Welcome to Camry Hybrid Sales Training 2018 I. Background - - PowerPoint PPT Presentation

PRODUCT TRAINING

Welcome to Camry Hybrid Sales Training 2018

• I. Background

0.5 0.9 1.6 0.6 0.7 1.2 1.5 1.7 1.8 2.0 2.3 2.6 3.0 3.3 3.7 3.9 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

Growth in luxury Market

Source: GENDAI TTL Market Forecast MAR’17 & IMC Study

Forecasted Units in Thousands

Background

Growth in Hybrid Market

0% 0.1% 1.3% 2.5% 3.2% 2.9% 4.1% 5.4% 7.0% 9.1% 11.8% 14.1% 17.0% 20.3% 23.4% 26.9% 0% 5% 10% 15% 20% 25% 30% '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 '25

Hybrid Mkt Share

• Mkt. share

Forecasted

BMW X1, 188 Audi A3, 126 Audi Q2, 8 Used Camry HV, 79 Audi Q3, 32 Merc E300, 10 Merc E250, 2 Merc E200, 100 Audi A4, 248 BMW 5 Series, 4 Merc C180, 153 Audi A6, 175 BMW 3 Series, 45 Used Crown HV, 52 Audi A5, 6 3 5 7 9 11 13 15 17 7.5 8.0 8.5 9.0 9.5 10.0 RSP (PKR) Millions M2

Market Landscape

Luxury segment - Low RSP barrier of 9 Mln Segment volume: 1,112 units Luxury segment - High Segment volume: 119 units

Background

Camry gasoline RSP- 10.9M Camry HV RSP- 8.5 M

HV Market Landscape

Aqua,5230

New Used TTL % Share Merc 67 52 119 0.9% Porsche 19 15 34 0.3% Honda 3,231 3,231 24.9% Toyota 1 9,576 9,577 73.9% TTL 87 12,874 12,961 100.0%

Background

Honda Accord, 13 Porsche Cayenne (new), 19 Porsche Cayenne, 7 Mercedes E300 (new), 10 Mercedes S400 (new), 57 Mercedes S400, 41 Toyota Crown, 52 Honda Vezel 1,670 Toyota Camry, 79 Lexus RX450, 126 Toyota Axio 679 Toyota Prius 2,746 Toyota Fielder, 549 Honda Freed 670 Honda Grace, 80 Toyota CHR 103 Honda Fit 763

• 2

4 6 8 10 12 14 16 18 20 6.0 6.5 7.0 7.5 8.0 8.5 9.0 9.5 10.0 10.5 Millions

No vehicle in this zone Above 12 Mln: 134 units (1% market) Below 9 Mln: 12,807 units (99% market)

Introducing the all new Camry to capture the growing market

• f Hybrid Luxury sedan!

Illustrious History of Camry HV

His History of

• f CA

CAMRY

Sales have risen with each succeeding generation since exporting started in 1983. CAMRY globally has been able to maintain the status of “The King of Sedans” for 20 years.

1st Gen | 1982-1986

Exporting begins in 1983 as Toyota's first transverse engine FF sedan

2nd Gen |1986-1991

Toyota’s global sales grow by 20%

3rd Gen |1991-1996

Exclusive body for overseas market 4th Gen | 1996-2001 Becomes best-selling mid- size sedan in North America 5th Gen | 2001-2006 Prestige model for Asia is added

6th Gen | 2006-2011

HV model added, becomes the segment leader in China

7th Gen |2011

• The New ERA (Emotional & Rational)

Sedan concept receives a full model change undergoes a large-scale minor change in 2014

• II. Development Concept

Performance & Experience Intelligence & Experience

05 06 03 02 01 04

Unprecedented Change

Natural beauty styling and a sedan package Leading fuel economy and driving performance due to the renewed powertrain

High quality ride

World top class safety performance Segment leading advanced HMI (Human Machine Interface) and a high quality cockpit

Impressive Value For Money and differentiated items to attract upper grade users

Key Selling Points

TNGA (Toyota New Global Architecture) ＝ Movement to re-innovate Toyota’s car-building from the ground up

TNGA Philosophy

Make the customer smile

Making “ever better cars”

Structure reform Create stylish and charming cars

improve performance & competitiveness

Development Concept

Architecture of parts such as the platform, drivetrain and suspension with the best performance has been born.

Platform New 2.5 L “Dynamic Force Engine” Direct Shift - 6AT Double Wishbone Rear Suspension System

image image image image

13

Proposition

CAMRY PROPOSITION

A practical luxury that is striking in every sense

11

• III. Product Information

EXTERIOR

Exterior

11 Sensual-Smart Confidence Original sketch An above-class driving dynamics and a high status feel Unique cabin that’s both practical and stylish

Unique approach to the cabin Style at expense

• f practicality

Individuality that stands

• ut, even from a distance

Front and rear design that are both sporty yet suggestive of high status quality 12

Exterior Body – Front Profile

Low center of gravity and wide stance Shiny Metallic Paint

• Lowered overall height (-25 mm) and

width (+20 mm)

• Driver‘s seating position lowered 22

mm and moved back 49 mm

• The engine hood, cowl and belt line

height have been lowered

Exterior Body- Rear profile

• Adequate rear-seat head clearance
• Roof Extension

Exterior Lights

DRL/clearance lamp Bi-Beam LED Front turn signal lamp

Daytime Running Lamps (DRLs) with three- dimensional clear lenses LED fog lamps reducing power consumption & enhanced fuel economy Tail lamp Rear turn signal lamp Backup lamp Stop Lamp

Rear combination lamps with LEDs LED Headlamps with Automatic High Beam (AHB)

Bright Bi beam LED lamps with chrome plated

• rnamentation designed for clear visibility using solid

lenses in three layers

Headlamp Cleaner

Exterior - Wheel

Bright machined finish All silver paint

17 INCH ALLOY RIM – LOW GRADE

All silver paint

18 INCH ALLOY RIM – HIGH GRADE

Exterior - Specifications

Side turn signal lamp with defogger Larger field

• f view

Door-mounted outer mirrors

Panoramic Roof with Glass Top Smart Door Handle with Touch Screen Smart Trunk Opener

Exterior - Colors

PLATINUM WHITE PEARL EMOTIONAL RED STEEL BLONDE ATTITUDE BLACK DARK BROWN DARK BLUE GRAPHITE

25

Customer Benefits

INTERIOR

Interior

11 12 Delivering a combination of sportiness & spaciousness Fusing an advanced, best-in- class HMI with the interior design Pursuing rich texture and finish provided

Part Highlight/finish

(1) Instrument panel upper Soft-touch slush molding (TPO surface) (2) Meter cluster rings Satin plating (3) Center register knobs Satin plating (4) Side register (knob and molding) Satin plating (5) Instrument panel

• rnamentation

Film design (6) Front console upper

• rnamentation

Film design (7) Instrument panel pad TPO surface + urethane foam (8) Console lid PVC surface + urethane foam (9) Shift lever bezel Satin plating (10) Cup holder rings Satin plating (high grade)

(4) (6) (2) (1) (3) (7) (9), (10) (8) (5)

Footwell lighting Indirect door inside handle lighting Indirect door inside handle lighting Front console lighting

Lighting locations

Interior

Cross-sectional view

• f seat occupant and

comparison with current model

B B A A

Hood, cowl, and belt line have been lowered Thickness of the instrument panel has been reduced

Combination of a light, sporty looking instrument panel and spacious interior

List of highlights and surface materials Glove box lighting

Interior – MID Display

Driving support Audio information Vehicle information ECO driving/fuel efficiency Parking Assist

Tabbed display area Outside temperature display area Shift position display area Odometer

Interior – MID Display

Four direction /enter Cruise controls Seek Mode Return Volume Voice recognition The audio, meter and driver support systems operation switches have been centred on the steering wheel, allowing the driver to operate them without releasing their hand from the steering wheel, contributing to safe driving.

Interior – Colors

This color scheme combines a dark gray instrument panel upper and on the floor with two newly available beige colors. As in the gray color scheme, this arrangement adds bright beige as if to envelop the seat occupants with the aim of creating a luxurious, elegant interior space. A black that is somewhat brighter than blacks used previously has been developed in the aim of creating a premium interior. This interior color highlights the newly developed satin chrome accents by calling attention to the seat material and interior materials in an emotionally appealing manner.

31

Customer Benefits

ENGINE

Engine

Engine type A25A-FXS A25B-FXS*2 Hybrid Valve mechanism 16-Valve DOHC, VVT-iE (Intake) Bore X Stroke (mm) 87.5 x 103.4 Displacement (cm3) 2487 Compression ratio 14 Fuel system D-4S

• Max. output (kW/rpm)

131/5700

• Max. torque (Nm/rpm)

221/3600–5200

Dynamic Force Engine with Euro 5 emission control. Toyota developed the Dynamic Force Engine, a new 2.5L inline-four power plant that delivers high output along with combustion efficiency that ranks among the most efficient engines in the world. The new engine incorporates a number of advanced technologies such as Variable Valve Timing intelligent system by Electric motor (VVT-iE) to deliver a sophisticated blend of improved output, fuel efficiency, and emissions performance.

Engine - Hybrid

By realizing reduced fuel consumption, the burden on the environment is decreased. This realizes both economy and ecology.

ECO NORMAL SPORT

20 40 60 80 100

Acceleration

Large torque feeling

Acceleration pedal opening (%)

Engine – Driving Modes

A Drive Mode Select switch enables the driver to select

• peration characteristics among three kinds of driving

modes 6 speed with sequential shift

35

UTILITY & COMFORT

Utility & Comfort

8 inch Multimedia system with 6 speakers

Utility &Comfort - Panoramic Roof

A panoramic roof with movable glass section which enables the front part to be opened and closed. The entire roof surface has been made of glass, allowing in 2.4 times more light than the moon roof.

Back Monitor

USB ports

Utility & Comfort

Dual Zone Auto AC with Nanoe Technology Rear AC Vents Rain-sensing wipers Powered Rear shade

Utility & Comfort – Storage Spaces

SAFETY

Safety Specifications

Vehicle Stability Control Hill Start Assist Control ISOFIX Child Seats Anchors - 2 Immobilizer With Alarm Impact Absorbing Structure Brake Hold & Electronic Parking Brake 6 SRS Airbag – Driver + Front Passenger, Front Side, CSA

PRODUCT WALKAROUND

COMPETITION COMPARISON

Audi A6 PKR 8,900,000

Audi A6 Negative

• Conventional Technology
• 1.8L Engine (Torque: 320, Output: 190)
• Sunroof
• DVD player with 7"display

Positive

• Fr. Passenger Seat Power Lumbar
• 10 Speakers
• Tire pressure monitoring

Camry HV

Positive

• Hybrid Technology
• 2.5L engine (Torque: 400+, Output: 211)
• Panoramic Roof
• DVD player with 8"display

Negative

• Not Available
• 6 speakers
• Not available

Camry v/s Competition

Camry Hybrid PKR 8,499,000

Service Centers : 3 Cities: 3 (KLI) Service Centers : 3 Cities: 3 (KLI) Service Centers: 3 Cities: 3 (KLI) Service Centers : 45 Cities: 20 (Nationwide)

Dealership Network

BMW Active Hybrid 5 Engine- 1.8L RSP – 12.5M Mercedes Benz S Class S400 Engine – 4.0L RSP- 21M Porsche Cayenne S E-Hybrid Engine – 3.6L RSP-22.7M

Porsche Panamera Turbo S E-Hybrid Engine – 4.0L RSP- 33.4M Does not offer any Hybrid Variant

Toyota Camry Hybrid Engine – 2.5L RSP – 8.5 Mln

Camry v/s Competition

CAMRY HYBRID v/s COMPETITION

CAMRY PANORAMIC v/s COMPETITION

Porsche Panamera 4 RSP- 24.8M Does not offer

Toyota Camry Hybrid Engine – 2.5L RSP – 8.5 Mln Audi A8 4.2 FSI Quattro RSP-22.5M Mercedes Benz E Class E200 RSP- 12.4M

Camry v/s Competition

A QUICK RECAP!

Recap

INTERIOR

• Push Start
• Integrated Driving mode: Eco, Sport, Normal
• Cruise control
• MID 7-inch
• Sequential gear shift
• Steering wheel with switches (Audio + MID + Tel)
• Vehicle Stability Control
• Rear AC vents
• AV System 8-inch
• Sun Shade: Rear auto and side manual
• Dual Auto A/C

SAFETY

• ISOFIX Child Seat Anchors
• Front seat: D-8way, P-4way
• 6 Airbags: D+P + FR Side + CSA
• Immobilizer with Alarm
• Hill Start Assist control

EXTERIOR

• Headlamp: Auto High beam (Bi Beam)
• Headlamp: 3 layered LED Projection
• Headlamp cleaner
• DRL LEDs
• Rear combination lamps
• Retractable Side View Mirror
• Fog Lamp
• 18-inch Alloy Rim
• Smart Key
• Smart Entry Door handle
• Smart Trunk opener
• Panoramic Roof with glass top

Thank you!