WHY FACEBOOK? AND HOW TO USE IT TO TAKE OVER THE WORLD 27 July 2015
WHO IS JAMIE WONG?
IN THE NEXT 15 MINUTES… Wi y Facebook? Wi y Facebook isn’t really free Types of Paid Advertising Wi at makes good content Useful sites
WHY FACEBOOK ? Because it’s where the people are Because it’s cheap Because it’s smart Because you’re in control
SHOW ME THE MONEY Wi y Facebook isn’t really free. Facebook news feed is agile & responsive Wi ether your post is shown in news feeds relies on: 1. A ffi nity 2. Weight 3. Decay 4. Advertising spend
HOW TO SPEND MONEY ON FACEBOOK Types of paid advertising For example: Boost a wall post Focus must be engagement, otherwise this will negatively impact your organic reach.
HOW TO SPEND MONEY ON FACEBOOK Types of paid advertising For example: Create a Right Hand Side Ad Greater frequency for the amount that you’re paying, but less cut through.
HOW TO SPEND MONEY ON FACEBOOK Types of paid advertising For example: “Buy likes” with Page Like Ads E ff ective in increasing your fan base and therefore your organic reach.
HOW TO SPEND MONEY ON FACEBOOK Types of paid advertising For example: Show o ff your wares with Multi-Product Carousels Great for showing range. Will click through to an external site. Can still generate conversations.
WHAT MAKES GOOD CONTENT? Consistent (tone and frequency). Assume content will be viewed on mobile. Content should be dictated by the audience. • Wi at does your audience care about? • Wi at do you care about? • Wi at is in the news? • Wi at is trending?
WHAT MAKES GOOD CONTENT? For example:
WHAT MAKES GOOD CONTENT? Stuck for ideas? • Create Content • Curate Content • Converse Content
WHAT MAKES GOOD CONTENT? For example:
TELL ME MORE Useful sites for information and trends Facebook for Business www.facebook.com/business Facebook Blueprint e-learning www.facebook.com/blueprint Facebook Awards www.facebook-studio.com Social Media Knowledge www.smk.com Social Media Examiner www.socialmediaexaminer.com Google Trends: www.google.com/trends
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