WHAT ARE THE CHALLENGES? The sports market place is changing at a - - PowerPoint PPT Presentation


Governance
and
Business
Capability
in
Sport


Beth
Warren
–
Project
Manager
 Kim
Williams
–
Sustainable
Sport
Partnership
Manager

 


WHAT ARE THE CHALLENGES?

The sports market place is changing at a fast rate...

• Competitive market with over 16 branded and promoted sport

products

• Increased access to technology driving awareness, business

modelling and training of deliverers

• Changing delivery models:

– 3rd party provider – Professional deliverers – Targeted and branded products

• Shift towards pay-to-play products to address declines in Club

Memberships

• A shift to commercial partnerships over traditional sponsorships
• Governance reforms across sport enabling growth, national delivery

and leveraging this investment

The most crowded sports market in the world

• 4 Football codes
• 13+ Domestic codes
• 16+ International
• AFL 6+ million spectators

Australian broadcast market

• 75+ sports offered to the community
• 20+ targeted Junior engagement products

Australian sport market

Big getting Bigger and coming for your participants

$- $50.0 $100.0 $150.0 $200.0 $250.0 $300.0 $350.0 $400.0 $450.0 ARU A-League NRL Tennis Australia Cricket Australia AFL Million

2012 Revenue

Excludes new broadcast deals

AFL+ARL+ARU

• Est. $646.6m 2013

Supporting industry $2.6 Billion boost 2013

Source: IBISWorld report

Sport Betting $325m 2013

Peoples needs for activity are changing

• A Perfect Fit - Personalised sport for health and fitness
• From Extreme to Mainstream - The rise of

lifestyle sports

• More than Sport - The attainment of health, community

and overseas aid objectives via sport

• Everybody's Game - Demographic, generational and

cultural change

• New Wealth, New Talent - Economic growth and

sports development in Asia

• Tracksuits to Business Suits - Market pressures

and new business models

CSIRO Megatrends 2013

40% of active Australians have moved away from club based products ASC Segmentation Study 6 million people very interested in the right club product

Supplier v Market Driven

Traditional delivery Product Innovation

Eroding market share Growing market share

Non-organised sport has higher numbers

Only 11% of Australians placed competition in sport as important to them

Competition is even less appealing to females...

There is a much greater interest in casual participation

Why don’t people participate?

People leave when the sport is not meeting their needs

Australian sport needs contemporary governance practices to meet today’s challenges

• March 2012: Revised Sports Governance Principles

released

• Compliance on an “if not, why not?” basis

Principle
1:
Board
composi;on,
roles
and
powers
 Principle
2:
Board
processes
 Principle
3:
Governance
systems
 Principle
4:
Board
repor;ng
and
performance
 Principle
5:
Stakeholder
rela;onship
and
repor;ng
 Principle
6:
Ethical
and
responsible
decision
making


To
strengthen
governance
in
sport,
 mandatory
standards
have
been
introduced


1.
Structure
for
sport
 2.
Board
composi;on
and
opera;on
 3.Sport
transparency,
repor;ng
and
integrity


Sponsorship / Investment / Revenue Go2Market Strategy ICT / Shared Data / Marketing National Alignment Whole of sport strategy

Commercial

Delivery Research & Evidence Culture & Leadership Governance Purpose

Prioritising capacity investment is critical

Thank you for your time....