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Investing in Design and Innovation Neil Pryke, Innovation Director Investing in Design and Innovation James Heal Turnover Graph Turnover Journey 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Year Halifax


  1. Investing in Design and Innovation Neil Pryke, Innovation Director

  2. Investing in Design and Innovation James Heal Turnover Graph Turnover Journey 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Year

  3. Halifax James Heal Building Dean Clough Mills May 2015 3

  4. Bankfield Mills May 2015 4

  5. Our core business – premium testing solutions for fabric and garments Physical Colour Fastness  Washing and Dry cleaning  Seams strength  Rubbing  Attachments (bows, diamantes  Fading to sunlight etc.)  Dry heat, ironing  Tearing strength  Perspiration  Fabric strip strength  Fabric abrasion and pilling Laundering  Buttons strength  Durability  Shrinkage due to washing  Button thread strength  Shrinkage due to drying  Crease and wrinkle recovery  Bursting strength Flammability  Knee bagging  Children’s night ware  Shoelace abrasion  Toys  Peel bond

  6. Global Sales/Representation KEY: James Heal Site Austria France Netherlands Sweden Agent/Distributor Belgium Germany Poland Switzerland Europe Network Czech Great Britain Portugal Turkey Republic Hungary Russian North America Denmark Italy Federation Finland Latvia Spain Canada Mexico USA Asia Pacific China Dubai Malaysia Singapore Indonesia South Korea Israel Taiwan Indian Sub-Continent Japan Thailand Bangladesh India South America Pakistan Australia Argentina Sri Lanka New Zealand Brazil Africa & the Israel Saudi Arabia Colombia Middle East Mauritius South Africa Ecuador Morocco Tunisia Egypt Oman

  7. Project: “To put design at the centre of business strategy”. • Problems defending our prices , even though our knowledge and quality is superior to the competition • Difficulties gathering intelligence from customers • Struggling to communicate our strengths – knowledge, expertise, heritage and premium quality The old offering

  8. • No family feel • Lack of brand identity • Inconsistent colours and materials

  9. James Heal Design Guideline Examples - Hardware ? Everyone knows this is manufacturer by its signature grill. Some of our signatures and DNA are: Black appearance with blue signature. Designs that show off the engineering Preference for stainless steel and aluminium Careful consideration All vents hexagonal Avoid plastic Designed packaging Signature radius to user touch points Signature radius Laser marking for precision Defined knurl for New specimen holder v old design ‘machined’ appearance items to turn

  10. Looks like an English man's name – good for exporting, made in Britain Engineering focussed Icon based on engineering compass Font is DIN – like a draughtsman’s stencil 11

  11. New generation of instruments Previous Martindale New Martindale

  12. Chinese Exhibition – a copy! Darong Martindale James Heal Martindale

  13. 67% Of employees are involved in New Product Development Creating ‘ value ’ in products & services

  14. Innovation Leadership – Our competitive edge How do we innovate?  Put the user at the ‘ centre of the design’ and gain their insights  Understand the problem  Consistent commitment to ‘ease of use’  Think original, generate many ideas  Make models, use 3D printing, build prototypes – better to try ideas and fail early  Design quality into the aesthetics and build – an ‘engineered look’  Design and deliver the most desirable, intuitive and productive testing machines

  15. User Interfaces – focus on intuitive control, ease of use, speed 2016 Generation 3 New platform for all instruments Generation 1 (PCB & Touchscreen) using bought-in Generation 2 controller Learn in 60 seconds Standard across a range of low-med tech instruments Languages include Chinese, Bangla and Korean

  16. Selecting the standards Standards  Sets all machine parameters, e.g. speed, time Driven  Knows the specimen quantity, warp/weft direction  Reports back exactly what the Standard requires TruBurst has error checking Helps the operator

  17. Model Previous Prototype model Customer complaint - lids are heavy to remove, access to rear stations is difficult Opportunity: To create the most ergonomic Martindale Model used to test the design with users, trying to fail early

  18. Design creating Value New product launch reverts sales downturn and grows above previous sales figures

  19. Diversification Our Instruments tested these goods outside of traditional Textiles

  20. Example 1 – Wood, paint & lacquer Industry Micro-scratching Permanent surface damage of gloss components caused by cleaning products and cleaning materials such as wipes, cloths etc. = Micro-scratch damage

  21. Example 2 Abrading rubber and Elastomerics Superseded design

  22. Investing in Design and Innovation James Heal Turnover Graph Turnover Journey 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Year

  23. Investing in Design and Innovation Turnover 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Year

  24. Thanks for listening Neil Pryke Innovation Director James Heal 26

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