SLIDE 1
Women’s Gambling Survey 2019
SLIDE 2 Genera Networks recently sent out the Women’s Gambling Survey to women around the world. We were happy to see some great responses and insights come out of the
- survey. The purpose of the survey is to get a better understanding of what
encourages and discourages women from playing, and gain some insights into their views on the regulated operators and the industry in general.
SLIDE 3
Close to half of the respondents are in the 35- 44 age group, followed by 25-34 and 45-54.
Which Age Group Do You Belong To?
SLIDE 4 Respondents were from the following countries:
India South Africa Italy Netherlands Romania Switzerland France Hungary Bulgaria Latvia Poland UK Croatia Sweden Canada United States Australia Brazil Chile
What Is Your Country Of Origin?
SLIDE 5
Approximately 1/3 of the respondents said that they were players
Do You Play Any Of The National Lottery Games? These Include Scratch Cards, Euromillions, etc.
SLIDE 6
Players
SLIDE 7
We were surprised to find that most of the players went to the retailer to play. However, when we asked them what products they purchased, many said Scratch Tickets.
Where Do You Play (Check All That Apply)?
SLIDE 8 The overwhelming majority played Scratch
was the lottery, followed by Sports Betting and Bingo.
Which Products Do You Play?
SLIDE 9
We see that players want to be entertained, first and foremost. The second drivers to play are the desire to win a jackpot and the low cost of entry.
What Encourages You To Do So?
SLIDE 10 Do You Tell People You Play? (If No) Why Not?
Examples of ‘Other’:
- Doesn’t come up
- Irrelevant to things I
discuss with others
SLIDE 11
Non-Players
SLIDE 12
An overwhelming majority of non-players thought that gambling was a waste of money and the odds were bad. Other: Not Interested
What Are Your Reasons For Not Playing?
SLIDE 13
Non-players listed Frequent Wins and Connection to Social causes as things that would encourage them to play. Social Media connection and Creating a customized user profile (i.e. avatars, images), were not indicated as being of interest.
Which Of These Features Would Encourage You To Play?
SLIDE 14
Both Players and Non-Players
SLIDE 15 What Is Your Impression Of The National Lottery?
Player Non-Player
We see that over 10% of non-players have a very negative perception of their respective national lottery, compared to 0 in the player category. Players were largely neutral.
SLIDE 16 To What Level Do You Agree With The Following Statement: ‘In General, I Think Gambling Is Bad For You’?
Player Non-Player
Players, in general, had a neutral response, whereas their non-player counterparts strongly felt that gambling was bad for people
SLIDE 17 To What Level Do You Agree With The Following Statement: ‘Gambling Advertisements on Media Should Be Banned By The Government’?
Player Non-Player
Close to half the non-players strongly agree that gambling advertisements should be banned.
SLIDE 18
We thank all of the respondents for the Women’s Gambling Survey for 2019. We hope that you've found the results interesting! Please visit us at www.generanetworks.com if you'd like to know more about what we do.
