WordPress Workshop Terri Orlowski beyond the office About Terri - - PowerPoint PPT Presentation

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WordPress Workshop Terri Orlowski beyond the office About Terri - - PowerPoint PPT Presentation

WordPress Workshop Terri Orlowski beyond the office About Terri Founded beyond the office in 2006 Specialize in WordPress, websites & email marketing templates Certified Internet Webmaster Internet Marketing Virtual Assistant


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WordPress Workshop

Terri Orlowski beyond the office

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SLIDE 2

About Terri

  • Founded beyond the office in 2006
  • Specialize in WordPress, websites &

email marketing templates

  • Certified Internet Webmaster
  • Internet Marketing Virtual Assistant
  • IVAA EthicsCheck Certification
  • @torlowski
  • facebook.com/beyondtheoffice
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What is WordPress?

  • “WordPress is web software you can use to

create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.” (from WordPress.org)

  • First released on May 27, 2003, by Matt

Mullenweg as a fork of b2/cafelog. (Wikipedia)

  • As of 02/11, WP 3.0 had been downloaded over

32.5 million times.

  • WordPress is used by over 13% of the

1,000,000 biggest websites.

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SLIDE 4

WordPress.com

  • Free
  • Custom Domain ($)
  • Free hosting (limited)
  • Limited Themes
  • Limited Plugins
  • Automatic backups and

upgrades

  • Hosted across servers,

can handle traffic

WordPress.org

  • Free (to download)
  • Custom domain ($)
  • Requires Hosting ($)
  • Unlimited Themes
  • Unlimited Plugins
  • Responsible for your own

backups & upgrades

  • Your-choice hosting*

.com vs. .org

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SLIDE 5

How to Install WordPress?

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SLIDE 6

One-click installation

  • Quick & Easy install available from

most web hosts

 Not all hosts use Fantastico, but most offer some

  • ne-click installation option
  • Good option for non-techies
  • Not as secure as manual installation
  • Takes about 3-5 minutes
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SLIDE 7

“Famous 5 Minute Install”

  • Some technical experience required
  • Download latest version from WordPress.org
  • Create MySQL Database & User
  • Edit wp-config-sample.php
  • Rename to wp-config.php
  • Upload WordPress files (FTP or File Manager)
  • Go to site to activate install script

*may take longer than 5 minutes depending on your computer speed and Internet connection

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  • DB_NAME (line 19)
  • DB_USER (line 22)
  • DB_PASSWORD (line 25)
  • DB_HOST (line 28)
  • Authentication Unique Keys & Salts (lines 45 -

52)

– https://api.wordpress.org/secret-key/1.1/salt/

  • Table Prefix (line 63)

wp-config.php

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SLIDE 9

WordPress Security

  • Remove or neuter the

admin account

  • Non-default table prefix
  • Hide version &

Generator meta tag

  • Regular Updates
  • Strong Password
  • .htaccess in /wp-admin
  • Security Plugins
  • Be choosy about

theme & plugin sources

  • File permissions
  • Move wp-config.php
  • Good Host
  • Regular Backups
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Plugins - Security

  • Semisecure Login Reimagined
  • User Locker
  • WP Security Scan
  • WP Optimize – use to rename admin account &

remove post revisions to decrease db size

  • WordPress File Monitor
  • Akismet (Bad Behaviour, Spam Karma, Disqus)
  • SEO Ultimate – (404 monitor)
  • Bluetrait Event Viewer (BTEV)
  • Theme Authenticity Checker (TAC)
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SLIDE 11

Plugins - Backup

  • WP DB Backup
  • WordPress Backup by BTE
  • Backup Buddy ($)
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SLIDE 12

Plugins – Other Useful Stuff

  • Gravity Forms ($)
  • Google XML Sitemaps
  • Sexy Bookmarks
  • WordPress Editorial Calendar
  • WP Google Analytics
  • WPtouch (free or $)
  • All in One Webmaster (free or $)
  • Broken Link Checker
  • Simple URLs
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SLIDE 13

Plugins

  • Where to find plugins?

– http://wordpress.org/extend/plugins – IVAANet (ask for recommendations)

  • What are your favorite plugins?
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What about themes?

  • StudioPress
  • ithemes
  • WooThemes
  • ElegantThemes
  • Frameworks

– Thesis – Genesis – Headway

  • wordpress.org/extend/themes (free, use with

caution)

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SLIDE 15

WordPress for Podcasting

  • Simple – link to an audio file from a post
  • Podpress plugin
  • PowerPress by blubrry.com
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WordPress for Newsletter

  • WordPress/Feedburner

– Add a new category (ie Newsletter) – Exclude this category from Category list – Exclude regular blog posts from newsletter category – Create new feed in Feedburner for your category – Enable email subscriptions in Feedburner for that feed – Get code from Feedburner for subscription & put it in a widget – Enable full text feeds in WordPress Settings – Publish post in newsletter category and let Feedburner take care of the rest

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WordPress for Newsletter

  • Use RSS feed option with your favorite mail

service (MailChimp, Aweber)

  • Get code for signup box and put it in a widget,

page or post on your site

– MailChimp List Subscribe Form plugin – Gravity Forms Pro add-on plugin for MailChimp – Aweber Web Form Plugin

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SLIDE 18

WordPress for Newsletter

  • ALO EasyMail Newsletter

– Track/manage subscribers in WordPress – Can send to additional email addresses – Merge tags available for subscriber names, post titles, excerpts, etc. – Can create HTML or plain-text email messages – Scheduled sending – Reports and stats

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SLIDE 19

How do you use WordPress?

  • Website
  • Blog
  • Video Blog
  • Podcast
  • News Site
  • Membership Site
  • Social Networking Site
  • Project Management
  • E-commerce
  • Forums
  • Article Directory
  • Invoicing
  • Newsletter
  • Photo Blog
  • Business Directory
  • Contact Manager
  • Online Job Portal
  • Online Classifieds
  • FAQ Portal
  • Ticket System
  • Wiki
  • Digg Clone
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SLIDE 20
  • Questions?
  • Comments?
  • Tips?
  • Suggestions?
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Thank you!

WordPress Workshop

Terri Orlowski, beyond the office terri@beyondtheoffice.com @torlowski facebook.com/beyondtheoffice beyondtheoffice.com/summit11