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Why We Are Doing Fewer Interactives Por qu estamos haciendo menos - - PowerPoint PPT Presentation
Why We Are Doing Fewer Interactives Por qu estamos haciendo menos - - PowerPoint PPT Presentation
Why We Are Doing Fewer Interactives Por qu estamos haciendo menos grficos interactivos Archie Tse Deputy Graphics Director The New York Times @archietse Some things we used to do more frequently > Steppers > Tabs and fixies
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Often just a way for the reader to see more stuff. Some things we used to do more frequently > Steppers > Tabs and fixies > Sliders
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But readers weren’t getting to all of the content. Some things we used to do more frequently > Steppers > Tabs and fixies > Sliders
v
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Why?
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Readers just want to scroll.
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3 rules for visual storytelling (2016 edition)
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3 rules for visual storytelling (2016 edition)
- 1. If you make the reader click or do
anything other than scroll, something spectacular has to happen.
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3 rules for visual storytelling (2016 edition)
- 1. If you make the reader click or do
anything other than scroll, something spectacular has to happen.
- 2. If you make a tooltip or rollover, assume no
- ne will ever see it. If content is important
for readers to see, don’t hide it.
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3 rules for visual storytelling (2016 edition)
- 1. If you make the reader click or do
anything other than scroll, something spectacular has to happen.
- 2. If you make a tooltip or rollover, assume no
- ne will ever see it. If content is important
for readers to see, don’t hide it.
- 3. When deciding whether to make some-
thing interactive, remember that getting it to work on all platforms is expensive.
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And there was another big change in how we do things …
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Fewer small graphics embedded in articles. More stand-alone visual stories.
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How has this changed us?
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How has this changed us? > Most visuals are static.
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How has this changed us? > Most visuals are static. > We are writing and editing a lot more text.
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How has this changed us? > Most visuals are static. > We are writing and editing a lot more text. > If animation or motion is needed, try to trigger it when user scrolls.
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How has this changed us? > Most visuals are static. > We are writing and editing a lot more text. > If animation or motion is needed, try to trigger it when user scrolls. > We still do interactives, but the bar is now VERY high.
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A tool for making responsive graphics with Adobe Illustrator
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