacular VIP evening with the Swedish golf traveling market. The event is visited by the directors and top management from Nordic Golf Tour

• perators, Golf Club directors, Golf Pro´s and Golf Journalists.

market ing Opportunities

Increase your Nordic market awareness

Contacts Sebastian Medlock sebastian@nordicgolfshow.se +46 (0)768-510558 Peter Lundgren peter@worldsports.se +46 (0)733-414210

World Sports & Media AB, Box 27283, 102 53 Stockholm, Sweden

World Sports & Media AB

a Nordic marketing agency specializing in Services & Events in the Sport industry

Increase your Nordic market awareness as a quality golf destination & generate new golf tourists

• Reach 1.000.000 golf contacts
• Inform & Educate Nordic Golf Media
• Create Nordic Golf Ambassadors
• Build a relationship with Quality Golf Clubs in Sweden, Denmark & Norway
• Establish a co-operation with major golf tour operators and Airlines
• Generate new golf tourist from the Nordic countries.

Nordic market awareness