What are your thoughts and concerns about LinkedIn? What works on LinkedIn and what doesn’t? How can you imagine LinkedIn bringing you or your clients success? Kristin S. Johnson CARW, CCMC, CJSS, COPNS, CG3C, CBBSC Executive Resume Writer, Job Search Coach, Social Media Consultant Profession Direction, LLC | professiondirection.com
Win! Win! Win! With Kristin S. Johnson CARW, CCMC, CJSS, COPNS, CG3C, CBBSC Executive Resume Writer, Job Search Coach, Social Media Consultant Profession Direction, LLC http://www.professiondirection.com/ (608) 276-9232 kristin@professiondirection.com
Who wins? Job Seekers Career Professionals Employers
Why LinkedIn?
Why LinkedIn? 1. Social
A strong community will… Nurture relationships 1. Promote collaboration 2. Build excitement 3. Boost confidence 4.
2. Numbers Social 1. Numbers 2. Why LinkedIn?
Wow! • 313 million members in over 200 countries • 2 new members / second • 39 million students and recent college graduates on LinkedIn • All 2013 Fortune 500 companies • Talent solutions used by 94 of Fortune 100 companies. • 3 M Company Pages • 1.5 million unique publishers • 2.1 million LinkedIn Groups
3. Simplicity - Avoid diluting your brand and taxing your resources
Why LinkedIn? Social 1. Numbers 2. Simplicity 3.
10 Tips to Win on LinkedIn
Tip #1: Complete your Profile Words matter for SEO Content matters to engage Visual appeal piques interest
Tip #1: Complete your Profile Basics: Photo Professional Headline 2,000-character Summary Contact info
Tip #1: Complete your Profile Volunteerism as Professional Experience
Tip #2: Update, update, update! Share written profiles of 1. staff, donors, and volunteers Pictures 2. Eventbrite invitations 3.
It’s OK to have a little fun !
Tip #3: Use Publisher
Repurposing is awesome!
More sharing! = Visibility!
Tip #4: Use Rich Media Be creative!
Show Your Amazing Work!
Some media links are prettier than others
Press releases YouTube videos Donation links
Tip #5: Follow Company Pages Develop a Company Page
Company Pages contain valuable job leads
What’s your biggest obstacle when it comes to networking? What’s your best networking strategy or tip? What would it look like to apply in-person strategies in the new online world? Kristin S. Johnson CARW, CCMC, CJSS, COPNS, CG3C, CBBSC Executive Resume Writer, Job Search Coach, Social Media Consultant Profession Direction, LLC | professiondirection.com
Tip #6: Engage in Groups
Beware of SWAM! System Wide Automated Monitoring
Recognition and attention feel great!
Examine Stats before joining
Demographics, growth, and activity
Tip #7: Learn the Volunteer Marketplace
Tip #8: Get Recommendations
Tip #9: Network with Alumni
Advanced Search in Alumni
Tip #10: Connect (And, have fun!) http://cutecoder.org/life/linkedins-april-fools-jokes/
Connections – The more the merrier Rank higher in searches Invite connections to join groups Nourish relationships
Be thoughtful and cautious when connecting…
Send a message explaining: Who you are 1. How you know the person 2. Why you’d like to connect 3. “Hi Mary, I’m a career coach with Profession Direction. We met last week at the WETA conference. I’d love to stay in touch and would be honored to have you as a connection. Thank you! Kristin”
10 Ways to Win! Win! Win! Complete your Profile 1. Update, update, update 2. Use Publisher 3. Take advantage of Rich Media 4. Follow Company Pages 5. Engage in Groups 6. Learn the Volunteer 7. Marketplace Get Recommendations 8. Network with Alumni 9. 10. Connect and reconnect
What’s your goal ? What does a LinkedIn “Win! Win! Win!” look like for you?
Need more help to achieve your or your organization’s success?
Thank you! Kristin’s contact info: Kristin S. Johnson Profession Direction, LLC www.professiondirection.com kristin@professiondirection.com • Facebook.com/ProfessionDirection • LinkedIn.com/in/kristinsjohnson • Twitter.com/kristinsjohnson • 608.276.9232 •
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