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Who Am I 10 years factory planing 4 years live sience 3 years - - PowerPoint PPT Presentation
Who Am I 10 years factory planing 4 years live sience 3 years - - PowerPoint PPT Presentation
Now You Got a Search Engine MICES 14. June 2017 Peter Rieger Who Am I 10 years factory planing 4 years live sience 3 years research assistent 12 years search Dropped 3 courses of study Freelancer for 12 years CEO for 8 years
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Get Your Priorities Straight
Sure, but only after your homework is done! May I try the new ML- framework?
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Don’t Make Them Think
§ Search Box: How to start the search conversation? § Autocomplete: Supporting the dialog § Summary: What is the result all about? § Results: An ordered list of actual search hits § Snippet: A representation of a singe search hit § Filters: Instruments for after-search interactions
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The E-Commerce Search Interface
Search Box Summary Results Filters Snippet Autocomplete
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Search Boxes
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Autocomplete
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Summaries
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Diverse Results
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Focused Results
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Integrating Navigational Elements
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Snippets
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After Search Navigation: Zalando
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After Search Navigation: Otto
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After Search Navigation: Amazon
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Types Of Search Requests
§ Exact Search § Search for Product Types § Search for Features § Compatibility Search § None-Product Search § Thematic Search § Relational Search § Search with Abbreviatons, Slang § Subjective Search § Symptom Search § Implicit Search § Natural Language Search
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What Can Be Learned From Search Analytics?
2014
§ 10% of the visits provided for 36% of the turnover (visits with site search) § 40% of the query volume provided for 80% of the search turnover § That 40% of query volume was based on only 1% of the search terms § 20% of the most frequent search queries generated 15% of the search turnover § 20% of the most frequent search terms generated 45% of the search turnover
Today
§ 60% of the visits provide for 85% of the turnover (visits with site search)
- > Main reasons: responsive shop + interaction weighted autocomplete
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Key Take-Aways
§ Search can be much more than a technical commodity to retrieve text. § Enable site search analytics. § Use the analytics data
§ How are YOUR customers searching? § How do they interact with the search application?
§ Optimize your product data for findability. § Combine logistics, business and marketing data with product data. § Measure and report search performance & impact on a regular base.
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Costs and Benefits... A Rational Approach
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