The TWEET Life The TWEET Life A I t An Introduction to Twitter for - - PowerPoint PPT Presentation

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Sep 19, 2023 141 likes •344 views

The TWEET Life The TWEET Life A I t An Introduction to Twitter for d ti t T itt f Business Push vs. Pull Marketing Inbound or Pull marketing tools: I b C Consumers research brands before making a d P ll h b k ti d b f t l

SLIDE 1

The TWEET Life The TWEET Life

A I t d ti t T itt f An Introduction to Twitter for Business

SLIDE 2

Push vs. Pull Marketing

I b d “P ll” k ti t l C h b d b f ki Inbound or “Pull” marketing tools:

– Content creation/curation

Consumers research brands before making a buying decision

– SEO – Social media marketing

SLIDE 3

Twitter 101

Useful communication tool Useful communication tool “Micro‐blogging” service used to send 3 types

f messages:
f messages:

– Public O bli ll ( @ ) – One person publically (uses @ tag) – Private

SLIDE 4

Twitter Glossary of Terms

Handle

Handle

To Follow

ll k

To Follow Back
Follower
Update
@Reply

@Reply

Direct Message (DM)

SLIDE 5

Twitter Glossary of Terms Cont.

Twitter Stream

Twitter Stream

Tweet Up

h ( )

Hashtag (#)
Retweet (RT, r/t or via)
Twitter Lists
Trending Topics

Anatomy of a Tweet

1. Hashtag
1. Hashtag
2. Mention (twitter handle)
3. Reply
3. Reply
4. Retweet
5. Link
5. Link

SLIDE 7

Twitter Means Business

Tool to cultivate & maintain relationships

Tool to cultivate & maintain relationships

Develops & promotes brand

d i i &

Brand monitoring & awareness
Create event buzz
Generate leads

SLIDE 8

Getting Started

Step 1: Sign up for a Twitter Company Account Step 1: Sign up for a Twitter Company Account Step 2: Add Personality to Your Profile

Pi t /A t L – Picture/Avatar = Logo – Add location – Company URLs & links – Bio = elevator speech

SLIDE 9

Building Your Community

Step 3: Build Your Community Step 3: Build Your Community

– Start with organization & work out – Employees p y – Companies, industry partners, organizations & clubs, schools – ANYONE in your area – Follow people your followers follow – Twitter search – Collect people’s Twitter handles or host a “Tweet Up” F ll d t #h ht – Follow and create #hashtags

SLIDE 10

Ready, Set, TWEET!

Step 4: Start Tweeting Step 4: Start Tweeting

– Observations Links (others or your own) – Links (others or your own) – Videos (others or your own) E t ( th ) – Events (others or your own) – Content (others or your own) Ch – Chats – Retweets

SLIDE 11

Lead Generation

Step 5: Start Generating Leads! Step 5: Start Generating Leads!

– Widget or Twitter handle on website In store collateral – In store collateral – Widget & clear concise CTA on receipts Wid t & l i CTA il i t – Widget & clear concise CTA on email signature – Tweet helpful information so as to be followed and retweeted and retweeted

SLIDE 12

Engage!

Step 6: Spark Conversation Step 6: Spark Conversation

– Ask open‐ended questions Ask fill in the blank questions – Ask fill in the blank questions – Ask trivia questions R t t th b t / – Retweet the best responses/answers – Inspirational quotes are some of the MOST retweet items on Twitter retweet items on Twitter

SLIDE 13

Marketing with Twitter

Use it (sparingly) as an advertising platform Use it (sparingly) as an advertising platform

– Drive traffic to your website, Facebook, LinkedIn, Blog etc Blog, etc. – Check your brand awareness often (socialmention.com) (socialmention.com) – “Favorite” any great customer testimonials – Promote events and other specials (create Promote events and other specials (create hashtags)

SLIDE 14

Generating Leads with Twitter

Gain more business by: Gain more business by:

– Create a custom landing page with Twitter URL Tweet links to your landing pages on your website – Tweet links to your landing pages on your website – Tweet links to any promos on your FB Page or website website – Research industry terms with Twitter Search (bowling birthday party etc ) (bowling, birthday party, etc.)

SLIDE 15

Customer Service through Twitter

Research shows customer service inquires are Research shows customer service inquires are growing on social sites

– Respond to concerns (1 hour) – Respond to concerns (1 hour) – Update followers on issues and celebrations Follow (almost) everyone back – Follow (almost) everyone back

Auto Follow‐Back Tool: TweetLater

Don’t send automatic DM to new followers – Don t send automatic DM to new followers

SLIDE 16

SEO & Twitter

Create an SEO strategy for Your Twitter Account Create an SEO strategy for Your Twitter Account

– Use SEO keywords/keyword strategy with tweets (i e : #bowling or #kidsbowlfree) (i.e.: #bowling or #kidsbowlfree) – Ask for retweets (these generate 4 times more retweets) retweets) – Awesome leads/titles help – Leads with topical words/themes help Leads with topical words/themes help

SLIDE 17

Twitter Analytics

What Gets Measured Gets Done! What Gets Measured, Gets Done!

– Reach: # of followers Response Rate: Average # of replies to posts – Response Rate: Average # of replies to posts – Brand Awareness: # of mentions R T tG d – Resource: TweetGrader – Sales Funnel & Lead Generation: # of people who visit your website visit your website

SLIDE 18

Conclusion

Twitter promotes “pull” or “inbound”

Twitter promotes pull or inbound marketing vs. “push” or “outbound” marketing

Once you’re ready to use it: Listen first
Once you re ready to use it: Listen first
Tweet daily
Make it memorable/shareable
Measure your impact

y p

SLIDE 19

Q & A

SLIDE 20