WHAT WILL WE TALK ABOUT? Why your presentation sucks YOUR Its all - - PDF document

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WHAT WILL WE TALK ABOUT? Why your presentation sucks YOUR Its all - - PDF document

4/10/2013 WHAT WILL WE TALK ABOUT? Why your presentation sucks YOUR Its all about you! PRESENTATION Classic blunders SUCKS. Make your HERES WHY... presentation CRAP Approximately Weve all been there... 20,800 PowerPoint presentations are


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YOUR PRESENTATION SUCKS. HERE’S WHY...

WHAT WILL WE TALK ABOUT?

Why your presentation sucks It’s all about you! Classic blunders Make your presentation CRAP

We’ve all been there...

Approximately 20,800 PowerPoint presentations are given every minute around the world... and the vast majority of them suck.

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Don’t blame PowerPoint, Keynote, Prezi, etc. These are just a tools.

It’s the speaker who sucks. We want you to not suck.

Presentations are about communication!

If you want to show me facts and figures send me a report.

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Why your presentation sucks...

Lack of proper preparation No practice Too much info Story? Bad visuals No CRAP

How do you fix it?

Organization Meaning Practice Support materials

Get organized and plan ahead.

Have a system for gathering your ideas.

‐Jesse Desjardins

Framing Information

Message Triangle

What is it? What are we doing? How will this help people?

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SOURCE: Escape from the Ivory Tower

Framing Information

Note – A one hour presentation should take around 30 hours of preparation.

“If you want me to speak for an hour, I am ready today. If you want me to speak for 10 minutes, it will take me two weeks to prepare.” ‐Mark Twain

Practice Practice Practice

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BODY LANGUAGE

Hands Posture Eyes Walking

Absolutely no “lasers” allowed

This includes lasers on sharks...

WHAT TO WEAR?

Did I mention “Practice”? Try it our in front of others

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Try it out in front of a mirror!

Own the stage – make it yours.

We all love a good story!

The human brain is hard‐wired to respond to a story.

Tooby and Cosmides, 2001

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Tell a story

Tell them what you’re going to tell them Tell them Tell them what you told them

Keep it short.

Ernest Hemingway

Challenged to write a six word story... For sale: baby shoes, never used.

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Make them the hero of your story

“PowerPoint would have been a useful presentation tool prior to the 1930′s when people were still amazed by anything big

  • n a screen. Just throw

up a PowerPoint, when people are sleeping they can’t tell how stupid you really are.”

‐Tom Demerly

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The slides are an aid‐ Not a crutch.

If they are staring at the slide they are not listening to you.

YOU are the presentation.

Don’t fall for the classic blunders

The most famous of which is "never get involved in a land war in Asia,"...

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Too much info‐ Don’t spoon feed them.

Might as well just hand them your presentation and then sit down.

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Size Matters.

If you’re going to show something – show it!

Don’t just read your slides.

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You know what I’m talking about...

  • There are
  • folks who
  • will read every
  • bullet point
  • on
  • their slides
  • because they
  • haven’t taken
  • the time
  • to
  • prepare or
  • practice
  • their
  • presentation

Bullets

Three to six– no more

47

Review Existing Training Materials

  • Develop structured courseware review protocols to

ensure consistency in the review and analysis of existing materials

  • Determine the extent to which training adheres to accepted

Instructional Systems Design principles

  • Identify mechanisms used to ensure accuracy and currency of

information

  • Review previous course evaluations and feedback
  • Gather data on training implementation challenges
  • Map out all training methodologies currently used to teach

various aspects of the courses

  • Compile, review, and analyze lessons learned from Hurricane

Katrina, trends and new regulations to determine additional training needs

  • Determine how to incorporate modifications and new guidance

such as NIMS into training

  • NIMS provides the framework for incident management

regardless of cause, size, location, or complexity

  • Serves as the basis for NRF
  • Incorporate NIMS information in the materials, at a level of detail

appropriate for the topic and audience

Doont forgit to speel chek!

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Visuals

A good visual can help you tell your story

Interesting visuals can help make your presentation memorable and fun

Corbis.com iStockphoto.com 123rf.com Compfight.com

If you’re still using Microsoft clip art just give up now because there’s no hope for you.

About stock photos...

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About stock photos...

Real Estate

Your slides should be covered by CRAP What’s CRAP?

Contrast Repetition Alignment Proximity

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Disclaimer

CRAP will not guarantee perfect presentations Some CRAP is better than no CRAP Not an expert ‐ but I know CRAP when I see it Recommend: The Non‐Designer’s Design Book by Robin Williams (no, not that Robin Williams)

Use Highest Contrast For Visual Clarity

Not GOOD Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This?

Use Highest Contrast For Visual Clarity

Not GOOD GOOD Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This? Can You Read This?

Repeat After Me: Repetition Is Good

Not GOOD

  • Peter Piper picked a peck of pickled peppers
  • She sells sea shells by the sea shore
  • Doki doki
  • brekekekex koax koax
  • That solitude which suits abstruser

musings.

  • Dead in da middle of little Italy, little

did we know that we riddled some middle men who didn't do diddily.

Alliteration Onomatopoeia Assonance

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Repeat After Me: Repetition Is Good

GOOD

Alliteration Alliteration

  • Peter Piper picked a peck of pickled peppers
  • She sells sea shells by the sea shore

Onomatopoeia Onomatopoeia

  • Doki doki
  • brekekekex koax koax

Assonance Assonance

  • That solitude which suits abstruser musings
  • Dead in da middle of little Italy, little did we

know that we riddled some middle men who didn't do diddily

Not GOOD

  • Peter Piper picked a peck of pickled peppers
  • She sells sea shells by the sea shore
  • Doki doki
  • brekekekex koax koax
  • That solitude which suits abstruser

musings.

  • Dead in da middle of little Italy, little

did we know that we riddled some middle men who didn't do diddily.

Alliteration Onomatopoeia Assonance

Visually Aligned = Mentally Aligned

Not GOOD Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong?

Visually Aligned = Mentally Aligned

Not GOOD GOOD Home sweet home. Home sweet home. Home sweet home. Home sweet home. Home sweet home. Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong? Where do I belong?

Proximity Promotes Perception

Not GOOD Alliteration Onomatopoeia Assonance

Repetition of a leading consonant sound Imitating the sound described Repetition of vowel sounds to create internal rhyming

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Proximity Promotes Perception

Not GOOD GOOD Alliteration Onomatopoeia Assonance Alliteration Onomatopoeia Assonance

Repetition of a leading consonant sound Imitating the sound described Repetition of vowel sounds to create internal rhyming Repetition of a leading consonant sound Imitating the sound described Repetition of vowel sounds to create internal rhyming

Here’s a few slides that could have benefited from a little CRAP

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 PIOs need to be working together in centralized

location

 As PIOs respond separately to the event and to

the public perception

  • “Rapid Response Teams”
  • Acknowledge and respect the issues of

public

  • Talking points also address public fears
  • PIOs present in the E

OC… .represent public

  • Address public fears directly
  • CALL FOR PSYCHIATRIC HE

LP

Start Today

1. SUCCE SS ON A DAILY BASIS E QUALS SUCCE SS IN AN E ME RGE NCY or CRISIS COMMUNICATIONS RE SPONSE

2. People in crisis reach out for the person first, the agency second. 3. When people think of you, do they salivate?

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Use CRAP

  • n your

slides and you’ll be a winner too!

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There are three shortcuts for great design

Buy it.

Invest in professional images and typeface. It can really set you apart.

Steal it.

Reverse engineer any design that you like. Make it your

  • wn.

Hire someone.

There are many talented professionals who would love the work.

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You are the presentation Tell a story PowerPoint is not evil – bad presentations are evil Use CRAP on your presentation

So what did we learn?

Questions?

Christopher J. Kramer

Argonne National Laboratory

ckramer@anl.gov