why Ecos? A Better Coconut Water 1. Fresher Taste & Aroma : - - PowerPoint PPT Presentation

why Ecos?

A Better Coconut Water…

1. Fresher Taste & Aroma: natural young Thai coconut water has a more robust flavor and aroma compared to older coconut water from Brazil, Indonesia or the Philippines. Ecos’ coconuts come from the southern Nakhon Pathom region of Thailand, known for having an especially flavorful and aromatic coconut water. 2. Youngest Pure Coconut Water: Ecos’ coconut water is younger than any other brand, which gives it a much fresher taste. Ecos is made from coconuts harvested at 6 months of age instead of the traditional 9 to 12 months used by other major brands. 3. 40% Less Sugar & Calories: very young coconuts have 2-3 grams of sugar per 100 ml whereas older coconuts have about 4 grams per 100

• ml. Ecos has only 2.4 grams per 100 ml. Zico, Vita Coco, ONE, Blue

Monkey and other brands have about 4 grams of sugar per ounce. 4. 50% More Potassium: Ecos has over 50% more potassium per ounce than other leading brands. This is also due to the young age of the coconut water and the minimal processing. 5. Consistent Taste: Ecos only produces in one region in Thailand and does not blend Thai coconuts with cheaper mature Indonesian

• coconuts. Other brands utilize different facilities and coconuts for

single and multi serving sizes, which causes consumer dissatisfaction when taste varies. 6. Sustainability: ½ the carbon footprint and 15% of the water footprint make Tetra Pak’s aseptic packaging optimal for the environment compared to plastic containers. Also, every part of the coconut is used at Ecos’ production facility, which adds value further down the supply chain and helps small family plantations in Thailand.

consumer issues with early brands

Vita Coco Zico Blue Monkey/ Taste Nirvana (Cans/Glass)

• adds ascorbic acid
• more sugar, less potassium

(older coconuts)

• nutrition labels & marketing

questioned, several lawsuits initiated in U.S. in Q3 2011

• from concentrate
• adds “natural flavours”
• high price point for

non-natural product

• canning process destroys

nutrients

• canning results in “after taste”
• cans & glass bottles from

Thailand often blend with cheaper coconuts from Indonesia and/or use sweeteners