Why Tweet? Your 101 Guide to Social Media That Matters Presenters: - - PowerPoint PPT Presentation

Why Tweet?

Your 101 Guide to Social Media That Matters

Presenters: Erin McKelle, Communications Consultant, PWN - USA Olivia Ford, Communications Director, PWN – USA

(Introductions / Moderation)

Positive Women's Network-USA

Learning Objectives

• What are the benefits of social media?
• How can social media further our work?
• What should I share on social media?

Positive Women's Network-USA

Introductions

• Erin McKelle

Communications Consultant, PWN-USA

• Olivia Ford

Communications Director, PWN-USA

Positive Women's Network-USA

Agenda

• Housekeeping and introductions
• Run through the learning objectives
• Compare and contrast best practices

under each objective

Positive Women's Network-USA

What Is Twitter?

Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets” Makes sharing easy - information is fast and accessible

Positive Women's Network-USA

A Quick Anatomy Lesson

• @uspwn:

“Handle”

• @MHPShow:

“@-mention”

• #sexualviolence,

#SAAM, #nerdland: “Hashtags”

• Link (bit.ly,

tinyurl.com)

• Message! (140

characters or fewer, TOTAL!)

Positive Women's Network-USA

What Do People *Do* on Twitter?

• Inform their audience what they are

doing/feeling/thinking

• Talk about current cultural interests or events
• Connect with like-minded people
• Criticize and/or uplift public figures
• Share information
• Self-promote
• Share interesting articles/photos/videos

Positive Women's Network-USA

What Do *Advocates* Do on Twitter?

• Organize: With other advocates, activists, organizations, and general public
• Strategize: Talk about ideas, discuss events, connect to and share each other
• Spotify: Identify “hot button” issues, people, and content that is getting a lot of

attention

• Share&Support: Share their work, create content, engage in conversations using

self-created hashtags, and support others being targeted

• Examples: #Back2SexEd, #YTHLive

Positive Women's Network-USA

Twitter Actions: #NWGHAAD TwitterStorm!

Positive Women's Network-USA

Twitter Actions: Day of Action to End Violence Against WLHIV

Positive Women's Network-USA

Twitter Actions: Events

Positive Women's Network-USA

Setting Up an Account

• Decide on your “handle” or Twitter user name

(the part that comes after the “@”) beforehand Not too long or hard to remember; can be similar to your own name or email address

• Go to www.twitter.com
• Click “Get started”
• Enter your information/choose a password
• Sign up
• Start tweeting!

Positive Women's Network-USA

Before You Start Tweeting

• Why you should be on social media
• How to use different social media accounts
• Creating a strong presence
• Having consistent individual brand

messaging

• Be yourself! 

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Content Creation: What to Share?

• Blog entries
• Images
• Videos
• Thoughts on advocacy
• Thoughts on life
• Other interesting stuff
• Others’ articles

Positive Women's Network-USA

Content Creation: Memes

• What is a Meme?
• Meme Generator
• Memecreator.org
• Photoshop/Photoeditors (Picasa)

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Content Creation: Infographics

• Piktochart
• Infogr.am
• Canva
• Photoshop or
• ther Photo Editor

Positive Women's Network-USA

Partnerships and Connections

• TwitterChats / TwitterStorms
• Twitter Teach-Ins!
• Everyday: @-mentions
• Engaging other
• rganizations/advocates
• Cross-promotion of accounts
• #FF shoutouts
• Retweeting/MTing/Quote

Tweeting

Positive Women's Network-USA

Twitter Chats

• Create a concept and a hashtag
• Pair up with other
• rganizations/advocates with a

good Twitter presence (as co- sponsors or otherwise)

• Set a time and date
• Create informational

graphics/blog posts

• Promote, Promote, Promote!
• Pre-write tweets and questions
• Conduct the chat at the said hour

Positive Women's Network-USA

Twitter Tools

• TweetReach
• Twitter Analytics
• Hootsuite
• Buffer
• Positive Women's Network-USA

How To Use Social Media So It Doesn’t Overwhelm Your Life!*

Four Tips:

• 1. Realize you don't have to do it! (not

an option for an organization, but it is for individuals!)

• 2. Less is more! Pick one or two

social media platforms to focus

• n, and then happily ignore the

rest

• 3. Get organized and make a

schedule! (1x/day, 2x/day -- start somewhere, adjust as you go!)

• 4. Once you get going with several

platforms or pages, consider social media management tools like HootSuite

*thanks, Marie Forleo!

Positive Women's Network-USA

Using and Creating Hashtags

• Short and easy to

understand

• Tied to relevant issue w/in

your org. and wider culture

• Used frequently
• Tools and metrics

designed around hashtag

• Engage w/ current

trending hashtags

• Add your hashtag to those

that related popular

Positive Women's Network-USA

Positive Women's Network-USA

#pwnspeaks

Suggestions to Follow

• @uspwn
• @TheBodyDotCom
• @AIDSmeds
• @FeministaJones
• @blkwomenshealth
• @ErinMcKelle
• @rhrealitycheck
• @JanetMock
• @AdiosBarbie
• @Colorlines
• @VAWnet
• @NSVRC
• @HuffPostWomen
• @ErintotheMax
• Your favorite journalists
• Your favorite publications
• Your favorite celebrities

(especially the activists!)

Positive Women's Network-USA

Foundational Questions

• Overall communications goals and

strategies

• Using social media as a tool/tactic
• Take inventory on your resources
• Ask yourself, how can you leverage for

social media success?

Positive Women's Network-USA

Other Social Platforms

• Really? Something exists beside Twitter?
• Facebook: Profile or Professional Page
• Instagram: Great for photos and videos
• Tumblr: Alternative blogging platform
• Snapchat: Short videos and photos

Positive Women's Network-USA

Twitter Challenges for the Month

Before the next SCAT meeting on 5/28 …

• Visit your Twitter account (or start
• ne, if you want to)
• Search for orgs and individuals you

admire, and follow them

• Follow at least 5 Twitter accounts

and see what they’re doing – you can just watch! *AND/OR*

• Try tweeting 1x/week – an article

you like, a passing thought …

• JOIN PWN-USA’s Twitter Chat!
• You’re not alone out there on

Twitter! Your comrades are here too!

Positive Women's Network-USA

Natl Women’s Health Week: Twitter Chat!!!

• Date: Thursday, May 14
• Time: 1pm PT / 2pm MT / 3pm CT /

4pm ET

• Location: Twitter, following the hashtag

#WomenandHIV and using #NWHW to get in on the week's convo!

Positive Women's Network-USA

Go Forth and Tweet!

Erin McKelle

Erin.mckelle@gmail.com Erinmckelle.com Facebook.com/officialerinmckelle Twitter: @erinmckelle tinyurl.com/pwnusafacebook Twitter: @uspwn

Olivia Ford

• ford@pwn-usa.org

www.pwn-usa.org Facebook.com/olivia.ford.921 Twitter: @o_g_ford tinyurl.com/pwnusafacebook Twitter: @uspwn

Positive Women's Network-USA

Thanks so much for joining us! Questions? Comments?