Investing in Design and Innovation Neil Pryke, Innovation Director - - PowerPoint PPT Presentation

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Dec 20, 2023 376 likes •658 views

Investing in Design and Innovation Neil Pryke, Innovation Director Investing in Design and Innovation James Heal Turnover Graph Turnover Journey 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Year Halifax

SLIDE 1

Investing in Design and Innovation Neil Pryke, Innovation Director

SLIDE 2

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Turnover Year

James Heal Turnover Graph Journey Investing in Design and Innovation

SLIDE 3 3

Halifax

May 2015

James Heal Building Dean Clough Mills

SLIDE 4 4

Bankfield Mills

May 2015

SLIDE 5

Our core business – premium testing solutions for fabric and garments

Flammability

Children’s night ware
Toys

Physical

Seams strength
Attachments (bows, diamantes

etc.)

Tearing strength
Fabric strip strength
Fabric abrasion and pilling
Buttons strength
Button thread strength
Crease and wrinkle recovery
Bursting strength
Knee bagging
Shoelace abrasion
Peel bond

Colour Fastness

Washing and Dry cleaning
Rubbing
Fading to sunlight
Dry heat, ironing
Perspiration

Laundering

Durability
Shrinkage due to washing
Shrinkage due to drying

SLIDE 6

Global Sales/Representation

Asia Pacific China Dubai Indonesia Israel Japan Malaysia Singapore South Korea Taiwan Thailand North America Canada Mexico USA South America Argentina Brazil Colombia Ecuador Australia New Zealand Africa & the Middle East Israel Mauritius Morocco Egypt Saudi Arabia South Africa Tunisia Oman Europe KEY: James Heal Site Agent/Distributor Network Austria Belgium Czech Republic Denmark Finland France Germany Great Britain Hungary Italy Latvia Netherlands Poland Portugal Russian Federation Spain Sweden Switzerland Turkey Indian Sub-Continent Bangladesh India Pakistan Sri Lanka

SLIDE 7

Problems defending our prices, even though our

knowledge and quality is superior to the competition

Difficulties gathering intelligence from customers
Struggling to communicate our strengths – knowledge,

expertise, heritage and premium quality Project: “To put design at the centre of business strategy”.

The old offering

SLIDE 8

No family feel
Lack of brand

identity

Inconsistent colours

and materials

SLIDE 9

SLIDE 10

James Heal Design Guideline Examples - Hardware

Everyone knows this is manufacturer by its signature grill. Some of our signatures and DNA are: Careful consideration to user touch points Laser marking for precision New specimen holder v old design All vents hexagonal Defined knurl for items to turn Signature radius Designed packaging Signature radius ‘machined’ appearance Preference for stainless steel and aluminium Avoid plastic Black appearance with blue signature. Designs that show off the engineering

SLIDE 11 11 Looks like an English man's name – good for exporting, made in Britain Engineering focussed Icon based on engineering compass Font is DIN – like a draughtsman’s stencil

SLIDE 12

Previous Martindale New Martindale

New generation of instruments

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Darong Martindale James Heal Martindale

Chinese Exhibition – a copy!

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67%

Of employees are involved in

New Product Development Creating ‘value’ in products & services

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Innovation Leadership – Our competitive edge

How do we innovate?

Put the user at the ‘centre of the design’ and gain their insights
Understand the problem
Consistent commitment to ‘ease of use’
Think original, generate many ideas
Make models, use 3D printing, build prototypes – better to try ideas and fail early
Design quality into the aesthetics and build – an ‘engineered look’
Design and deliver the most desirable, intuitive and productive testing machines

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User Interfaces – focus on intuitive control, ease of use, speed

Generation 1 using bought-in controller Generation 2 Learn in 60 seconds Standard across a range of low-med tech instruments 2016 Generation 3 New platform for all instruments (PCB & Touchscreen) Languages include Chinese, Bangla and Korean

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Standards Driven

TruBurst has error checking Helps the

perator

Selecting the standards

Sets all machine parameters, e.g. speed, time
Knows the specimen quantity, warp/weft direction
Reports back exactly what the Standard requires

SLIDE 18

Previous model Prototype Model

Customer complaint - lids are heavy to remove, access to rear stations is difficult Opportunity: To create the most ergonomic Martindale Model used to test the design with users, trying to fail early

SLIDE 19

Design creating Value

New product launch reverts sales downturn and grows above previous sales figures

SLIDE 20

Diversification

Our Instruments tested these goods

utside of traditional Textiles

SLIDE 21 Micro-scratch damage

Example 1 – Wood, paint & lacquer Industry

Micro-scratching

Permanent surface damage of gloss components caused by cleaning products and cleaning materials such as wipes, cloths etc.

SLIDE 22

Example 2 Abrading rubber and Elastomerics

Superseded design

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2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Turnover Year

James Heal Turnover Graph

Journey

Investing in Design and Innovation

SLIDE 25

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Turnover Year Investing in Design and Innovation

SLIDE 26 26

Thanks for listening

Neil Pryke Innovation Director James Heal