What is professional coaching? Coaching is a distinct service and differs greatly from therapy, consulting, mentoring, or training. ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. The coaching process helps clients improve their outlook on work and life, while improving their leadership skills and unlocking their potential. The coach responsibility is to: • Discover, clarify and align with what the client wants to achieve • Encourage client self-discovery • Elicit client-generated solutions and strategies • Hold the client responsible and accountable
Why use a coach? Highly renowned companies are realizing the effectiveness of coaching in achieving their goals. Major corporations from a variety of sectors, including IBM, Nike, Verizon and Coca-Cola Enterprises, have turned to coaching to increase employee satisfaction, improve output and strengthen their bottom lines. Coaching brings a shift in corporate culture that increases productivity by changing it from command and control to collaboration and creativity. It helps close the gap between generations by increasing engagement and encouraging progress that benefits all parties involved. Leadership is strengthened; communication is enhanced; listening is fine-tuned; and the overall organization becomes more effective .
High level benchmarking indicators – The arc of experience 88% 88% …of whom Overall 2017: 7,971 Participated in coaching relationship Satisfied with Aware of coaching coaching experience 31% 31% Overall Base 2017: 27,134 66% 66% Includes both those being coached and those delivering the coaching Overall Base 2017: 27,134 Based on the 2017 ICF Global Consumer Awareness Study
Benefits of coaching Professional coaching brings many wonderful benefits: • fresh perspectives on personal challenges • enhanced decision-making skills • greater interpersonal effectiveness • increased confidence • …… Those who undertake coaching also can expect: • appreciable improvement in productivity, • satisfaction with life and work, • attainment of relevant goals
Increased productivity Professional coaching maximizes potential and, therefore, unlocks latent sources of productivity. Based on the ICF Global Coaching Study
Positive people Building the self-confidence of employees to face challenges is critical in meeting organizational demands Based on the ICF Global Coaching Study
Return on Investment Coaching generates learning and clarity for forward action with a commitment to measurable outcomes. The vast majority of companies (86%) say they at least made their investment back. Based on the ICF Global Coaching Study
Satisfied clients According to the ICF Global Coaching Client Study, individual clients reported a median return on investment of 3.44 times their investment. The news is even better for corporations. Companies that use or have used professional coaching for business reasons have a median return on investment of seven times their initial investment. Virtually all companies and individuals who hire a coach are satisfied.
Based on the ICF Global Coaching Study
How to implement a coaching culture in your organisation? With greater demands and fewer resources, some businesses are now asking themselves whether they can afford not to use coaching. If you are interested in starting a coaching program at your organization, feel free to discover the various research results and recommendations ICF and The Human Capital Institute (HCI) have made available to you on our global website: www.coachfederation.org/coachingculture Also discover our various ICF surveys run with PWC to get all latest trends and useful worldwide and regional figures about coaching www.coachfederation.org/research
Why ICF? Formed in 1995, the International Coach Federation (ICF) is the world’s largest non -profit organization of professional trained coaches, with more than 27,000 members in more than 135 countries worldwide. ICF is dedicated to advancing the coaching profession by: • setting high ethical standards • providing independent certification and program accreditation • building a worldwide network of credentialed coaches. Our vision statement is that coaching is an integral part of a thriving society and every ICF Member represents the highest quality of professional coaching.
OUR VALUES We are committed to reliability, openness, acceptance and congruence and consider all parts of the ICF community mutually accountable to uphold the following values: • Integrity : We uphold the highest standards both for the coaching profession and our organization. • Excellence : We set and demonstrate standards of excellence for professional coaching quality, qualification and competence. • Collaboration : We value the social connection and community building that occurs through collaborative partnership and co-created achievement. • Respect : We are inclusive and value the diversity and richness of our global stakeholders. We put people first, without compromising standards, policies and quality.
Today, ICF is a very active member-based organization which is specifically recognized for: • Developing coaching core competencies • Establishing a professional code of ethics and standards • Creating an internationally recognized credentialing program • Setting guidelines through accreditation for coach-specific training programs • Providing continuous education through world-class events, webinars, communities of Practice (CPs) and archived learning. • Running researches on coaching industry trends and figures • Leading the Thought leadership institute (TLI) • Developing new offerings for organizations and corporations building coaching cultures • Expanding the activities of ICF Foundation • Creating alliances with various stakeholders and being an active part of the Global Coaching Mentoring Alliance (GCMA)
Value of the ICF credential With an ICF Credential, coaches demonstrate their knowledge, skills, and commitment to high ethical and professional standards. The ICF Credential is the only globally recognized professional coaching certification following a rigorous process which requires coaches to: Have completed specific coach training • Demonstrate a certain level of coaching experience with clients • Be assessed and re-assessed regularly to ensure maintenance of the rigorous ICF • standards To commit to and be tested about ICF core competencies • and code of ethics which are at the basis of effective coaching To undertake continuous professional development •
Recognition of Excellence and Customer satisfaction ICF Credentials are important to consumers o Among those who have been in a coaching relationship, 85% said certification/credential is important o For people and organizations who receive/use coaching 56% expect their coaches to be certified/credentialed 2016 ICF Global Consumer Awareness Study 16
Come and visit our ICF Stand in the exhibition hall here in Brasov We will be pleased to meet you and answer all your questions
www.coachfederation.org www.coachfederation.ro
It always seems impossible until it's done Nelson Mandela
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