WooCommerce WooCommerce Online Marketing Online Marketing Black - - PowerPoint PPT Presentation

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WooCommerce WooCommerce Online Marketing Online Marketing Black - - PowerPoint PPT Presentation

Mar 30, 2024 629 likes •839 views

WooCommerce WooCommerce Online Marketing Online Marketing Black Belt Ninja Style Black Belt Ninja Style Online Marketing White Hat Tips & Tricks Every Woo Store Owner Must Know To Run Successful & Profitable Retail Shops. By Emanuel

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By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

Online Marketing White Hat Tips & Tricks Every Woo Store Owner Must Know To Run Successful & Profitable Retail Shops.

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WooCommerce Online Marketing

Black Belt Ninja Style

WooCommerce Online Marketing

Black Belt Ninja Style

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SLIDE 2

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

Who’s Emanuel “Manny” Costa?

  • WMH Officer at High Tech Web, INC
  • Brazilian/American
  • WordPress Enthusiast
  • Experience:

○ 22 years Web Dev. ○ 18 years eCommerce ○ 10 years Online Marketing ○ 28 year BJJ

  • Also run my own online store.

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SLIDE 3

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

What we will cover today

  • SEO (On and Off Site, Competition and Keywords);

○ Use search engines to drive traffic.

  • SEM (PPC, Local Ads, Competition and Keywords);

○ Paid search engine traffic.

  • Email Marketing (dos and donts, etc)

○ Building trust with buyers.

  • Social Media Marketing (Tips and Tricks)

○ Leveraging social media sites

  • Landing Pages;

○ Convert visits into sales.

  • Conversion/Sales Tracking;

○ Monitor results and fine tune efforts.

  • WooCommerce Online Marketing Automation Tips

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By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

How to Become a Black Belt?

  • Definition:

“A person proficient in some particular skill or endeavor; an expert;”

  • Fact:

“Martial artists average 7 years to become an expert (Black Belt). Same applies to almost anything else. Sports, speciality, subject, programming, marketing. etc.”

  • Problem:

“Businesses can’t wait 7 years to get ROI and be profitable.”

  • Solution:

“Stand on the shoulders of giants”. “Use WordPress, WooCommerce and learn from other people's experiences”. “Stalk gurus, experts, follow masters and black belts”.

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SLIDE 5

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

Where’s my Black Belt?

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“When the student is ready the teacher will appear.”

Mabel Collins (1885) Gracie Brazilian Jiu Jitsu and WordPress. What these two have in common? http://goo.gl/Fdq7Di

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SLIDE 6

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

How to start?

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You=> WP+WOO+Tools=> And now? What’s next?

Motivation, Endurance, Energy, Enthusiasm. Learn, Experiment, Try, Move Fast. Break things! Your business, your goal: The big picture and the details.

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SLIDE 7

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

eCommerce / The big picture

Do the website is just the “tip of the iceberg”

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What people see? WEBSITE ONLINE MARKETING

What people don’t see? ONLINE MARKETING STRATEGY, PLAN, ACTIONS

FULFILLMENT CUSTOMER RELATIONSHIP INVENTORY MANAGEMENT WAREHOUSE MANAGEMENT SUPPLY CHAIN SHIPPING MANUFACTURING OUTSOURCING

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SLIDE 8

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

Online Marketing / The Details

Online Marketing is Endless Marathon, Not a Sprint!

“While some online marketing tactics can bring instant results, the overall success of your brand's online marketing strategy requires long-term planning. “

STRATEGY | PLANNING | ACTIONS | REPORTS | REPEAT 1. Set Realistic Goals; 2. Warm Up; 3. Pace Yourself; 4. Stay Active; 5. Finish Line and Beyond

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SLIDE 9

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

SEM Tips & Tricks

  • SEM = Search Engine Marketing

Is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

○ PPC Campaigns ■ Competition Analysis ■ Keywords Research/Negative Keyw. ■ Effective Ads/Local Ads/Product Ads ■ Monitoring / Tracking* ○ Adwords Best Practices https://goo.gl/Q3v0yj

  • Next: SEO

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SLIDE 10

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

SEO Tips & Tricks

  • SEO = Search Engine Optimization

○ Onsite

■ SEO 101. Best beginners guide:

  • https://goo.gl/wpfwqf
  • https://yoast.com/wordpress-seo/

■ Yoast SEO/ Google Analytics Plugins; ■ Master Google’s Webmaster tool ■ Write Great Product Titles, Meta Desc. and Content;

  • Great SEO plugin: http://goo.gl/S2e9Zx

■ Blog frequently (relevant content to the customer) ■ Whole 9 Yards (Images, H Tags, Semantic, etc):

  • Google SEO 200 factors http://goo.gl/31jQow

■ Use Google’s Knowledge Graph: http://goo.gl/dRnERm

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SLIDE 11

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

SEO Tips & Tricks

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○ Offsite (After done great Onsite SEO). Good for High Competition Keywords

■ Motivate customers/partners/vendors:

  • Share your content
  • Make reviews;

■ Guest blog; ■ Sponsor related sites; ■ Credible experts reviews; ■ Submit to relevant directories; ■ Link baiting

  • Interactive tools
  • Leadership articles
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SLIDE 12

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

Landing Pages Tips & Tricks

eCommerce Landing Pages: 1. Best Free Tools for Building Landing Pages: ○ http://goo.gl/OpvyHo 2. Upselling and Cross Selling (related products) 3. A/B Testing. 4 plugins to set up AB test: http://goo.gl/in5HHK 4. Plugins to help build landing pages: ○ OptimizePress System ○ GravityForms, NinjaForms, CalderaWP 5. Effective revenue generation popups: http://goo.gl/LpxyV4 ○ OptinMonster ○ JustUno

  • 6. Sample landing page/site: http://healthydogtreats.com/
  • 7. Do tracking! (will talk more later)

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SLIDE 13

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

Email Marketing Tips & Tricks

  • Email Marketing

○ Customize Woo Emails ○ Subscription/Signups (optinmonster, bounce plugin)

  • Do’s and Dont’s (promotional emails)

○ Do keep the pace. Do read Can-Spam Act. ○ Do follow best practices: https://goo.gl/JRcs2m ○ Do not spam ever! Do not email yourself. ○ Do not email too often, let them know upfront.

  • Plugins

○ MailPoet (Elastic Email) ○ GravityForms ■ MailChimp, Constant Contact add ons.

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SLIDE 14

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

Social Media Tips & Tricks

Social Media

  • Don’t Be A One Trick Pony!
  • Facebook

○ Promote for more than one day ○ Find related audiences ○ Be social ○ Automate but check results & fine tune.

  • Twitter (Periscope)
  • Pinterest
  • Instagram
  • Google+ / YouTube
  • Blab.im
  • Others

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SLIDE 15

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

Tracking Tips & Tricks

  • Conversion and Sales Tracking

○ Google Analytics ■ Plugins: Yoast, Woo Oficial GA: https://goo.gl/tJS3TK ■ Custom eCommerce Reports ○ Google Adwords ○ Social Media Pixel Tracking ○ Track Everything: ■ Goals, Leads and Actions; ■ Bounces, Time on page, Demography; ■ Popular webpages; ■ Email Campaigns ○ Monitor everything, campaigns, ads and keywords ROI: ■ CPA/CPS is the key factor for online success

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By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

Online Marketing Automation

  • What is Online Marketing Automation?

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AMAZON Resources:

  • Automate your WooCommerce Store http://goo.gl/QIjK45
  • Automate Woo Email Marketing Tactics: https://goo.gl/V8tqgb
  • Marketing Software for Woo Stores: http://goo.gl/R0y2Ph
  • Post Purchase Email Plugin: http://goo.gl/1biPxK
  • Abandoned Cart Email Plugin: https://goo.gl/SDNRPk
  • Lead tracking plugin (freemium): https://goo.gl/uy0e8o
  • Chris Lema’s on WordPress Marketing Automation: http://goo.gl/69Nxxw

Marketing Automation FAQ: http://goo.gl/eB4UR8

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SLIDE 17

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

Future of Online Marketing?

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  • Use contextual marketing

○ Sign up potential users up ( http://optinmonster.com/ ) ; ○ Learn from the current and potential customers;

  • Promote User-Generated Content (UGC) A Priority

○ Reviews/Ratings/Photos/Videos/Shares/Tweets/Etc ○ Combine w/ Loyalty program (or coupon promotion)

  • Do you sell in other countries or to non-native english speakers?

○ http://goo.gl/v54hxQ

  • A/B test everything

○ Checkout Process / Landing Pages/ Campaigns / Posts / Product Pages http://goo.gl/wMo2kI

  • Learn Remarketing/Retargeting and dynamic remarketing: https://goo.gl/bp7Uej
  • Google’s RankBrain: http://goo.gl/bZqgFV
  • Further reading: What online marketing will look like in 2020: http://goo.gl/UGsARx
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SLIDE 18

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

Additional Resources

Tank: So what do you need? Besides a miracle. Neo: Guns. Lots of guns.

  • ZMOT: https://goo.gl/QA1Bxx
  • Online Marketing/eCommerce

InfoGraphics Collection: https://goo.gl/KRpSY7

  • Online Forums: WarriorForum/BlackHatWorld/FB YCDI
  • Learning Sources:

http://goo.gl/zL1KXl (Lynda) https://goo.gl/Kv9Usd (eCommerce University) http://goo.gl/rbU8DS (Woo Marketing Extentions/Plugins)

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SLIDE 19

By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

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What’s Next?

Conclusion:

  • Practice makes perfect;
  • The black belt ninja guide to

learning everything online: ○ Google It! Google Again! ○ Learning Communities ■ Online ■ Offline

  • TED Talk: Nerd’s Guide to Learning Everything Online:

http://goo.gl/XrE7QD

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By Emanuel “Manny” Costa. @emanweb. October/2015. Las Vegas WooCommerce Meetup.

Thank You!

Comments? Suggestions? Questions?

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Download Presentation at: https://goo.gl/J3656K