Why investing in HELIO is profitable? May 2013 Why HELIO S.A.? - - PowerPoint PPT Presentation

Why investing in HELIO is profitable?

May 2013

Why HELIO S.A.?

• Strong position
• n dried fruits & nuts market
• Competitive offer
• The highest marks of consumers
• Successful development perspective
• Stable legal and financial situation

Profile of HELIO S.A.

• Many years of experiance in the branch
• since 1992 (formerly as PH Bona)
• Well known brands for years
• HELIO
• Słoneczne Owoce
• Wide range of offer
• manufacturer brands
• private labels
• loose goods for stores and B2B

Share of particular brands in the Company’s sales revenues in a fiscal year 2011/2012 (01.07.2011 – 30.06.2012)

HELIO brands 44% Loose goods 12% Private labels 44%

Profile of HELIO S.A.

• Leading manufacturer of private labels in Poland
• HELIO manufactures private lables for the following

supermarket chains :

• Alma
• Auchan
• Carrefour
• EKO Holding
• Jeronimo Martins Dystrybucja (Biedronka)
• E.Leclerc
• Makro Cash and Carry
• Netto
• Piotr i Paweł
• Real,-
• SCA PR (Intermarche)
• Tesco

Strong position on packaged dried fruits and nuts market in Poland confirmed by an authorized market research

Diversified and stable customers

• Distribution

– Segment B2C

• modern channel (supermarket chains)
• traditional channel (wholesalers, retailer’s shops)

– Segment B2B (since financial year 2011/2012)

• Main customers are mainly nationwide hipermarket

chains with strong position on the market – Auchan – Carrefour – JMD „Biedronka” – Kaufland – Metro Group (including Real and Makro Cash & Carry) – Tesco

Sales structure in the B2C segment by distribution channels in the first half of fiscal years 2011/2012 (VII – XII 2011) w roku obrotowym 2010/2011 (I półrocze)

Modern channel

Traditional channel

Diversified and stable customers

• An established leading position in the modern channel
• A dynamic penetration of the traditional channel
• 5

10 15 20 2009/2010 2010/2011 2011/2012

The increase in sales of HELIO SA in the traditional channel during the last financial years (in million PLN)

• Flexible approach to customer needs and responding to market needs
• Maintaining a constant, high quality of products
• Permanent launching/refreshing of products
• Quick and clear decision making process
• Marketing support

(eg. PR, advertising, sale promotions)

Competitive offer

Promoting activity in supremacy to the competition

• Thorough and permanent promoting activities:

– TV campaigns – Press campaigns – Internet campaigns – Social Media – Outdoor – PR – Press conference – Sponsoring – Contests – Sale promotions – POS materials – Other

The highest marks of Consumers, Trendsetters and Buyers

The jury of the contests included inter alia, culinary experts such as Robert Sowa, Ewa Wachowicz, Dr Anna Lewitt (nutritionist), Dr Agnieszka Jarosz (Institute of Food and Nutrition), the popular actresses

• Grazyna Wolszczak and Katarzyna Zielinska.

Poppy seed and caramel masses:

• Golden Consumer Crown 2013
• The Best Product 2013
• Golden Consumer Crown 2012
• Bestseller of FMCG 2012
• Golden Receipt 2012 – Polish Buyers’ Award
• The Best Product 2012
• Product of the Year of Housewives 2012
• Golden Consumer Crown 2011
• Pearl of FMCG market FMCG 2011
• Golden Receipt 2011 – Polish Buyers ‘Award
• Golden Consumer Crown 2010
• Pearl of FMCG market FMCG 2010
• Golden Consumer Crown 2009
• Grand Prix Consumer Crown 2009
• Pearl of FMCG market FMCG 2009
• Golden Consumer Crown 2008
• Consumer Crown – Discovery of the Year 2007
• Golden Consumer Crown 2006

Dried fruits & nuts:

• Golden Consumer Crown 2013
• The Best Product 2013
• Golden Consumer Crown 2012
• Golden Receipt 2012 – Polish Buyers‘ Award
• Consumer Crown – Discovery of the Year 2012
• The Best Product 2012
• Product of the Year of Housewives 2012
• Consumer Crown – Top Brand 2011
• Superproduct of Women’s World 2010
• Golden Consumer Crown 2010
• Good Brand 2010
• Golden Consumer Crown 2009
• Grand Prix Consumer Crown 2009
• Golden Consumer Crown 2008
• Silver Consumer Crown 2007
• Silver Consumer Crown 2006
• Golden Consumer Crown 2005

Successful development perspective

• Increasing efficiency of production and supply capacities

– New production plant in Brochów

• Increasing position of the company in the branch
• Growing market of dried fruits & nuts in Poland

– Changes in consumer habits of Poles – popularization of healthy and organic food; dried fruits and nuts as a substitute of popular snacks – The consumption of dried fruits & nuts per capita in Poland is lower than in UE

The consumption of dried fruits & nuts per capita

Greece Italy Germany Poland Irland

The biggest dried fruit & nuts enterprise facilities in Poland

HELIO S.A. put new production-warehouse builidings with offices and sanitary facilities into commission in 2011. It is the biggest dried fruit and nuts manufacturing facility in Poland and one of the biggest in Europe. The whole area occupies over 10,000 m2 and there is a possibility to expand it with additional 70,000 m2.

The biggest dried fruit & nuts enterprise facilities in Poland

• Production – warehouse complex in Poland is:
• state-of-the-art high-technology and modern and efficient production infrastructure

(in 2011 - 60% new devices, 30% not older than 2 years)

• significant increase in production capacity
• modern and spacious warehouses integrated by storage management IT system
• the improvement of HELIO competitiveness
• high production capability
• improvement of the price competiveness through the optimization of expenses
• the highest quality standards

(certificate of BRC – Global Standard for Food Safety)

• efficiency of the delivery realizations (very high index of the delivery accuracy)

The increase in revenue from sales HELIO SA since the begining of the business activity (in million PLN / calendar year)

Increasing sales

Prospective financial result

(in thousand PLN)

2003/2004

15.08.2003 – 31.12.2004 (16.5 months)

2005

01.01.2005 – 31.12.2005 (12 months)

2006/2007

01.01.2006 – 30.06.2007 (18 months)

2007/2008

01.07.2007 – 30.06.2008 (12 months)

2008/2009

01.07.2008 – 30.06.2009

(12 months)

2009/2010

01.07.2009 – 30.06.2010 (12 months)

2010/2011

01.07.2010 – 30.06.2011 (12 months)

2011/2012

01.07.2011 – 30.06.2012 (12 months)

Sales revenues

27 788 27 490 56 752 62 648 72 067 80 706 84 809 98 823

Operating Profit

2 148 3 009 5 084 5 280 7 485 10 435 3 337 3 045

EBITDA

2 531 3 272 5 667 5 828 8 143 11 152 4 038 4 779

Net Profit

1 355 2 156 3 619 4 014 5 702 8 280 2 295 1 034

Return on Sales

4.9% 7.8% 6.4% 6.4% 7.9% 10.3% 2.7% 1.0%

ROA

9.3% 10.8% 15.2% 14.0% 16.8% 16.4% 3.7% 1.6%

Sesonality of sales

Dried fruits and nuts market is characterized by high seasonality.

The highest sales falls before Christmas and Easter.

Sezonowość sprzedaży w działalności HELIO S.A.

I II III IV V VI VII VIII IX X XI XII

Results in particular quarters of calendar year

Sales revenues (in mln PLN)

2013 27.6 2012 26.0 11.8 12.2 46.0 2011 16.3 14.0 12.6 48.4 2010 22.0 8.5 10.0 44.5 2009 20.8 7.8 8.0 42.2 2008 17.4 5.4 6.6 36.9 2007 13.1 5.1 6.5 33.3 2006 8.8 5.1 3.9 20.9 2005 6.4 1.8 2.1 17.2 2004 4.2 2.2 1.9 12.4

Net profit (in mln PLN)

Calendar year January – March April – June July – September October –December 2013 1.9 2012 0.4

• 1.5
• 0.6

3.3 2011 0.3

• 1.0
• 0.6

2.7 2010 2.6

• 0.6
• 0.4

3.4 2009 1.8

• 0.3
• 0.2

6.5 2008 1.4

• 0.7
• 0.3

4.5 2007 0.9

• 0.4
• 0.2

3.4 2006 1.2

• 0.1

0.0 2.0 2005 0.6

• 0.3
• 0.2

2.1 2004 0.2

• 0.1
• 0.4

1.5

Stable legal and financial situation

• On the market since 1992
• Experienced and steady composition of management
• Consistently implemented development policy
• Listing of HELIO S.A. on Warsaw Stock Exchange
• Member of Business Centre Club
• Cooperation with Centrum Prawa Żywnościowego (Food Law Center)

Shares listed on WSE

• Listing of HELIO shares
• n Warsaw Stock Exchange since 2007
• Realized emissions targets set out in the issue prospectus
• Support of the shares liquidity by Issuer’s market maker and market maker
• The share capital of HELIO S.A. amounts to PLN 2 500 000

and is divided into: – 3 872 000 series A ordinary bearer shares – 1 128 000 series B ordinary bearer shares.

• The nominal value of one share is PLN 0.50

That is why the cooperation with HELIO is profitable!

Strong position on dried fruits and nuts market Competitive offer The highest marks of consumers Successful development perspective Stable legal and financial situation

Contact:

HELIO S.A.

www.helio.pl Sales and Production Office Brochów 119 05-088 Brochów Poland Phone: +48 22 725 71 81 +48 22 725 72 42 +48 22 725 70 64

• Fax. +48 22 725 70 97

Registered Office Wyględy, ul. Stołeczna 26 05-083 Zaborów Poland Phone: +48 22 796 32 16 +48 22 796 31 96 +48 22 796 17 80

• Fax. +48 22 752 09 21

Grzegorz Sobociński e-mail: grzegorz@helio.pl

Thank you