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The Changing Landscape of Digital Giving
Aid for Africa Member Meeting May 2, 2014
A little about me
Caryn Stein Content Strategist, Network for Good Mission: Empower and inspire online fundraisers. Reach me: @caryn74
The Changing Landscape of Digital Giving From Donation Pages to - - PowerPoint PPT Presentation
The Changing Landscape of Digital Giving From Donation Pages to - - PowerPoint PPT Presentation
The Changing Landscape of Digital Giving From Donation Pages to Mobile Giving: Can Small Nonprofits Compete? Aid for Africa Member Meeting May 2, 2014 A little about me Caryn Stein Content Strategist, Network for Good Mission: Empower and
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A little about Network for Good
Network for Good helps nonprofits raise
money online with easy, affordable online fundraising tools and training.
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The State of Online Giving
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54% 18% 12% 7% 9%
Nonprofit Website
- Branded
Peer to Peer Portal Giving Nonprofit Website
- Generic
Employee Giving
2013 Distribution of Donation Dollars
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Donation Growth Rate by Channel
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Online Fundraising by Channel
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Online Fundraising by Channel
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The giving experience matters.
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Online donors convert at a higher rate and give more with a personalized, consistent giving experience.
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Your Nonprofit Website=Credibility
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Giving Spikes: Disaster and December
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Are you ready for giving spikes?
Average Gift Size
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Online or off, your fundraising must: Tap into emotion. Make it easy to take action. Get mobile & social.
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Optimize for Online Donations
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5 Donation Page Musts
- 1. Feature one clear call to action that emphasizes
why your mission is critical.
- 2. Connect the donor to your cause with a
compelling photo, plus your branding and message.
- 3. Offer well-positioned recurring gift options.
- 4. Keep your form short and uncluttered –
the more fields to fill out, the higher the abandon rate.
- 5. Include social proof like testimonials, tickers
- r ratings.
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5 Ways to Instantly Improve Your Nonprofit Home Page
- 1. Feature an emotionally-engaging image.
- 2. Include a 2-second statement that instantly
conveys who you are and what you do.
- 3. Provide clear, intuitive navigation.
- 4. Feature a big, bold donate button.
- 5. Offer an easy way to engage people who
may not be ready to give (like email signup).
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Be Mobile Ready
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Your cause must be mobile-friendly
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Mobile 51%
Webmail 18% Desktop 31%
Email Opens by Platform
December 2013
Source: Litmus Email Analytics
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Your cause is mobile, whether you are ready or not.
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How do you start?
Take inventory of how accessible your nonprofit is via mobile. Learn how many of your visitors arrive via mobile. Recognize the opportunity (the chance to reach people more immediately) and the constraint (mobile experiences need to be simple and easy). Optimize for easy giving and pledging.
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Remember: Technology doesn’t inspire people …
YOU DO!
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For more online fundraising resources and a copy
- f this presentation: