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Winning Public Support g pp for EFNEP
EFNEP Coordinators’ Conference Thursday, March 12th, 2009 Washington DC
Winning Public Support g pp for EFNEP EFNEP Coordinators - - PowerPoint PPT Presentation
Winning Public Support g pp for EFNEP EFNEP Coordinators - - PowerPoint PPT Presentation
Winning Public Support g pp for EFNEP EFNEP Coordinators Conference Thursday, March 12 th , 2009 Washington DC All Politics is Local . Tip ONeill, former Speaker of the House The R O I Cycle The R.O.I. Cycle Make a
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The “R O I ” Cycle The R.O.I. Cycle
Make a positive difference in the lives of individuals, Deliver quality, relevant, and , families, communities , accessible educational programs Receive more public investment
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Multi parts of the Puzzle Multi- parts of the Puzzle
University Lobby Team Public Support for Extension Media Staff & Citizen Advocates
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In your leadership role In your leadership role…..
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A “local politics” litmus for EFNEP programs/services
Have you demonstrated the “public value” in terms of Have you demonstrated the public value in terms of
benefits (not features) for constituents of local elected
- fficials?
Have you given evidence of leverage, collaboration,
partnerships and fiscal responsibility?
Have you made this case as part of an on-going, sustainable
community impact?
Have you framed your case in terms of “what’s in it for
him/her as a local elected official?
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It’s All About Relationships It s All About Relationships
Know the players Keep them
informed K th
Keep them
involved
Keep them happy Keep them happy
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Local Stakeholder Analysis Local Stakeholder Analysis
High Influence & High Influence & Diffi lt A Easy Access Difficult Access Low Influence & Low Influence & Easy Access Difficult Access
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Mapping Stakeholders Mapping Stakeholders
+
Adversaries: high stakes
low support
Partners:
high support high stakes
↓
↑
_
+
↑
Resistors:
low stakes low support
Allies:
high support low stakes
+
low stakes
→
_
Beyond Bureaucracy : The Public Strategies Group, Inc.
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“If communication is not your top priority, all other i iti t i k ” priorities are at risk ”
……The Aronson Partnership, Inc
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You and your team can effectively influence Congress effectively influence Congress without leaving home…
Your funders care about issues that affect people,
especially their people
They have access to lots of information, but not much
time to digest and make best use of it
They talk to many people about the same issue They pride themselves in being problem solvers They pride themselves in being problem solvers
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“Never doubt that a small group f th htf l itt d iti
- f thoughtful, committed citizens
can change the world. Indeed it’s the only thing that ever has.” t s t e o y t g t at e e as
- --Margaret Mead
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Contact Info: Contact Info:
- Jeanne Dolan Markell
University of Minnesota Extension Office of the Dean & National Association of Counties Ralph L. Tabor Extension Fellow 25 Massachusetts Ave NW; Suite 500/Washington DC 20001 Direct: 202-661-8805; Cell: 612-384-8719
jmarkell@naco org or marke002@umn edu jmarkell@naco.org or marke002@umn.edu