WHY FACEBOOK? AND HOW TO USE IT TO TAKE OVER THE WORLD 27 July 2015 - - PowerPoint PPT Presentation

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WHY FACEBOOK? AND HOW TO USE IT TO TAKE OVER THE WORLD 27 July 2015 - - PowerPoint PPT Presentation

Dec 17, 2023 314 likes •462 views

WHY FACEBOOK? AND HOW TO USE IT TO TAKE OVER THE WORLD 27 July 2015 WHO IS JAMIE WONG? IN THE NEXT 15 MINUTES Wi y Facebook? Wi y Facebook isnt really free Types of Paid Advertising Wi at makes good content Useful sites WHY FACEBOOK ?

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SLIDE 1

WHY FACEBOOK?

AND HOW TO USE IT TO TAKE OVER THE WORLD

27 July 2015

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SLIDE 2

WHO IS JAMIE WONG?

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SLIDE 3

Wiy Facebook? Wiy Facebook isn’t really free Types of Paid Advertising Wiat makes good content Useful sites

IN THE NEXT 15 MINUTES…

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SLIDE 4

WHY FACEBOOK?

Because it’s where the people are Because it’s cheap Because it’s smart Because you’re in control

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SLIDE 5

SHOW ME THE MONEY

Wiy Facebook isn’t really free.

Facebook news feed is agile & responsive

Wiether your post is shown in news feeds relies on:

  • 1. Affinity
  • 2. Weight
  • 3. Decay
  • 4. Advertising spend
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Types of paid advertising

Boost a wall post Focus must be engagement, otherwise this will negatively impact your organic reach.

HOW TO SPEND MONEY ON FACEBOOK

For example:

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Create a Right Hand Side Ad Greater frequency for the amount that you’re paying, but less cut through.

HOW TO SPEND MONEY ON FACEBOOK

Types of paid advertising

For example:

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SLIDE 8

“Buy likes” with Page Like Ads Effective in increasing your fan base and therefore your organic reach.

HOW TO SPEND MONEY ON FACEBOOK

Types of paid advertising

For example:

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Show off your wares with 
 Multi-Product Carousels Great for showing range. Will click through to an external site. Can still generate conversations.

HOW TO SPEND MONEY ON FACEBOOK

For example:

Types of paid advertising

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SLIDE 10

WHAT MAKES GOOD CONTENT?

Consistent (tone and frequency). Assume content will be viewed on mobile. Content should be dictated by the audience.

  • Wiat does your audience care about?
  • Wiat do you care about?
  • Wiat is in the news?
  • Wiat is trending?
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SLIDE 11

WHAT MAKES GOOD CONTENT?

For example:

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Stuck for ideas?

  • Create Content
  • Curate Content
  • Converse Content

WHAT MAKES GOOD CONTENT?

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WHAT MAKES GOOD CONTENT?

For example:

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TELL ME MORE

Useful sites for information and trends Facebook for Business www.facebook.com/business Facebook Blueprint e-learning www.facebook.com/blueprint Facebook Awards www.facebook-studio.com Social Media Knowledge www.smk.com Social Media Examiner www.socialmediaexaminer.com Google Trends: www.google.com/trends