Who Am I 10 years factory planing 4 years live sience 3 years - - PowerPoint PPT Presentation

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Who Am I 10 years factory planing 4 years live sience 3 years - - PowerPoint PPT Presentation

Now You Got a Search Engine MICES 14. June 2017 Peter Rieger Who Am I 10 years factory planing 4 years live sience 3 years research assistent 12 years search Dropped 3 courses of study Freelancer for 12 years CEO for 8 years


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Now You Got a Search Engine

MICES 14. June 2017

Peter Rieger

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Who Am I

§ 10 years factory planing § 4 years live sience § 3 years research assistent § 12 years search § Dropped 3 courses of study § Freelancer for 12 years § CEO for 8 years § Daddy for 6 years

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Get Your Priorities Straight

Sure, but only after your homework is done! May I try the new ML- framework?

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Don’t Make Them Think

§ Search Box: How to start the search conversation? § Autocomplete: Supporting the dialog § Summary: What is the result all about? § Results: An ordered list of actual search hits § Snippet: A representation of a singe search hit § Filters: Instruments for after-search interactions

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The E-Commerce Search Interface

Search Box Summary Results Filters Snippet Autocomplete

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Search Boxes

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Autocomplete

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Summaries

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Diverse Results

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Focused Results

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Integrating Navigational Elements

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Snippets

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After Search Navigation: Zalando

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After Search Navigation: Otto

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After Search Navigation: Amazon

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Types Of Search Requests

§ Exact Search § Search for Product Types § Search for Features § Compatibility Search § None-Product Search § Thematic Search § Relational Search § Search with Abbreviatons, Slang § Subjective Search § Symptom Search § Implicit Search § Natural Language Search

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What Can Be Learned From Search Analytics?

2014

§ 10% of the visits provided for 36% of the turnover (visits with site search) § 40% of the query volume provided for 80% of the search turnover § That 40% of query volume was based on only 1% of the search terms § 20% of the most frequent search queries generated 15% of the search turnover § 20% of the most frequent search terms generated 45% of the search turnover

Today

§ 60% of the visits provide for 85% of the turnover (visits with site search)

  • > Main reasons: responsive shop + interaction weighted autocomplete
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Key Take-Aways

§ Search can be much more than a technical commodity to retrieve text. § Enable site search analytics. § Use the analytics data

§ How are YOUR customers searching? § How do they interact with the search application?

§ Optimize your product data for findability. § Combine logistics, business and marketing data with product data. § Measure and report search performance & impact on a regular base.

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Costs and Benefits... A Rational Approach

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Thank You!

Peter Rieger CEO ESEMOS GmbH I live and work in Berlin Find me on Facebook or Linkedin peter@esemos.de @peterrieger