T16 To tweet or not to tweet? A beginners guide to social media - - PowerPoint PPT Presentation

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T16 To tweet or not to tweet? A beginners guide to social media - - PowerPoint PPT Presentation

Aug 22, 2023 141 likes •737 views

T16 To tweet or not to tweet? A beginners guide to social media for housing providers What do you think of when you hear of social media More is not always better What do you think of when you hear of social media BCNPHA Annual

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T16 – To tweet or not to tweet?

A beginners guide to social media for housing providers

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What do you think of… when you hear

  • f social media…

More is not always better

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What do you think of… when you hear

  • f social media…

BCNPHA Annual Conference 2014

Media Panel

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What do you think of… when you hear

  • f social media…

The good and the bad

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What do you think of… when you hear

  • f social media…

HINT: It’s about sharing your story!

http://www.theprovince.com/touch/story.html?id=11536389&utm_source=dlvr.it&utm_medium=twitter

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What do you think of… when you hear

  • f social media…

Agree or disagree?

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What do you think of… when you hear

  • f social media…

What do you think of… when you hear of social media? Social media?

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What do you think of… when you hear

  • f social media…

Or is it something like this…

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What do you think of… when you hear

  • f social media…

But it’s more than that! It’s a conversation between…

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What do you think of… when you hear

  • f social media…

Employees

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What do you think of… when you hear

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Stakeholders

…and many more!

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What do you think of… when you hear

  • f social media…

….People!

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What do you think of… when you hear

  • f social media…

….and guest what?

The social media conversation is…

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What do you think of… when you hear

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Not organized!

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What do you think of… when you hear

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Not controlled!

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What do you think of… when you hear

  • f social media…

And it’s not always on message…

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What do you think of… when you hear

  • f social media…

Instead…

the conversation is… vibrant intense dynamic

  • rganic
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What do you think of… when you hear

  • f social media…

What does this mean for us?

Opportunity!

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What do you think of… when you hear

  • f social media…

Twitter…misconceptions

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What do you think of… when you hear

  • f social media…

However, there are pitfalls…

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What do you think of… when you hear

  • f social media…

And it’s not always on message…

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What do you think of… when you hear

  • f social media…

Twitter… sound familiar?

Denial LinkedInTwitter/Facebook is a waste of time Anger Why would I care what people are having breakfast Bargaining I’m only signing up because my friends are Depression It doesn’t make any sense Acceptance I get it!

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What do you think of… when you hear

  • f social media…

Twitter

It begins with one simple question..

What are you doing? So… What the heck is Twitter?

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What do you think of… when you hear

  • f social media…

Twitter

The key to using it!

Remember the good ‘ol days of the telegraph? Simplicity… the message goes from

  • ne person to

another quickly

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What do you think of… when you hear

  • f social media…

Twitter

Why use Twitter?

  • Connecting with stakeholders
  • Branding
  • Member feedback
  • Marketing
  • Promotions
  • Events
  • It’s viral
  • Increases productivity
  • Being apart of the conversation
  • Analytics
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What do you think of… when you hear

  • f social media…

Twitter

How does it work?

The Lingo What is it? How / Why?

Tweet The act of posting a message 140 characters (including spaces) # Hashtag The # symbol used to mark keywords or topics in a Tweet Makes the keyword “searchable” @ “Handle” A username is often called a handle Becomes the link to the profile URL A website’s address or specific page Often included in the tweet to drive traffic to the website

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What do you think of… when you hear

  • f social media…

Don’t be a #onehitwonder!

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What do you think of… when you hear

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What’s the formula?

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What do you think of… when you hear

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Rental Housing Index – Case Study

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What do you think of… when you hear

  • f social media…

Rental Housing Index – Case Study

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http://bc.ctvnews.ca/many-b-c-ers-spending-more-than-half-their-income-on-rent-study- finds-1.2671672

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What do you think of… when you hear

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And the results were…

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What do you think of… when you hear

  • f social media…

The Communications Strategy…

The launch of the Rental Housing Index was three fold:

  • Drive awareness about rental housing on social media and
  • ther chanels in the lead up to the launch
  • Connect with journalist online, including social media
  • Share with Facebook, Linked and Twitter
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What do you think of… when you hear

  • f social media…

Share, Share & Share

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What do you think of… when you hear

  • f social media…

Trending…

#click2015

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What do you think of… when you hear

  • f social media…

Why wouldn’t you use it?

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What do you think of… when you hear

  • f social media…

Is it only about Twitter?

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What do you think of… when you hear

  • f social media…

Is it only about Twitter?

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What do you think of… when you hear

  • f social media…

Social media users engaged on a daily basis

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What do you think of… when you hear

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Web traffic – the breakdown

What are social media users using?

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What do you think of… when you hear

  • f social media…

When to tweet and not tweet…

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What do you think of… when you hear

  • f social media…

65+ over & tech adoption

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What do you think of… when you hear

  • f social media…

Sharing your story… it’s free

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What do you think of… when you hear

  • f social media…

Facebook

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What do you think of… when you hear

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Who do you want to look at, and what will that tell you?

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What do you think of… when you hear

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What should you look for?

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What do you think of… when you hear

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5 key social media objectives

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What do you think of… when you hear

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Do I need a Strategy?

How do you go about using social technologies to accomplish objectives, (smart) goals and determine change?

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What do you think of… when you hear

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Social Objectives Listening Talking Energizing Supporting Embracing Organizational Goals What are they? Connecting the dots…

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What do you think of… when you hear

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Tools & Tactics – connecting to social objectives

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What do you think of… when you hear

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Connections dots… some more

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What do you think of… when you hear

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Putting it together… takes patience

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What do you think of… when you hear

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You need to know where to… Get started.

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What do you think of… when you hear

  • f social media…

You need a source of rich content to fuel your social media presence. Something that provides real value to your stakeholders.

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What do you think of… when you hear

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What’s our source of the rich content?

You have to do more than tweet and then update your social media profiles…

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Ma

What do you think of… when you hear

  • f social media…

http://rossmcculloch.com/3-ways-housing-associations-can-embrace-social-media/

Making the most of social media

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What do you think of… when you hear

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Now it’s your turn!

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What do you think of… when you hear

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3 ways housing association