Atlas E-Sports Organization Business Proposal George Pollock Who - - PowerPoint PPT Presentation

Atlas E-Sports Organization

Business Proposal

George Pollock

Who Are We?

Atlas E-sports is a brand new E-Sports organization looking to create exiting new teams to play in competitive gaming scenes across the globe. We are currently in the process of acquiring rosters for competitive play in the League of Legends scene as well as DOTA 2 and StarCraft 2.

The Business

The business itself will focusing on bringing near professional players who are ranked highly within there current games and providing them with a chance to showcase their skills on the professional scene. With new talented players been given this opportunity, we hope to gain a large fan base in which we can create a large community where the business can thrive and grow.

The Market

Over the part few years, E-sports has grown substantially gaining huge support due to popularity of competitive gaming. The amount of organizations

• f have grown massively because of the popularity meaning this is the perfect

time to start up a company in this industry.  71,500,000 - the number of people that watched E-sports in 2013.  2,874,380 - the number of the largest prize pool in E-sports thanks to Valve and their DOTA 2 tournament.  32,000,000 – The amount of people that watched the League of legends season 3 world final.

Statistics courtesy of Red Bull E-sports.

As you can see, the target audience and demand is there for this project to be a success.

Financing

My last choice is a private investor. This is usually an individual who injects money in the business start-up, but is only interested in the money in most cases. Furthermore, they can also take part ownership and have a say in how the company is run. When financing a new e-sports organization, there are a few ways to go about it. My personal first choice would be an Angel Investor, someone who invests money into the start up, not only for money but because they are interested in the business and what it does. The only downside to that is that I will have to give up part of the ownership. Another way is to get a start-up bank loan. This is a set amount of money that will have to be paid back monthly but at a higher cost due to interest. Even though this is a higher risk because

• f the interest, the pay-off is more rewarding because you will more often than not get a larger

amount of money compared to that of an investor. Meaning you can use that money to draw in high quality players which in turn gains sponsors.

Resources

The list that follows is the equipment and software I will need:  Branded Clothing and Merchandise  Website

Opportunities

• Gain a large fan base
• Sponsorship opportunities
• Gain Contacts
• Be your own boss
• Make managerial decisions
• Opportunity for expansion

SWOT Analysis

Threats

• Competition and rival teams
• Team being unsuccessful
• Pressure to perform
• Maintaining player wages
• Decrease in support for E-sports

Strengths Weaknesses

• Advertising
• Time management
• Creating a company Identity
• Lacking in Experience
• Lack of Market knowledge
• Poor math skills
• Bad at prioritization

Goals and Success

What Is Needed For Success?:  Strong Fan base  Sponsorship and notoriety  Knowledge of Industry  High quality performance  Good advertising  Professionalism Short term Goals:

 Hire players and enter tournaments  Gain Sponsorships  Become financially stable and begin paying back loan

Long Term Goals:

 Gain a strong Fan base  Have success at large tournaments  Expand into different platforms and Games

USP

Our unique selling point is our will to succeed and strong belief in a strong community. As a team, we intend to gain success as quickly as possible and become the best. We intend to bring a larger amount of community to pro communication via forums and frequent AMA sessions. We intend to hold meet-ups and tutoring sessions for fans and wannabe pro players alike.