Win! Win! Win! With Kristin S. Johnson CARW, CCMC, CJSS, COPNS, - - PowerPoint PPT Presentation

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Win! Win! Win! With Kristin S. Johnson CARW, CCMC, CJSS, COPNS, - - PowerPoint PPT Presentation

May 13, 2023 181 likes •661 views

What are your thoughts and concerns about LinkedIn? What works on LinkedIn and what doesnt? How can you imagine LinkedIn bringing you or your clients success? Kristin S. Johnson CARW, CCMC, CJSS, COPNS, CG3C, CBBSC Executive Resume Writer, Job

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What are your thoughts and concerns about LinkedIn? What works on LinkedIn and what doesn’t? How can you imagine LinkedIn bringing you or your clients success?

Kristin S. Johnson CARW, CCMC, CJSS, COPNS, CG3C, CBBSC

Executive Resume Writer, Job Search Coach, Social Media Consultant

Profession Direction, LLC | professiondirection.com

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Win! Win! Win!

With

Kristin S. Johnson

CARW, CCMC, CJSS, COPNS, CG3C, CBBSC Executive Resume Writer, Job Search Coach, Social Media Consultant Profession Direction, LLC

http://www.professiondirection.com/

(608) 276-9232

kristin@professiondirection.com

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Who wins? Job Seekers Career Professionals Employers

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Why LinkedIn?

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  • 1. Social

Why LinkedIn?

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1.

Nurture relationships

2.

Promote collaboration

3.

Build excitement

4.

Boost confidence

A strong community will…

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1.

Social

2.

Numbers

Why LinkedIn?

  • 2. Numbers
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  • 313 million members in over 200 countries
  • 2 new members / second
  • 39 million students and recent college

graduates on LinkedIn

  • All 2013 Fortune 500 companies
  • Talent solutions used by 94 of Fortune 100

companies.

  • 3 M Company Pages
  • 1.5 million unique publishers
  • 2.1 million LinkedIn Groups

Wow!

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  • 3. Simplicity
  • Avoid diluting your

brand and taxing your resources

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1.

Social

2.

Numbers

3.

Simplicity

Why LinkedIn?

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10 Tips to Win on LinkedIn

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Tip #1: Complete your Profile

  • Words matter for SEO
  • Content matters to engage
  • Visual appeal piques interest
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Tip #1: Complete your Profile

Basics: Photo Professional Headline 2,000-character Summary Contact info

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Tip #1: Complete your Profile

Volunteerism as Professional Experience

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1.

Share written profiles of staff, donors, and volunteers

2.

Pictures

3.

Eventbrite invitations

Tip #2: Update, update, update!

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It’s OK to have a little fun!

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Tip #3: Use Publisher

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Repurposing is awesome!

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More sharing! = Visibility!

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Tip #4: Use Rich Media

Be creative!

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Show Your Amazing Work!

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Some media links are prettier than others

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 Press releases  YouTube videos  Donation links

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Develop a Company Page

Tip #5: Follow Company Pages

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Company Pages contain valuable job leads

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What’s your biggest obstacle when it comes to networking? What’s your best networking strategy or tip? What would it look like to apply in-person strategies in the new

  • nline world?

Kristin S. Johnson CARW, CCMC, CJSS, COPNS, CG3C, CBBSC

Executive Resume Writer, Job Search Coach, Social Media Consultant

Profession Direction, LLC | professiondirection.com

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Tip #6: Engage in Groups

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Beware of SWAM!

System Wide Automated Monitoring

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Recognition and attention feel great!

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Examine Stats before joining

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Demographics, growth, and activity

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Tip #7: Learn the Volunteer Marketplace

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Tip #8: Get Recommendations

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Tip #9: Network with Alumni

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Advanced Search in Alumni

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Tip #10: Connect (And, have fun!)

http://cutecoder.org/life/linkedins-april-fools-jokes/

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 Rank higher in searches  Invite connections to join groups  Nourish relationships

Connections – The more the merrier

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Be thoughtful and cautious when connecting…

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Send a message explaining:

1.

Who you are

2.

How you know the person

3.

Why you’d like to connect “Hi Mary, I’m a career coach with Profession Direction. We met last week at the WETA conference. I’d love to stay in touch and would be honored to have you as a connection. Thank you! Kristin”

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1.

Complete your Profile

2.

Update, update, update

3.

Use Publisher

4.

Take advantage of Rich Media

5.

Follow Company Pages

6.

Engage in Groups

7.

Learn the Volunteer Marketplace

8.

Get Recommendations

9.

Network with Alumni

  • 10. Connect and reconnect

10 Ways to Win! Win! Win!

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What’s your goal? What does a LinkedIn “Win! Win! Win!” look like for you?

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Need more help to achieve your

  • r your
  • rganization’s

success?

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Kristin’s contact info:

Kristin S. Johnson

Profession Direction, LLC www.professiondirection.com

  • kristin@professiondirection.com
  • Facebook.com/ProfessionDirection
  • LinkedIn.com/in/kristinsjohnson
  • Twitter.com/kristinsjohnson
  • 608.276.9232

Thank you!