Social Media Strategies That Boost Trade Show Traffic Presented by - - PowerPoint PPT Presentation

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social media strategies that boost trade show traffic
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Social Media Strategies That Boost Trade Show Traffic Presented by - - PowerPoint PPT Presentation

Jun 08, 2023 169 likes •592 views

Tweet to @Robyn_WINH GLSR.IT/eventtech330 Social Media Strategies That Boost Trade Show Traffic Presented by Robyn Davis, When I Need Help (WINH) Welcome and Housekeeping Tweet to @Robyn_WINH GLSR.IT/eventtech330 Tweet to @Robyn_WINH

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Social Media Strategies That Boost Trade Show Traffic

Presented by Robyn Davis, When I Need Help (WINH)

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Welcome and Housekeeping

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What type of events do you work on?

B2B B2C Both

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Why are you attending this session?

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Robyn Davis Trade Show Strategy Specialist info@whenineedhelp.com (614) 657-7412 linkedin.com/in/whenineedhelp

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“I consider the media practices of Robyn Davis the ‘gold standard’ of how social media should be used in business communication.”

  • Chris Griffin, CEO (TS Crew) & President (E2MA)
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Question #1: Which social media platform should I use?

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Which social media platform do you focus on?

Twitter LinkedIn Instagram Facebook YouTube Something Else

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Answer #1: It depends.

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Question #2: What, specifically, should I do on social media?

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“77% of B2B buyers said they did not talk with a salesperson until they had performed independent research.”

  • CEB Global
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“Potential B2B buyers who feel a “high brand connection” are 60% more likely to consider, purchase, and pay a premium...”

  • CEB Global
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“64% of consumers using Twitter expect a response within an hour (average response time: 1 day, 7 hours, & 12 minutes).”

  • Eptica
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“84% of B2B buyers are now starting the purchasing process with a referral.”

  • HBR.org
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“The average human attention span has fallen from 12 seconds in 2000 to eight seconds.”

  • Microsoft Canada
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“63% of Americans say a personal invitation from a friend

  • r neighbor would be very or

somewhat effective in getting them to visit a church.”

  • LifeWay Research
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Reminders

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Please share your honest feedback and comments here.

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Thank You!

Robyn Davis, Trade Show Strategy Specialist info@whenineedhelp.com | (614) 657-7412 linkedin.com/in/whenineedhelp

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