Rich Media Ads in Mobile Apps Sumanth S Mobile Developer - - PowerPoint PPT Presentation

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Rich Media Ads in Mobile Apps Sumanth S Mobile Developer - - PowerPoint PPT Presentation

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Rich Media Ads in Mobile Apps Sumanth S Mobile Developer Conference June 2012 What to expect in this talk In-App Ads vs Ads in browser In-App Ad SDK What is MRAID? Whats in it for creative (Ad) authors? authors? MRAID spec

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SLIDE 1

Rich Media Ads in Mobile Apps

Sumanth S Mobile Developer Conference June 2012

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SLIDE 2
  • In-App Ads vs Ads in browser
  • In-App Ad SDK
  • What is MRAID? What’s in it for creative (Ad)

authors?

What to expect in this talk

authors?

  • MRAID spec and the APIs
  • Demo
  • Q&A
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SLIDE 3
  • Expected to reach $20

Bn by 2015

  • App downloads to

reach 183 Bn by 2015

– Over 80% of Apps are

Global mobile Ad spend

– Over 80% of Apps are free – Monetizing such Apps through Ads

  • Huge opportunity for

Ad creators

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SLIDE 4

Ads in Mobile Apps

  • Ads in the Browser

– Javascript talks to Javascript – Same container (same DOM)

Ads in Mobile Apps

  • Ads in Mobile Apps

– Javascript talks to Native – Different containers – More ways of interacting with the Ad

  • swipe, tilt, etc
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SLIDE 5
  • Library used by the App to fetch, display and manage

Ads

  • Gets Ads from one or more Ad networks
  • Responsible for rendering Ads, beaconing, caching, etc
  • Abstracts out the complexity involved in integrating

with Ads

In-App Ad SDK

with Ads

App SDK Ad network Ad slot Asset store

  • 2. Ad tag
  • 3. Ad assets
  • 1. Get Ad
  • 4. Render Ad
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SLIDE 6
  • Rich set of interactions with the user

– Swipe, shake, tilt, etc – Ads change size

  • Access advanced device functionalities

Rich media Ads

  • Access advanced device functionalities

– accelerometer, camera, calendar, etc

  • Ad – SDK/App talk to each other
  • Various standards around the Ad-SDK

communication

– MRAID, ORMMA

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SLIDE 7
  • Mobile Rich media Ad Interface Definitions

– Driven by IAB (Interactive Advertising Bureau) – Common API for rich media Ads that run in mobile Apps

MRAID

– Ads communicate with the App/SDK and vice versa – Ads expand, resize, access device functionalities like accelerometer – A single HTML5/Javascript API that diverse SDK vendors will support

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SLIDE 8
  • MRAID version 1.0 is about expandable Ads

MRAID 1.0 API

Container Ad

(state: default)

SDK mraid.expand() Container (state: expanded) Ad SDK Container(state: expanded)

State change event

Ad SDK Container

Ad expands

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SLIDE 9
  • Many of the MRAID Ads shown here are

authored by our partner, Crisp Wireless (http://www.crispmedia.com)

Demo

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SLIDE 10
  • Huge opportunities for Ad creators to author Rich

media Ads for mobile Apps

  • Rich media Ads are leveraging various

functionalities of smart phones and tablets

  • Standards, like MRAID, for Rich media Ads to

Summary

  • Standards, like MRAID, for Rich media Ads to

communicate with the Ad SDK emerging

  • Compliance to such standards make the Ads

portable across platforms (IOS, Android, etc) and across SDKs

  • SDKs that implement MRAID can seamlessly

render Ads from various Ad vendors

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SLIDE 11

Q & A