Winning Public Support g pp for EFNEP EFNEP Coordinators’ Conference Thursday, March 12 th , 2009 Washington DC
“All Politics is Local” . Tip O’Neill, former Speaker of the House
The “R O I ” Cycle The R.O.I. Cycle Make a positive Deliver quality, difference in the relevant, and , lives of individuals, , accessible families, educational communities programs Receive more public investment
Multi parts of the Puzzle Multi- parts of the Puzzle University Lobby Team Public Support for Extension Staff & Media Citizen Advocates
In your leadership role In your leadership role…..
A “local politics” litmus for EFNEP programs/services � Have you demonstrated the “public value” in terms of � Have you demonstrated the public value in terms of benefits (not features) for constituents of local elected officials? � Have you given evidence of leverage, collaboration, partnerships and fiscal responsibility? � Have you made this case as part of an on-going, sustainable community impact? � Have you framed your case in terms of “what’s in it for him/her as a local elected official?
It’s All About Relationships It s All About Relationships � Know the players � Keep them informed � Keep them K th involved � Keep them happy � Keep them happy
Local Stakeholder Analysis Local Stakeholder Analysis High Influence & High Influence & Diffi Difficult Access lt A Easy Access Low Influence & Low Influence & Difficult Access Easy Access
Mapping Stakeholders Mapping Stakeholders + Adversaries: high stakes Partners: high support low support high stakes ↓ ↑ ↑ _ + + Allies : Resistors: low stakes high support low support low stakes low stakes → _ Beyond Bureaucracy : The Public Strategies Group, Inc.
“If communication is not your top priority, all other priorities are at risk ” i iti t i k ” …… The Aronson Partnership, Inc
You and your team can effectively influence Congress effectively influence Congress without leaving home… � Your funders care about issues that affect people, especially their people � They have access to lots of information, but not much time to digest and make best use of it � They talk to many people about the same issue � They pride themselves in being problem solvers � They pride themselves in being problem solvers
“Never doubt that a small group of thoughtful, committed citizens f th htf l itt d iti can change the world. Indeed it’s the only thing that ever has.” t s t e o y t g t at e e as ---Margaret Mead
Contact Info: Contact Info: -------------------------------------- Jeanne Dolan Markell University of Minnesota Extension Office of the Dean & National Association of Counties Ralph L. Tabor Extension Fellow 25 Massachusetts Ave NW; Suite 500/Washington DC 20001 Direct : 202-661-8805; Cell : 612-384-8719 jmarkell@naco org or marke002@umn edu jmarkell@naco.org or marke002@umn.edu
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