WordPress I Day 7 1 Tuesday, June 18, 13 Moving Your WordPress - - PowerPoint PPT Presentation

WordPress I

Day 7

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Tuesday, June 18, 13

Moving Your WordPress Site (within the same domain)

How do I move files from a \wordpress sub- directory to the site root?

• A common request.
• Unlike a basic HTML site, we can't simply move

the folder contents and be done.

• To move a WordPress site, we need to follow a

5-step process.

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Five Steps

• 1. Back up the existing HTML site (all the files and

folders).

• 2. Change the WordPress site location.
• 3. Move the contents of the \wordpress folder to

the root.

• 4. Update any URLs in the content that reference

the old directory structure.

• 5. Update your permalinks.

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Step 1: Backup existing site

• Using FTP or cPanel File Manager.
• Copy all of the files in the root folder

down to your local computer.

• Copy everything except for the

\wordpress folder.

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Step 2: Change the WordPress site location

• Login to the WordPress Admin and navigate to

Settings->General.

• Change the WordPress Address and Site Address

fields to the domain name.

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Step 3: Move the \wordpress directory contents

• Using FTP client or cPanel File

Manager.

• Move the entire wordpress folder

(including all sub-folders) up one level to the root of the domain.

• After this is done, you can delete the

empty \wordpress folder.

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Step 4: Update URLs in Your Content

• Images and files uploaded using the WordPress editor will have
• ld URLs using the \wordpress\ folder.
• These are stored in the WordPress database.
• Can use a WordPress Plugin to make these updates instantly.
• Install the Velvet Blues Update URLs plugin.
• Once installed, go to Settings->Update URLs in your WordPress

Admin.

• Enter your old URL and new URL, the plugin takes care of the

rest.

• Once complete, deactivate the plugin - it's no longer needed.

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Velvet Blues Update URLs

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Step 5: Update Permalinks

• If custom permalinks are enabled, they will need to

be set up again.

• Insures that WordPress can update the .htaccess

file in the new directory that it lives in.

• The .htaccess file is resides in the home directory of

WordPress.

• Now that we've moved WordPress, we need to

"reset" permalinks which will update the .htaccess file.

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Re-setting Permalinks

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Moving Your WordPress Site (to a different domain)

• Several migration tools exist
• Some are free
• One of the best and easiest to use is

BackupBuddy

• $80 for 2 sites

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Break

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Search Engine Optimization

• SEO - A complex and changing topic.
• Goal: To deliver the most useful,

reliable, and best-quality web pages that meet search parameters.

• Put yourself in the shoes of your site

visitors...think about what they are searching for.

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Good WordPress SEO

• Be mindful that the way in which a

theme works (or doesn't) can impact your SEO success

• Viewing the code behind a rendered

WP page can reveal a lot about your theme's SEO effectiveness

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SEO Best Practices

• Useful whether you are using WordPress or not
• Plugins like All-In-One-SEO and Yoast's

WordPress SEO can handle many of these if properly configured

• There is no one "silver bullet" when focusing on

SEO - if one comes close, it is writing good and timely content

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Practice #1: Titles

• Keep it succinct: 120 characters max , 60

characters is even better.

• Be Up front - keep you keywords at the

beginning.

• Most WP themes will construct a title tag in

the form of:

<title> [post title] - [site title] </title>

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Practice #2: Meta Tags

• Many still focus on the KEYWORDS

meta tag unnecessarily - see http:// yoast.com/meta-keywords/

• The DESCRIPTION meta tag is still

valuable - often what you see in the search results page

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Practice #3: Headings (H1, H2, ...)

• Make sure your theme is properly

using Headings in their proper order, i.e., H1 before H2, H2 before h3,...

• Don't use headings purely for styling
• that's why we have CSS

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Practice #4: Proper Links

• Create your hyperlink text something
• ther than "click here".
• Use a description or the name of the

document or page to which you are linking.

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Practice #5: Image Attributes

• Be sure to provide a good succinct description

in the alt tag of each image.

• Search engines will consider this text when

indexing your page.

• Additionally, there is some discussion that

search engines may also give a bit of weight to the terms that appear in the image file name.

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Practice #6: No Flash

• Flash and Search Engines don't play

nice.

• Flash also has limitations with certain

mobile devices (*cough* iOS *cough*).

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Practice #7: Sitemaps

• Two types of sitemaps: those that are meant

to help human visitors navigate your site and...

• Those that are used by search engines to

prioritize the content of your site.

• Lists all pages, posts, content and when this

content was created/updated.

• Google XML Sitemaps plugin

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Practice #8: Include Social Media

• Build relationships via social media

networks.

• Remember these relationships are give

AND take.

• Make Social Media part of your release

strategy.

• Relationship building contributes to...

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Practice #9: Build "Organic" Links

• Search engines still give high value to

the number of "other" sites that link to your site.

• Avoid link farms or those who say they

can "put you at #1 in the search results".

• Write original and quality content...and

they will come.

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Practice #10: Content, Content, Content

• Write your OWN content.
• Write NATURALLY.
• Include KEYWORDS but don't artificially

increase their density.

• Even if the search engines don't see it,

your site visitors can see a "spammy" page.

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