PRODUCT TRAINING Welcome to Camry Hybrid Sales Training 2018
I. Background
Background Growth in luxury Market 4.5 3.9 4.0 3.7 3.5 3.3 3.0 3.0 Units in Thousands 2.6 2.3 2.5 2.0 2.0 1.8 1.7 1.6 1.5 1.5 1.2 0.9 1.0 0.7 0.6 0.5 0.5 0.0 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Forecasted Source: GENDAI TTL Market Forecast MAR’17 & IMC Study
Growth in Hybrid Market Mkt. share Hybrid Mkt Share 30% 26.9% 25% 23.4% 20.3% 20% 17.0% 14.1% 15% 11.8% 9.1% 10% 7.0% 0.1% 1.3% 2.5% 3.2% 2.9% 4.1% 5.4% 5% 0% 0% '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25 Forecasted
Background Market Landscape BMW 5 Series, 4 17 Merc E300, 10 Merc E250, 2 15 Merc E200, 100 Luxury segment - High RSP (PKR) Millions Segment volume: 119 units 13 11 Camry gasoline RSP- 10.9M 9 Audi A6, 175 Camry HV Audi Q3, 32 Merc C180, 153 Audi A5, 6 RSP- 8.5 M 7 Used Crown HV, 52 Audi A4, 248 5 BMW X1, 188 Luxury segment - Low BMW 3 Series, 45 Used Camry HV, 79 RSP barrier of 9 Mln Audi Q2, 8 Audi A3, 126 Segment volume: 1,112 units 3 7.5 8.0 8.5 9.0 9.5 10.0 M2
Background HV Market Landscape New Used TTL % Share Merc 67 52 119 0.9% Porsche 19 15 34 0.3% Honda 3,231 3,231 24.9% Porsche Cayenne (new), 19 Toyota 1 9,576 9,577 73.9% Millions 20 TTL 87 12,874 12,961 100.0% Mercedes S400 (new), 57 18 16 Mercedes S400, 41 Above 12 Mln: 134 units 14 (1% market) Mercedes E300 (new), 10 Porsche Cayenne, 7 12 No vehicle in this zone 10 8 Below 9 Mln: 12,807 units (99% market) Toyota Crown, 52 Honda Vezel 6 Lexus RX450, 126 Honda Accord, 13 Toyota CHR Aqua,5230 1,670 103 4 Toyota Fielder, 549 Toyota Camry, 79 Honda Fit Honda Grace, 80 2 763 Toyota Prius Honda Freed Toyota Axio 2,746 - 670 679 6.0 6.5 7.0 7.5 8.0 8.5 9.0 9.5 10.0 10.5
Introducing the all new Camry to capture the growing market of Hybrid Luxury sedan!
Illustrious History of Camry HV 1st Gen | 1982-1986 History of His of CA CAMRY Exporting begins in 1983 as Toyota's first transverse engine Sales have risen with each FF sedan succeeding generation since 2nd Gen | 1986-1991 exporting started in 1983. Toyota’s global sales grow by 20% CAMRY globally has been able to 3rd Gen | 1991-1996 maintain the status of “ The King of Exclusive body for overseas Sedans ” for 20 years. market 4th Gen | 1996-2001 Becomes best-selling mid- size sedan in North America 5th Gen | 2001-2006 Prestige model for Asia is added 6th Gen | 2006-2011 HV model added, becomes the segment leader in China 7th Gen | 2011 The New ERA (Emotional & Rational) - Sedan concept receives a full model change undergoes a large-scale minor change in 2014
II. Development Concept
Key Selling Points Natural beauty styling and World top class safety a sedan package performance 01 04 Segment leading advanced HMI Leading fuel economy and driving performance due to (Human Machine Interface) and the renewed powertrain Unprecedented a high quality cockpit 02 05 Change High quality ride Impressive Value For Money and differentiated items to 03 06 attract upper grade users Performance & Experience Intelligence & Experience
Development Concept Make the customer smile TNGA Philosophy Making “ever better cars” TNGA (Toyota New Global Architecture) improve Create ＝ Movement to re- innovate Toyota’s car -building performance & stylish competitiveness from the ground up and charming cars Structure reform Architecture of parts such as the image image image image platform, drivetrain and suspension with the best performance has been born. Platform New 2.5 L Double Wishbone Direct Shift - 6AT “Dynamic Force Engine” Rear Suspension System 13
Proposition CAMRY PROPOSITION A practical luxury that is striking in every sense 11
III. Product Information
EXTERIOR
Exterior An above-class driving dynamics and a high Sensual-Smart Confidence status feel Unique cabin that’s both practical and stylish Original sketch Style at expense Unique approach of practicality to the cabin Individuality that stands out, even from a distance Front and rear design that are both sporty yet suggestive of high status quality 12 11
Exterior Body – Front Profile • Lowered overall height (-25 mm) and Shiny Metallic Paint width (+20 mm) • Driver‘s seating position lowered 22 Low center of gravity and wide stance mm and moved back 49 mm • The engine hood, cowl and belt line height have been lowered
Exterior Body- Rear profile • Adequate rear-seat head clearance • Roof Extension
Exterior Lights Daytime Running Lamps (DRLs) with three- DRL/clearance lamp dimensional clear lenses LED fog lamps Bi-Beam LED reducing power consumption & enhanced fuel Front turn economy signal lamp Headlamp Cleaner LED Headlamps with Automatic High Beam (AHB) Backup lamp Rear turn signal lamp Bright Bi beam LED lamps with chrome plated ornamentation designed for clear visibility using solid lenses in three layers Tail lamp Stop Lamp Rear combination lamps with LEDs
Exterior - Wheel All silver paint 17 INCH ALLOY RIM – LOW GRADE All silver paint 18 INCH ALLOY RIM – HIGH GRADE Bright machined finish
Exterior - Specifications Smart Trunk Opener Panoramic Roof with Glass Top Larger field of view Side turn signal lamp with defogger Smart Door Handle with Touch Screen Door-mounted outer mirrors
Exterior - Colors STEEL BLONDE ATTITUDE BLACK PLATINUM WHITE PEARL GRAPHITE DARK BROWN DARK BLUE EMOTIONAL RED
Customer Benefits INTERIOR 25
Interior Delivering a combination of sportiness & spaciousness Fusing an advanced, best-in- class HMI with the interior design Pursuing rich texture and finish provided 12 11
Interior Indirect door inside handle lighting Indirect door inside handle lighting (1) (2) (3) Front console lighting (5) (4) (6) (7) (9), (10) Lighting locations (8) List of highlights and surface materials Glove box lighting Footwell lighting Part Highlight/finish Instrument panel Soft-touch slush molding (1) upper (TPO surface) Hood, cowl, and belt line (2) Meter cluster rings Satin plating have been lowered Center register A (3) Satin plating B knobs B Side register (4) Satin plating Thickness of the (knob and molding) instrument panel has Instrument panel been reduced (5) Film design Cross-sectional view ornamentation A of seat occupant and Front console upper (6) Film design comparison with ornamentation current model Instrument panel (7) TPO surface + urethane foam pad (8) Console lid PVC surface + urethane foam Combination of a light, sporty looking instrument (9) Shift lever bezel Satin plating panel and spacious interior (10) Cup holder rings Satin plating (high grade)
Interior – MID Display Tabbed Outside Shift position display area temperature display area Odometer display area Audio Vehicle Driving support Parking Assist ECO driving/fuel efficiency information information
Interior – MID Display Return Four direction Cruise /enter controls Volume Mode Seek Voice recognition The audio, meter and driver support systems operation switches have been centred on the steering wheel, allowing the driver to operate them without releasing their hand from the steering wheel, contributing to safe driving.
Interior – Colors This color scheme combines a dark gray instrument panel upper A black that is somewhat brighter than blacks used previously has and on the floor with two newly available beige colors. As in the been developed in the aim of creating a premium interior. This gray color scheme, this arrangement adds bright beige as if to interior color highlights the newly developed satin chrome accents by envelop the seat occupants with the aim of creating a luxurious, calling attention to the seat material and interior materials in an elegant interior space. emotionally appealing manner.
Customer Benefits ENGINE 31
Engine A25A-FXS A25B-FXS* 2 Engine type Hybrid 16-Valve DOHC, Valve mechanism VVT-iE (Intake) Bore X Stroke (mm) 87.5 x 103.4 Displacement (cm 3 ) 2487 Compression ratio 14 Fuel system D-4S Max. output (kW/rpm) 131/5700 221/3600 – 5200 Max. torque (Nm/rpm) Toyota developed the Dynamic Force Engine, a new 2.5L inline-four power plant that delivers high output along with combustion efficiency that ranks Dynamic Force Engine with Euro 5 among the most efficient engines in the world. emission control. The new engine incorporates a number of advanced technologies such as Variable Valve Timing intelligent system by Electric motor (VVT-iE) to deliver a sophisticated blend of improved output, fuel efficiency, and emissions performance.
Engine - Hybrid By realizing reduced fuel consumption, the burden on the environment is decreased. This realizes both economy and ecology.
Engine – Driving Modes SPORT Acceleration Large torque feeling NORMAL ECO 0 20 40 60 80 100 Acceleration pedal opening (%) A Drive Mode Select switch enables the driver to select operation characteristics among three kinds of driving modes 6 speed with sequential shift
UTILITY & COMFORT 35
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